Webtrekk
Encyclopedia
Webtrekk is a leading European web analytics
company based in Berlin
, Germany
and founded by Christian Sauer. The company is self-funded and profitable since 2005. Additionally, on February 26, 2009, Webtrekk received a €1 Million Venture Capital Investment from Corporate Finance Partners as the winners of a Zanox sponsored Publisher Initiative Contest. Sauer stated that they will use the cash infusion to enhance the functionality of their analytics capabilities as well as to expand internationally.
He is also the founder and managing partner of Webtrekk GmbH since 2003.
called "Q3" which offers online data analysis and correlation based on raw data.
Since Q3 is built using raw data, it offers the capability to do on-the-fly retro-active correlation between multiple variables in real-time on billions of data pieces. This type of data also enables drill-downs to each unique visitor (or visitor sessions) as well as real-time segmentation
. It was designed for marketing managers that require content analysis
, scenario analysis
, profile mining
, onsite search
, multi-site analytics, graphical clickstream
analysis, and promotional effectiveness. Additionally, Q3's drag-and-drop
technology means that typically users do not require training in order to make their own unique reports. Each user can set their own parameters and create their own customized reports, alarms, web heat map
s, and overlay views, so that large amounts of data are presented in an easy to understand format for immediate and accurate marketing decisions based on comparing all forms of disparate variables in any time frame.
Clients include Allianz
, Esprit
, Siemens
, Flatex, Map24
, Bosch
, and Die Zeit
, Lacoste, Bild, 2 of the 5 largest banks in Europe, Berliner Morgenpost
and hundreds more.
Web analytics
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage....
company based in Berlin
Berlin
Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
and founded by Christian Sauer. The company is self-funded and profitable since 2005. Additionally, on February 26, 2009, Webtrekk received a €1 Million Venture Capital Investment from Corporate Finance Partners as the winners of a Zanox sponsored Publisher Initiative Contest. Sauer stated that they will use the cash infusion to enhance the functionality of their analytics capabilities as well as to expand internationally.
Founders Background
Christian Sauer was born 1974 in Braunschweig. He studied Business Administration at the Universität St. Gallen until 1999 and gained experience in banking and consulting in Mexico, the USA and Switzerland. In 2000, Christopher Schering and other partners founded KinderCampus AG where he served on the board of directors until 2002. Since 2003 he is the managing partner of Cobra Youth Communications GmbH, which, with over 35 employees, is a full-service agency for child and youth communication in the German-speaking world.He is also the founder and managing partner of Webtrekk GmbH since 2003.
Products
In early 2009, Webtrekk released a new version of their web wareWeb application
A web application is an application that is accessed over a network such as the Internet or an intranet. The term may also mean a computer software application that is coded in a browser-supported language and reliant on a common web browser to render the application executable.Web applications are...
called "Q3" which offers online data analysis and correlation based on raw data.
Since Q3 is built using raw data, it offers the capability to do on-the-fly retro-active correlation between multiple variables in real-time on billions of data pieces. This type of data also enables drill-downs to each unique visitor (or visitor sessions) as well as real-time segmentation
Segmentation
Segmentation may mean:*Market segmentation, in economics and marketingBiology*A process of morphogenesis that divides a metazoan body into a series of semi-repetitive segments*Segmentation , a series of semi-repetitive segments...
. It was designed for marketing managers that require content analysis
Content analysis
Content analysis or textual analysis is a methodology in the social sciences for studying the content of communication. Earl Babbie defines it as "the study of recorded human communications, such as books, websites, paintings and laws."According to Dr...
, scenario analysis
Scenario analysis
Scenario analysis is a process of analyzing possible future events by considering alternative possible outcomes . Thus, the scenario analysis, which is a main method of projections, does not try to show one exact picture of the future. Instead, it presents consciously several alternative future...
, profile mining
Data mining
Data mining , a relatively young and interdisciplinary field of computer science is the process of discovering new patterns from large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics and database systems...
, onsite search
Web search engine
A web search engine is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results often referred to as SERPS, or "search engine results pages". The information may consist of web pages, images, information and other...
, multi-site analytics, graphical clickstream
Clickstream
A clickstream is the recording of the parts of the screen a computer user clicks on while web browsing or using another software application. As the user clicks anywhere in the webpage or application, the action is logged on a client or inside the web server, as well as possibly the web browser,...
analysis, and promotional effectiveness. Additionally, Q3's drag-and-drop
Drag-and-drop
In computer graphical user interfaces, drag-and-drop is the action of selecting a virtual object by "grabbing" it and dragging it to a different location or onto another virtual object...
technology means that typically users do not require training in order to make their own unique reports. Each user can set their own parameters and create their own customized reports, alarms, web heat map
Heat map
A heat map is a graphical representation of data where the values taken by a variable in a two-dimensional table are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy...
s, and overlay views, so that large amounts of data are presented in an easy to understand format for immediate and accurate marketing decisions based on comparing all forms of disparate variables in any time frame.
Clients include Allianz
Allianz
SE is a global financial services company headquartered in Munich, Germany. Its core business and focus is insurance. As of 2010, it was the world's 12th-largest financial services group and 23rd-largest company according to a composite measure by Forbes magazine.Its Allianz Global Investors...
, Esprit
Esprit Holdings
Esprit Holdings Limited is a publicly owned manufacturer of apparel, footwear, accessories, jewellery and housewares under the Esprit label. The company is headquartered in Kowloon, Hong Kong, and Ratingen , Germany. In the 2007–2008 business year, Esprit Holdings Limited generated a worldwide...
, Siemens
Siemens
Siemens may refer toSiemens, a German family name carried by generations of telecommunications industrialists, including:* Werner von Siemens , inventor, founder of Siemens AG...
, Flatex, Map24
Map24
Map24 was a free online mapping service, providing street level maps and driving directions for many parts of the world. Map24 was taken offline on September 15th 2011. www.map24.com is now pointing to maps.nokia.com. Map24 was owned and operated by Mapsolute GmbH, a producer of geographic software...
, Bosch
Robert Bosch GmbH
Robert Bosch GmbH is a multinational engineering and electronics company headquartered in Gerlingen, near Stuttgart, Germany. It is the world's largest supplier of automotive components...
, and Die Zeit
Die Zeit
Die Zeit is a German nationwide weekly newspaper that is highly respected for its quality journalism.With a circulation of 488,036 and an estimated readership of slightly above 2 million, it is the most widely read German weekly newspaper...
, Lacoste, Bild, 2 of the 5 largest banks in Europe, Berliner Morgenpost
Berliner Morgenpost
Berliner Morgenpost is a German newspaper, based and mainly read in Berlin, where it is the second most read daily newspaper. Founded in 1898 by Leopold Ullstein, it was taken over by Axel Springer AG in 1959. The paper had a circulation of 145,556 issues in 2009, with an estimated 322,000 readers...
and hundreds more.