WheelsTV
Encyclopedia
WheelsTV is a video production company, specializing in automotive media
. Based in Acton, Massachusetts
, WheelsTV creates and distributes original content for internet sites, mobile, IPTV
platforms, and Video On Demand
. Patent-pending products including Top200 Test Drives, 1:00 on ONE Vehicle Profiles, and POV (Pre-Owned Vehicle) Reviews. These products serve as consumer tools in the search for purchasing a vehicle.
, Vehix, MSN
, Chrome Systems, Comcast
, Kia Motors America, among others, including up to 40,000 OEM
franchise dealers.
-sourced B roll. This footage is combined with a script written by an automotive journalist
, voiced by a professional voice-over
artist, and edited by a professional video editor
.
specifications, fuel economy
, class
, size
, passenger capacity, standard and optional features, safety features
, pricing, and warranty information.
To create this product, available data is gathered on each vehicle including information from actual consumer experiences as reported to JD Power and Associates, government and private testing agencies, and independent analysts. These findings are combined with archival footage, from WheelsTV's library, OEM footage, and IIHS crash test footage.
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
. Based in Acton, Massachusetts
Acton, Massachusetts
Acton is a suburban town in Middlesex County, Massachusetts, United States about twenty-one miles west-northwest of Boston along Route 2 west of Concord and about ten miles southwest of Lowell. The population was 21,924 at the 2010 census...
, WheelsTV creates and distributes original content for internet sites, mobile, IPTV
IPTV
Internet Protocol television is a system through which television services are delivered using the Internet protocol suite over a packet-switched network such as the Internet, instead of being delivered through traditional terrestrial, satellite signal, and cable television formats.IPTV services...
platforms, and Video On Demand
Video on demand
Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...
. Patent-pending products including Top200 Test Drives, 1:00 on ONE Vehicle Profiles, and POV (Pre-Owned Vehicle) Reviews. These products serve as consumer tools in the search for purchasing a vehicle.
Distribution Partners
WheelsTV's list of distribution partners include JD Power, Yahoo, AOLAOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
, Vehix, MSN
MSN
MSN is a collection of Internet sites and services provided by Microsoft. The Microsoft Network debuted as an online service and Internet service provider on August 24, 1995, to coincide with the release of the Windows 95 operating system.The range of services offered by MSN has changed since its...
, Chrome Systems, Comcast
Comcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...
, Kia Motors America, among others, including up to 40,000 OEM
Original Equipment Manufacturer
An original equipment manufacturer, or OEM, manufactures products or components that are purchased by a company and retailed under that purchasing company's brand name. OEM refers to the company that originally manufactured the product. When referring to automotive parts, OEM designates a...
franchise dealers.
Video Lineup
Each of the distribution partners carry the various WheelsTV video products. Videos are a combination of original footage, shot professionally by the WheelsTV staff and OEMOriginal Equipment Manufacturer
An original equipment manufacturer, or OEM, manufactures products or components that are purchased by a company and retailed under that purchasing company's brand name. OEM refers to the company that originally manufactured the product. When referring to automotive parts, OEM designates a...
-sourced B roll. This footage is combined with a script written by an automotive journalist
Journalist
A journalist collects and distributes news and other information. A journalist's work is referred to as journalism.A reporter is a type of journalist who researchs, writes, and reports on information to be presented in mass media, including print media , electronic media , and digital media A...
, voiced by a professional voice-over
Voice-over
Voice-over is a production technique where a voice which is not part of the narrative is used in a radio, television production, filmmaking, theatre, or other presentations...
artist, and edited by a professional video editor
Video editor
A video editor is a technically inclined individual that is involved with making creative video editing decision in the post-production of film making and video production...
.
Top 200
Top 200 videos provide consumers with essential vehicle purchasing information by giving car shoppers the ability to easily search, research, share and compare cars, trucks and SUV’s. The run time is usually a little over two minutes, and includes vehicle information such as engineEngine
An engine or motor is a machine designed to convert energy into useful mechanical motion. Heat engines, including internal combustion engines and external combustion engines burn a fuel to create heat which is then used to create motion...
specifications, fuel economy
Fuel economy
Fuel economy may refer to:*Fuel economy in automobiles, refers to the fuel efficiency relationship between distance traveled by an automobile and the amount of fuel consumed*Fuel efficiency in general...
, class
Car classification
Cars may be classified by a number of different criteria; however, comprehensive classification is elusive, because a vehicle may fit into multiple categories, or not completely satisfy the requirements for any. This article details the most commonly used systems of classification. Where...
, size
Vehicle size class
Vehicle size classes are a way of classifying cars. The common North American parlance is word-based, while English-speaking European writers also use words to describe car sizes...
, passenger capacity, standard and optional features, safety features
Automobile safety
Automobile safety is the study and practice of vehicle design, construction, and equipment to minimize the occurrence and consequences of automobile accidents. Automobile safety is the study and practice of vehicle design, construction, and equipment to minimize the occurrence and consequences of...
, pricing, and warranty information.
1:00 on ONE
The 1:00 on ONE video product is essentially a one minute breakdown of the vehicle. It provides essential vehicle information such as class, size, passenger capacity, engine information, fuel economy, pricing, and warranty information.POV
POV's are a review of a vehicle that is no longer in production, and is likely to be found in a pre-owned dealer's inventory. A POV video covers an entire generation of a particular vehicle and points out potential problems that might arise in each year of a generation.To create this product, available data is gathered on each vehicle including information from actual consumer experiences as reported to JD Power and Associates, government and private testing agencies, and independent analysts. These findings are combined with archival footage, from WheelsTV's library, OEM footage, and IIHS crash test footage.