Wheels & Doll Baby is a fashion label based in Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, founded by Melanie Greensmith and then husband Brett Ford

Brett Ford

Brett Ford was a drummer and songwriter best known for his stint in Australian rock group Lubricated Goat. Throughout the 1980s, Ford played drums in a number of prominent Australian rock bands, including The Kryptonics and X...

. Greensmith now runs the label with her partner, Divinyls

Divinyls

Divinyls were an Australian rock band formed in Sydney in 1980 and featuring vocalist Christina Amphlett and guitarist Mark McEntee. As the focal point, Amphlett performed on stage wearing a school uniform and fishnet stockings, often using an illuminated neon tube as a prop and displaying...

 guitarist Mark McEntee

Mark McEntee

Mark McEntee is an Australian musician, he was the guitarist for the rock band Divinyls. In May 2001, Divinyls' "Science Fiction", written by lead singer Christina Amphlett and McEntee, was selected by Australasian Performing Right Association as one of the Top 30 Australian songs of all time...

. Wheels & Doll Baby first opened in 1987 in Hay Street, Perth

Hay Street, Perth

Hay Street is a major road through the CBD of Perth, Western Australia. The street was named after Robert William Hay, the Permanent Under Secretary for Colonies. Sections of the road were called Howick Street and Twiss Street until 1897...

 before relocating to Crown Street

Crown Street, Sydney

Crown Street is a street in the Sydney suburbs of Woolloomooloo, East Sydney and Surry Hills. The Surry Hills section is lined with restaurants and shops, as well as the former Crown Street Women's Hospital.-History:...

 in Darlinghurst

Darlinghurst, New South Wales

Darlinghurst is an inner-city, eastern suburb of Sydney, in the state of New South Wales, Australia. Darlinghurst is located immediately east of the Sydney central business district and Hyde Park, within the local government area of the City of Sydney...

, Sydney

Sydney

Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

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Clothes from the label were purchased for Sarah Michelle Gellar

Sarah Michelle Gellar

Sarah Michelle Prinze , known professionally by her birth name of Sarah Michelle Gellar , is an American actress, singer and executive producer...

 to wear on the TV series Buffy the Vampire Slayer, after Greensmith managed to convince two Los Angeles

Los Ángeles

Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 boutiques, Lisa Kline

Lisa Kline

Lisa Kline is the owner of a Los Angeles boutique of the same name.-Personal life:Kline grew up in Encino, California. She always knew she wanted to own her own boutique and worked in retail stores from the age of 15. She attended Syracuse University, where she studied fashion design until...

 and Fred Segal

Fred Segal

Fred Segal is an upscale Los Angeles, California based clothing retailer. There are currently two Fred Segal stores: one in Hollywood and the other in Santa Monica....

, to stock her line of clothing.

In 2008, Greensmith was honoured for her contributions to the Western Australian fashion industry when she was awarded a star on the WA Fashion Walk of Fame on King Street

King Street, Perth

King Street is located in the CBD of Perth, Western Australia. The street has a very European feel with its early 20th century, low-rise architecture and restored facades....

 in Perth

Perth, Western Australia

Perth is the capital and largest city of the Australian state of Western Australia and the fourth most populous city in Australia. The Perth metropolitan area has an estimated population of almost 1,700,000....

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