What They Play
Encyclopedia
What They Play was a video game-centric website aimed at helping parents learn about content in video games, helping them decide what games their children should play. It was the first of several websites to launch under "What They Like, Inc.", other sites featuring books, movies and music followed.
The site was launched in 2007 by two former Ziff Davis
members Ira Becker, executive vice-president of the Game Group, and ex-1UP.com
writer and Senior vice-president of the Game Group John Davison. Davison announced his departure from Ziff in August 2007, with Becker's announcement soon following. The two raised over $3 million to fund the creation and launch of the site. The site was launched in beta in on November 12, 2007.
On September 24, 2009 the site was acquired by News Corporation. As of September 2011, the site no longer appears operational, and all links redirect to IGN
.com or its affiliates. The site's Twitter account has been inactive since February 2011, though no official word of closure exists; it is unclear when and why the website shut down.
The site was launched in 2007 by two former Ziff Davis
Ziff Davis
Ziff Davis Inc. is an American publisher and Internet company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive, advertiser-rich hobbies such as cars,...
members Ira Becker, executive vice-president of the Game Group, and ex-1UP.com
1UP.com
1UP.com is a video game website owned by IGN Entertainment, a division of News Corporation. Previously, the site was owned by Ziff Davis before being sold to UGO Entertainment in 2009....
writer and Senior vice-president of the Game Group John Davison. Davison announced his departure from Ziff in August 2007, with Becker's announcement soon following. The two raised over $3 million to fund the creation and launch of the site. The site was launched in beta in on November 12, 2007.
On September 24, 2009 the site was acquired by News Corporation. As of September 2011, the site no longer appears operational, and all links redirect to IGN
IGN
IGN is an entertainment website that focuses on video games, films, music and other media. IGN's main website comprises several specialty sites or "channels", each occupying a subdomain and covering a specific area of entertainment...
.com or its affiliates. The site's Twitter account has been inactive since February 2011, though no official word of closure exists; it is unclear when and why the website shut down.