WeatherVision
Encyclopedia
WeatherVision is a TV syndication company based in Jackson, Mississippi
, that produces and distributes customized weather forecast segments for local airing by over 200 commercial and public television (and radio) stations and Networks nationwide. The forecasts are custom-produced for each TV station providing weather information for that station's broadcast area, complete with the station's own on-screen branding and logos. WeatherVision's satellite uplink and studio apparatus serve also as Jackson Teleport, Mississippi's first satellite uplink studio unit. Jackson Teleport has for over 20 years served all major Networks, CNN. FOX, CBS, CNBC and others with live satellite guest shots from Jackson Mississippi.
WeatherVision has a unique marketing premise. The company accepts partial payment in spot inventory from client stations and then networks this spot inventory into a saleable media network which it then re-sells at bulk pricing to its own advertising clients.
The company was founded by Edward St. Pe' in 1991 as a turn-key provider of weather broadcasts for local and regional television stations that do not have the means necessary to produce their own weather broadcasts, due to cost, market size, or other factors.
A staff of meteorologists present the forecasts which are produced daily with the receiving station's own branding (as well as the station being mentioned by the meteorologist). Then the produced forecasts are fed via satellite
or ftp to the local stations receiving WeatherVision's forecasts, and then integrated into that station's local programming.
Presently WeatherVision serves over 220 stations, some affiliates taking local weather content others taking a national weather report re-fed via one of the national networks which subscribe to the service.
WeatherVision has no relation with Tampa, Florida
's WTVT
, whose computer-generated weather maps in the 1970s and 1980s were branded "Weathervision".
Jackson, Mississippi
Jackson is the capital and the most populous city of the US state of Mississippi. It is one of two county seats of Hinds County ,. The population of the city declined from 184,256 at the 2000 census to 173,514 at the 2010 census...
, that produces and distributes customized weather forecast segments for local airing by over 200 commercial and public television (and radio) stations and Networks nationwide. The forecasts are custom-produced for each TV station providing weather information for that station's broadcast area, complete with the station's own on-screen branding and logos. WeatherVision's satellite uplink and studio apparatus serve also as Jackson Teleport, Mississippi's first satellite uplink studio unit. Jackson Teleport has for over 20 years served all major Networks, CNN. FOX, CBS, CNBC and others with live satellite guest shots from Jackson Mississippi.
WeatherVision has a unique marketing premise. The company accepts partial payment in spot inventory from client stations and then networks this spot inventory into a saleable media network which it then re-sells at bulk pricing to its own advertising clients.
The company was founded by Edward St. Pe' in 1991 as a turn-key provider of weather broadcasts for local and regional television stations that do not have the means necessary to produce their own weather broadcasts, due to cost, market size, or other factors.
A staff of meteorologists present the forecasts which are produced daily with the receiving station's own branding (as well as the station being mentioned by the meteorologist). Then the produced forecasts are fed via satellite
Communications satellite
A communications satellite is an artificial satellite stationed in space for the purpose of telecommunications...
or ftp to the local stations receiving WeatherVision's forecasts, and then integrated into that station's local programming.
Presently WeatherVision serves over 220 stations, some affiliates taking local weather content others taking a national weather report re-fed via one of the national networks which subscribe to the service.
WeatherVision has no relation with Tampa, Florida
Tampa, Florida
Tampa is a city in the U.S. state of Florida. It serves as the county seat for Hillsborough County. Tampa is located on the west coast of Florida. The population of Tampa in 2010 was 335,709....
's WTVT
WTVT
WTVT, channel 13, is a television station in Tampa, Florida. It is an owned and operated station of the Fox Broadcasting Company, a subsidiary of the News Corporation...
, whose computer-generated weather maps in the 1970s and 1980s were branded "Weathervision".