Whirlpool (appliances)
Encyclopedia
The Whirlpool Corporation is an American multinational
Multinational corporation
A multi national corporation or enterprise , is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation...

 manufacturer of major home appliance
Home appliance
Home appliances are electrical/mechanical machines which accomplish some household functions, such as cooking or cleaning. Home appliances can be classified into:*Major appliances, or White goods*Small appliances, or Brown goods...

s headquartered in Benton Charter Township
Benton Charter Township, Michigan
Benton Charter Township is a charter township of Berrien County in the U.S. state of Michigan. At the 2000 census, the township population was 16,404.-Communities:...

, Michigan
Michigan
Michigan is a U.S. state located in the Great Lakes Region of the United States of America. The name Michigan is the French form of the Ojibwa word mishigamaa, meaning "large water" or "large lake"....

, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, near Benton Harbor, Michigan
Benton Harbor, Michigan
Benton Harbor is a city in Berrien County in the U.S. state of Michigan which is located west of Kalamazoo. The population was 10,038 at the 2010 census. It is the lesser populated of the two principal cities included in the Niles-Benton Harbor, Michigan Metropolitan Statistical Area, which has a...

. The company is listed in Fortune 500
Fortune 500
The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...

 and has annual revenue of approximately $18.4 billion, more than 70,000 employees, and more than 70 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag
Maytag
Maytag Corporation is an American home and commercial appliance company, headquartered in Newton, Iowa, that is a division of the Whirlpool Corporation.-Company history:...

, KitchenAid
KitchenAid
KitchenAid is a home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to give restaurants a countertop alternative to their industrial sized mixers. The first model weighed 69 lbs. Each unit is still assembled by hand in Greenville, Ohio...

, Jenn-Air
Jenn-Air
-History:The original Jenn-Air Products Company was founded by Louis J. Jenn in Indianapolis, Indiana in 1947, later becoming simply Jenn-Air. In the early years, the company was focused on manufacturing and marketing of industrial fans for use in a variety of commercial and industrial applications...

, Amana
Amana Corporation
The Amana Corporation is an American brand of household appliances. It was founded in 1934 by George Foerstner as The Electrical Equipment Co. in Middle Amana, Iowa to manufacture commercial walk-in coolers. The business was later owned by the Amana Society and became known as Amana Refrigeration,...

, Gladiator GarageWorks, Inglis
John Inglis and Company
John Inglis and Company was a Canadian firm which made weapons for the United Kingdom and British Commonwealth military forces during the World War II era, then became a major appliance company....

, Estate, Brastemp, Bauknecht, Consul
Consul
Consul was the highest elected office of the Roman Republic and an appointive office under the Empire. The title was also used in other city states and also revived in modern states, notably in the First French Republic...

, and other major brand names to consumers in nearly every country around the world.

After acquiring the Maytag Corporation
Maytag
Maytag Corporation is an American home and commercial appliance company, headquartered in Newton, Iowa, that is a division of the Whirlpool Corporation.-Company history:...

 on March 31, 2006, Whirlpool Corporation passed Electrolux
Electrolux
The Electrolux Group is a Swedish appliance maker.As of 2010 the 2nd largest home appliance manufacturer in the world after Whirlpool, its products sell under a variety of brand names including its own and are primarily major appliances and vacuum cleaners...

 to become "the largest home appliance maker in the world." Notably, almost all of Whirlpool's appliance line undergoes some manufacturing within the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, as opposed other durable good manufacturers like General Electric, Electrolux, or LG.

Founded in 1911, Whirlpool is celebrating its 100th Anniversary in 2011.

In the U.S., Whirlpool has manufacturing facilities in Fort Smith, Arkansas
Fort Smith, Arkansas
Fort Smith is the second-largest city in Arkansas and one of the two county seats of Sebastian County. With a population of 86,209 in 2010, it is the principal city of the Fort Smith, Arkansas-Oklahoma Metropolitan Statistical Area, a region of 298,592 residents which encompasses the Arkansas...

; Amana, Iowa
Amana Colonies
The Amana Colonies are a group of settlements of radical German Pietists in Iowa, USA, comprising seven villages. Calling themselves the Ebenezer Society or the Community of True Inspiration , they first settled in New York state near Buffalo in what is now the Town of West Seneca...

; Tulsa, Oklahoma
Tulsa, Oklahoma
Tulsa is the second-largest city in the state of Oklahoma and 46th-largest city in the United States. With a population of 391,906 as of the 2010 census, it is the principal municipality of the Tulsa Metropolitan Area, a region with 937,478 residents in the MSA and 988,454 in the CSA. Tulsa's...

; Cleveland, Tennessee
Cleveland, Tennessee
Cleveland is a city in Bradley County, Tennessee, United States. The population was 41,285 at the 2010 census. It is the county seat of Bradley County...

; Ohio
Ohio
Ohio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus...

 (Clyde
Clyde, Ohio
Clyde is a city in Sandusky County, Ohio, United States. The population was 6,064 at the 2000 census. The National Arbor Day Foundation has designated Clyde as a Tree City USA....

, Findlay
Findlay, Ohio
As of the census of 2000, there were 38,967 people, 15,905 households, and 10,004 families residing in the city. The population density was 2,266.3 people per square mile . There were 17,152 housing units at an average density of 997.6 per square mile...

, Greenville
Greenville, Ohio
Greenville is a city in Darke County, Ohio, United States. The population was 13,227 at the 2010 census. It is the county seat of Darke County.-History:Greenville is the historic location of Fort Greene Ville,Greenville is a city in Darke County, Ohio, United States. The population was 13,227 at...

, Marion
Marion, Ohio
Marion is a city in the U.S. state of Ohio and the county seat of Marion County. The municipality is located in north-central Ohio, approximately north of Columbus....

 and Ottawa
Ottawa, Ohio
Ottawa is a village in and the county seat of Putnam County, Ohio, United States. The population was 4,460 at the 2010 census.-History:In 1792 Major Alexander Truman, his servant William Lynch and guide/interpreter William Smalley were sent by George Washington on a peace mission...

).

Chronology

Year
1911 Louis and Emory Upton founded the Upton Machine Company on November 11, 1911. With the financial aid of Lowell Bassford, they began to produce electric, motor-driven wringer washers. Soon after its founding, Lou Upton's younger brother Fred joined the company and was an integral part of the business.

Federal Electric ordered 100 machines, but a gear failed in the transmission of them. Louis Upton immediately replaced them at no cost to Federal Electric, who was so impressed with Upton's ethics, they immediately doubled their order.
1916 Sears, Roebuck & Co. began selling Upton manufactured machines under the "Allen" brand, one for $54.75 and a deluxe model for $95.
1929 Upton merged with Nineteen Hundred Washer Company of Binghamton, New York
Binghamton, New York
Binghamton is a city in the Southern Tier of New York in the United States. It is near the Pennsylvania border, in a bowl-shaped valley at the confluence of the Susquehanna and Chenango Rivers...

, taking the name Nineteen Hundred Corporation.
1942 Nineteen Hundred Corporation began converting all of its factories for war production.
1946 Nineteen Hundred Corporation begins manufacturing appliances for John Inglis and Company
John Inglis and Company
John Inglis and Company was a Canadian firm which made weapons for the United Kingdom and British Commonwealth military forces during the World War II era, then became a major appliance company....

 of Canada.
1949 First top-loading automatic washer sold manufactured for sale under Sears' brand.
1950 The Nineteen Hundred Corporation was renamed as the Whirlpool Corporation, and sold its first top-loading automatic washer sold under the Whirlpool brand.
1951 Establishment of the Whirlpool Foundation, a philanthropic arm of Whirlpool Corporation.
1955 Acquires Seeger Refrigerator Company and RCA
RCA
RCA Corporation, founded as the Radio Corporation of America, was an American electronics company in existence from 1919 to 1986. The RCA trademark is currently owned by the French conglomerate Technicolor SA through RCA Trademark Management S.A., a company owned by Technicolor...

's air conditioner and cooking range lines including ownership of RCA's Estate brand name. Company changes its name to Whirlpool-Seeger Corporation and began using the RCA-Whirlpool brand name until the mid-1960s. Whirlpool acquires appliance division from International Harvester Company
International Harvester
International Harvester Company was a United States agricultural machinery, construction equipment, vehicle, commercial truck, and household and commercial products manufacturer. In 1902, J.P...

.
1956 Opened a 100 acre (0.404686 km²) administrative center in Benton Harbor, Michigan
Benton Harbor, Michigan
Benton Harbor is a city in Berrien County in the U.S. state of Michigan which is located west of Kalamazoo. The population was 10,038 at the 2010 census. It is the lesser populated of the two principal cities included in the Niles-Benton Harbor, Michigan Metropolitan Statistical Area, which has a...

.
1957 The RCA Whirlpool Miracle Kitchen was introduced with an estimated 15 million television viewers. The company changed its corporate name back to Whirlpool Corporation.
1962 Won NASA's contract for the development of the feeding and waste systems for Project Gemini
Project Gemini
Project Gemini was the second human spaceflight program of NASA, the civilian space agency of the United States government. Project Gemini was conducted between projects Mercury and Apollo, with ten manned flights occurring in 1965 and 1966....

.
1966 Whirlpool drops the RCA name so the brand name becomes Whirlpool.
1967 Introduced a 24-hour helpline.
1968 Surpassed $1 billion in annual revenues.
1978 Surpassed $2 billion in annual revenues.
1986 Acquired KitchenAid
KitchenAid
KitchenAid is a home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to give restaurants a countertop alternative to their industrial sized mixers. The first model weighed 69 lbs. Each unit is still assembled by hand in Greenville, Ohio...

, a division of the Hobart Corporation
Hobart Corporation
The Hobart Corporation is a manufacturer of commercial equipment used in the foodservice and grocery industry. The company manufactures food preparation machines for cutting, slicing and mixing, cooking equipment, refrigeration units, warewashing and waste disposal systems, and weighing, wrapping...

.
1987 Began selling compact washers in India and acquired majority interest in Inglis of Canada.
1988 Begins a joint venture with Philips
Philips
Koninklijke Philips Electronics N.V. , more commonly known as Philips, is a multinational Dutch electronics company....

 called Whirlpool International with Whirlpool owning 53% of the company. The joint venture was formerly Philips' major appliance subsidiary.
1989 Acquired the Roper brand and Bauknecht of Germany.
Surpassed $6 billion in annual revenue.
1991 Whirlpool becomes full owner of Whirlpool International by buying Philips' 47% stake.
1997 Acquired majority stake on Embraco
Embraco
Founded in 1971 — with the purpose of supplying the Brazilian refrigeration industry which, up until then, relied entirely on imported compressors — Embraco began production in 1974. It was in this same decade when it began to export to markets in the Americas.In the 1980s the sales and...

, a Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

ian world-leading maker of compressors for refrigeration.
2000 Acquired Brazilian appliance maker Multibrás, owner of the brands Brastemp and Consul, including its stake on Embraco.
2001 Inglis Ltd. changes its name to Whirlpool Canada. Whirlpool continues to market Inglis appliances to this day. Surpassed $10 billion in annual revenues.
2002 Surpassed $11 billion in annual revenues.
2003 Surpassed $12 billion in annual revenues.
2004 Surpassed $13 billion in annual revenues.
2005 Maytag Corporation
Maytag
Maytag Corporation is an American home and commercial appliance company, headquartered in Newton, Iowa, that is a division of the Whirlpool Corporation.-Company history:...

 shareholders voted to accept Whirlpool Corporation's stock purchase. U.S. Justice Department began a review of the merger.
Surpassed $14 billion in annual revenues.
2006 Acquired the Maytag
Maytag
Maytag Corporation is an American home and commercial appliance company, headquartered in Newton, Iowa, that is a division of the Whirlpool Corporation.-Company history:...

, including the Maytag
Maytag
Maytag Corporation is an American home and commercial appliance company, headquartered in Newton, Iowa, that is a division of the Whirlpool Corporation.-Company history:...

, Jenn-Air
Jenn-Air
-History:The original Jenn-Air Products Company was founded by Louis J. Jenn in Indianapolis, Indiana in 1947, later becoming simply Jenn-Air. In the early years, the company was focused on manufacturing and marketing of industrial fans for use in a variety of commercial and industrial applications...

, Amana
Amana Corporation
The Amana Corporation is an American brand of household appliances. It was founded in 1934 by George Foerstner as The Electrical Equipment Co. in Middle Amana, Iowa to manufacture commercial walk-in coolers. The business was later owned by the Amana Society and became known as Amana Refrigeration,...

, Jade, Magic Chef
Magic Chef
Magic Chef, Inc. is an appliance brand owned by Whirlpool Corporation.In the 1850s, a immigrant to the United States John Ringen began a tinshop in St. Louis, Missouri. His business prospered and in 1870, he took in a partner, George August Kahle, who had immigrated to America in 1867...

, Admiral
Admiral (electrical appliances)
Admiral is an American appliance brand currently manufactured by Whirlpool Corporation. The brand is sold at The Home Depot.Ross Siragusa founded Continental Radio and Television Corp. as a maker of consumer electronics in Chicago during 1934. This later became Admiral Corp. Its annual sales were...

, Hoover
The Hoover Company
The Hoover Company started out as an American floor care manufacturer based in North Canton, Ohio. It also established a major base in the United Kingdom and for most of the early-and-mid-20th century, it dominated the electric vacuum cleaner industry, to the point where the "hoover" brand name...

, and Dixie-Narco
Dixie-Narco
Dixie-Narco is a major manufacturer of soda vending machines located in Williston, South Carolina. Their main competitors are Royal Vendors and Vendo...

 brands, after Justice Department approved the merger. Sold Dixie-Narco to Crane Co.
Crane Co.
The Crane Company is an American industrial products company based in Stamford, Connecticut. Founded by Richard Teller Crane, the company is best known to the consumer public as a large manufacturer of vending machines. Their famous National brand includes glassfront vending machines and cold...

, and Amana Commercial to AGA.
Surpassed $18 billion in annual revenues.
2007 Sold Hoover
The Hoover Company
The Hoover Company started out as an American floor care manufacturer based in North Canton, Ohio. It also established a major base in the United Kingdom and for most of the early-and-mid-20th century, it dominated the electric vacuum cleaner industry, to the point where the "hoover" brand name...

 to Techtronic Industries
Techtronic Industries
Techtronic Industries Company Limited , Techtronic or TTI, is one of the world's leading manufacturing and trading company in electrical and electronic products. Its products include Milwaukee, AEG power tools, and Ryobi power tools and accessories, Ryobi and Homelite outdoor products, and Hoover,...

, TTI Floorcare. and Jade Appliances to Middleby Corporation. Also closed plants in Newton, Iowa; Searcy, Arkansas; and Herrin, Illinois. This resulted in the sudden loss of 4500 jobs in the affected communities.
Surpassed $19 billion in annual revenues.
2008 Location closings in La Vergne, Tenn; Reynosa, Mexico; and Oxford, Miss.
2009 Whirlpool acquired WC Woods from Bankruptcy and to keep Ottawa, OH plant open; Whirlpool to close Evansville plant;Whirlpool has received $19.3 million in U.S. Department of Energy funding as part of its Smart Grid Investment Grant program
2010 Whirlpool announced plans for its 100th Anniversary in 2011 and unveiled its 100th Anniversary logo as well as an updated corporate logo. The celebrations shall take place in Benton Harbor, Michigan on 11/11/11..
Also, took over former KarstadtQuelle brand Privileg from Otto Group. .

Diversity

Whirlpool Corporation has seven employee-run diversity networks that are involved with business, employee, and community projects to address the needs of the groups they represent. These diversity networks are The Women's Network (TWN), the Native American Network (NAN), the Whirlpool African American Network (WAAN), The Pride Network (PRIDE), the Whirlpool Asian Community (WAC), the Whirlpool Hispanic Network (WHN), and the Young Professionals Network (YP).

Whirlpool received a 100% rating on the Corporate Equality Index released by the lesbian, gay, bisexual, and transgender (LGBT) equal rights organization Human Rights Campaign
Human Rights Campaign
The Human Rights Campaign is the United States' largest LGBT advocacy group and lobbying organization; according to the HRC, it has more than one million members and supporters...

 starting in 2004, the third year of the report.

Charity work

Whirlpool Corporation is a principal supporter of Habitat for Humanity, a nonprofit organization
Nonprofit organization
Nonprofit organization is neither a legal nor technical definition but generally refers to an organization that uses surplus revenues to achieve its goals, rather than distributing them as profit or dividends...

 dedicated to building low-cost, affordable housing. The company's commitment to Habitat for Humanity has exceeded $34 million and it has donated more than 73,000 appliances for Habitat homes. The company plans to support every Habitat home built globally by 2011, either through product donations, cash, or home sponsorship.

In November 2006, Whirlpool started the annual Building Blocks program, designed to raise awareness and help eliminate substandard housing in the United States. Each year the program recognizes an outstanding U.S. Habitat for Humanity affiliate and its relationship with its local community by holding a week-long build in the affiliate’s community. The program kicked off in Nashville, Tennessee, in 2006 when Whirlpool united 100 local residents with 100 Whirlpool employees and volunteers from 100 Habitat affiliates. These 300 volunteers built 10 homes on one block from Nov. 5-10, 2006. Whirlpool built nine homes near Phoenix, Arizona, in May 2007, and nine more homes in Dallas, Texas in October 2008. The 2009 build is set to begin August 31 in Atlanta, Georgia.

In 2006, more than 20 Whirlpool India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

 employees participated in the week-long Jimmy Carter Work Project
Jimmy & Rosalynn Carter Work Project
The Jimmy & Rosalynn Carter Work Project - formerly the Jimmy Carter Work Project - is an annual home building blitz for Habitat for Humanity that generally alternates between a project in the United States one year, and an international location the next. The first JCWP took place in Brooklyn, ...

 (JCWP) in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

, which resulted in the completion of 100 homes in a village near Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

. In 2005, Whirlpool India began a partnership with Habitat for Humanity India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

. Volunteers from Whirlpool participated in the build organized by Habitat for Tsunami victims in the southern part of India.

In June 2005, Habitat for Humanity held its annual Jimmy Carter Work Project in Benton Harbor, Michigan. This week-long effort culminating in the completion of more than 230 houses in Michigan. Whirlpool was the lead sponsor for the build and 270 Whirlpool employees from 19 nations worked together to build 10 houses during the week.

To facilitate Hurricane Katrina relief efforts, Whirlpool worked with Habitat to support “Operation Home Delivery.” Whirlpool employees helped construct approximately 50 pre-built homes in New York’s Rockefeller Center that were boxed and shipped to Louisiana and Mississippi and later erected with the help of Whirlpool employees in St. Tamany Parrish, Louisiana. In January 2007, Whirlpool chose to hold its annual sales meeting in New Orleans. As part of that meeting, more than 1,000 Whirlpool employees spent one day volunteering with Habitat for Humanity in an effort to continue rebuilding New Orleans’ residential areas.

Since 2004, Whirlpool has sponsored entertainment icon Reba McEntire’s music tours to raise awareness and more than $500,000 for Habitat for Humanity.

Cook for the Cure:
Cook for the Cure presented by KitchenAid, was created in 2001 to give passionate cooks a way to support the Susan G. Komen Breast Cancer Foundation. Cook for the Cure has raised more than $4 million through donation-with-purchase programs, special fundraising events, auctions and grass roots initiatives. KitchenAid also supports breast cancer foundations in other countries including Canada, France, Germany, South Africa, Greece and Israel.

Trivia

Freeze-dried ice cream
Freeze-dried ice cream
Freeze dried ice cream, is ice cream that has been freeze dried.A major type is astronaut ice cream or space ice cream, typically a slab of dehydrated ice cream that is always ready to eat, with no need for refrigeration. Compared to regular ice cream it can be kept at room temperature without...

 was developed by Whirlpool Corporation under contract to NASA
NASA
The National Aeronautics and Space Administration is the agency of the United States government that is responsible for the nation's civilian space program and for aeronautics and aerospace research...

 for the Apollo missions.

Major brands

  • Whirlpool
  • Maytag
    Maytag
    Maytag Corporation is an American home and commercial appliance company, headquartered in Newton, Iowa, that is a division of the Whirlpool Corporation.-Company history:...

  • KitchenAid
    KitchenAid
    KitchenAid is a home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to give restaurants a countertop alternative to their industrial sized mixers. The first model weighed 69 lbs. Each unit is still assembled by hand in Greenville, Ohio...

  • Jenn-Air
    Jenn-Air
    -History:The original Jenn-Air Products Company was founded by Louis J. Jenn in Indianapolis, Indiana in 1947, later becoming simply Jenn-Air. In the early years, the company was focused on manufacturing and marketing of industrial fans for use in a variety of commercial and industrial applications...

  • Amana
  • Roper
  • Acros
  • Estate
  • Inglis
  • Bauknecht
  • Privileg
  • Brastemp
  • Consul
  • Gladiator GarageWorks


Whirlpool also manufactures certain appliances under the Kenmore
Kenmore Appliances
Kenmore Appliances was a line of household appliances produced by a variety of manufacturers such as Whirlpool Corp, GE, Panasonic, LG, Bosch, Electrolux, and Mabe Mexico, and controlled by Sears Holdings Corporation; the brand is owned by KCD IP, LLC, a special purpose entity created by Sears...

 label, (manufactured for Sears Holdings Corporation
Sears Holdings Corporation
Sears Holdings Corporation is a retail conglomerate formed in 2005 by the merger of Sears, Roebuck and Co., of Hoffman Estates, Illinois, with Kmart Holdings Corporation, of Troy, Michigan...

). Whirlpool has expanded the marketing of Inglis appliances which are sold in the United States at Best Buy
Best Buy
Best Buy Co., Inc. is an American specialty retailer of consumer electronics in the United States, accounting for 19% of the market. It also operates in Mexico, Canada & China. The company's subsidiaries include Geek Squad, CinemaNow, Magnolia Audio Video, Pacific Sales, and, in Canada operates...

 stores. Whirlpool also manufactures IKEA
IKEA
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's largest furniture retailer...

 brand appliances for IKEA and Admiral
Admiral (electrical appliances)
Admiral is an American appliance brand currently manufactured by Whirlpool Corporation. The brand is sold at The Home Depot.Ross Siragusa founded Continental Radio and Television Corp. as a maker of consumer electronics in Chicago during 1934. This later became Admiral Corp. Its annual sales were...

 appliances for Home Depot
The Home Depot
The Home Depot is an American retailer of home improvement and construction products and services.The Home Depot operates 2,248 big-box format stores across the United States , Canada , Mexico and China, with a 12-store chain...

.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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