White Rock Beverages
Encyclopedia
White Rock Beverages is an American
beverage company located in Whitestone, NY. The company was established in 1871 by pharmacist
H.M. Colver in Waukesha
, Wisconsin
. Potawatomi
Indians
and settlers believed that the nearby White Rock
natural spring had special medicinal powers, so White Rock Beverages started out as destination for vacationers and health seekers. By 1876, the company was bottling and distributing the natural spring water throughout the country.
is frequently credited with the "invention" of the modern image of Santa Claus
as an old man in red-and-white garments – however, White Rock predated Coca-Cola's usage of Santa in advertisements for soft drinks. In 1923, the company used Santa to advertise its ginger ale
after first using him to sell mineral water
in 1915.
. The company also produced ginger ale
and other soft drinks. Its property value was then calculated at $7, 311, 767. This included land holdings and bottling plants.
In 1941 the company which manufactured White Rock soft drinks was called White Rock Mineral Springs Company.
Sioux City
Olde Brooklyn:
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
beverage company located in Whitestone, NY. The company was established in 1871 by pharmacist
Pharmacist
Pharmacists are allied health professionals who practice in pharmacy, the field of health sciences focusing on safe and effective medication use...
H.M. Colver in Waukesha
Waukesha, Wisconsin
Waukesha is a city in and the county seat of Waukesha County, Wisconsin, in the Upper Midwest region of the United States. The population was 70,718 at the 2010 census, making it the largest community in the county and 7th largest in the state. The city is located adjacent to the Town of Waukesha...
, Wisconsin
Wisconsin
Wisconsin is a U.S. state located in the north-central United States and is part of the Midwest. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin's capital is...
. Potawatomi
Potawatomi
The Potawatomi are a Native American people of the upper Mississippi River region. They traditionally speak the Potawatomi language, a member of the Algonquian family. In the Potawatomi language, they generally call themselves Bodéwadmi, a name that means "keepers of the fire" and that was applied...
Indians
Native Americans in the United States
Native Americans in the United States are the indigenous peoples in North America within the boundaries of the present-day continental United States, parts of Alaska, and the island state of Hawaii. They are composed of numerous, distinct tribes, states, and ethnic groups, many of which survive as...
and settlers believed that the nearby White Rock
White Rock
-Geography:In the United States*White Rock, Michigan*White Rock, New Mexico*White Rock, South Carolina*White Rock, South Dakota*White Rock , a ridgeline high point in the northeast United States; also White Rocks, the southernmost summit on the same ridgeline*White Rocks National Recreation Area,...
natural spring had special medicinal powers, so White Rock Beverages started out as destination for vacationers and health seekers. By 1876, the company was bottling and distributing the natural spring water throughout the country.
Marketing with Santa Claus
Coca-ColaCoca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
is frequently credited with the "invention" of the modern image of Santa Claus
Santa Claus
Santa Claus is a folklore figure in various cultures who distributes gifts to children, normally on Christmas Eve. Each name is a variation of Saint Nicholas, but refers to Santa Claus...
as an old man in red-and-white garments – however, White Rock predated Coca-Cola's usage of Santa in advertisements for soft drinks. In 1923, the company used Santa to advertise its ginger ale
Ginger ale
Ginger ale is a carbonated soft drink flavored with ginger. Dr. Thomas Cantrell, an American apothecary and surgeon, claimed to have invented ginger ale and marketed it with beverage manufacturer Grattan and Company. Grattan embossed the slogan "The Original Makers of Ginger Ale" on its bottles...
after first using him to sell mineral water
Mineral water
Mineral water is water containing minerals or other dissolved substances that alter its taste or give it therapeutic value, generally obtained from a naturally occurring mineral spring or source. Dissolved substances in the water may include various salts and sulfur compounds...
in 1915.
Drink maker history
By 1923 White Rock Beverages was one of the largest producers of mineral water in the United StatesUnited States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. The company also produced ginger ale
Ginger ale
Ginger ale is a carbonated soft drink flavored with ginger. Dr. Thomas Cantrell, an American apothecary and surgeon, claimed to have invented ginger ale and marketed it with beverage manufacturer Grattan and Company. Grattan embossed the slogan "The Original Makers of Ginger Ale" on its bottles...
and other soft drinks. Its property value was then calculated at $7, 311, 767. This included land holdings and bottling plants.
In 1941 the company which manufactured White Rock soft drinks was called White Rock Mineral Springs Company.
Psyche logo
The company has used the image of Psyche as its logo. It recently held a contest as to which of the psyche images is the best.Brand portfolio
White Rock- Seltzer: Plain • Mandarin Orange • Lemon Lime • Black Cherry • Raspberry
- Mixers: Club Soda • Diet Ginger Ale • Ginger Ale • Diet Tonic Water • Tonic Water
- Organic: Passion Orange • Raspberry Crème • Red Peach
- Soda: Cream Soda, Black Cherry, Root Beer, Grape, Orange, Lemon-Lime, Cola
Sioux City
- SarsaparillaSioux City sarsaparillaSioux City Sarsaparilla is a brand of sarsaparilla soft drink that is comparable to root beer. It is known as "The Granddaddy of all Root Beers." The product is generally sold in glass bottles and usually comes in packs of 4 bottles .- Cultural References :It is the name of a song played by...
- Root BeerRoot beerRoot beer is a carbonated, sweetened beverage, originally made using the root of a sassafras plant as the primary flavor. Root beer, popularized in North America, comes in two forms: alcoholic and soft drink. The historical root beer was analogous to small beer in that the process provided a drink...
- Cream SodaCream sodaCream soda is a sweet carbonated soft drink, often flavored with vanilla.-History and development:A recipe for cream soda—written by E.M. Sheldon and published in Michigan Farmer in 1852—called for water, cream of tartar, Epsom salts, sugar, tartaric acid, egg, and milk, to be mixed together, then...
- Black Cherry
- Birch BeerBirch beerBirch beer is a carbonated soft drink made from herbal extracts, usually from birch bark. It has a taste similar to root beer. Various types of birch beer are available, distinguished by color. The color depends on the species of birch tree from which the sap is extracted...
- Orange Cream
Olde Brooklyn:
- Williamsburg Root Beer
- Coney Island Cream Soda
- Brighton Beach Black Cherry
- Flatbush Orange Soda
- Bay Ridge Birch Beer
- Red Hook Raspberry
- Greenpoint Grape Soda
- Park Slope Ginger Ale
- Diet Williamsburg Root Beer
- Diet Coney Island Cream Soda