Web visitor tracking
Encyclopedia
Web visitor tracking is the analysis of visitor behaviour on a website
. Analysis of an individual visitor's behaviour may be used to provide that visitor with options or content that relates to their implied preferences; either during a visit or in the future. Use of WVT technologies can be controversial when applied in the context of a private individual; and to varying degrees is subject to legislation such as the EU's eCommerce Directive and the UK's Data Protection Act.
However in a business to business context understanding a web site visitors behaviour in order to identify buying intentions is seen by many commercial organisations as an effective way to target marketing activities. Visiting companies can be approached, both on and offline,with marketing and sales propositions which are relevant to their current requirements. From the point of view of a sales organisation, engaging with a potential customer when they are actively looking to buy can produce huge savings in otherwise wasted marketing funds.
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
. Analysis of an individual visitor's behaviour may be used to provide that visitor with options or content that relates to their implied preferences; either during a visit or in the future. Use of WVT technologies can be controversial when applied in the context of a private individual; and to varying degrees is subject to legislation such as the EU's eCommerce Directive and the UK's Data Protection Act.
However in a business to business context understanding a web site visitors behaviour in order to identify buying intentions is seen by many commercial organisations as an effective way to target marketing activities. Visiting companies can be approached, both on and offline,with marketing and sales propositions which are relevant to their current requirements. From the point of view of a sales organisation, engaging with a potential customer when they are actively looking to buy can produce huge savings in otherwise wasted marketing funds.