Wikio Group
Encyclopedia
The Wikio Group is a group of online
startup enterprises
in the field of social media marketing
. It includes the brands Ebuzzing, Nomao, Overblog, Wikio News
, Wikio Buzz and Wikio Experts.
The group employs over 130 people in total and holds offices in Paris
, Toulouse
, London
, Rome
, Milan
and Luxembourg
. In 2010, the Wikio Group doubled its revenue
to more than 10 million Euro. With more than 27 million unique users per month, the group is one of the leaders for social media
in Europe
today.
and companies. The merger enabled Wikio to further establish itself on the European market for social media marketing. Wikio also acquired the Italian
buzz platform
Promodigital and in March 2010 it took over Neotia, a Buzz Monitoring and Online Reputation Management Platform.
In September 2010, Wikio and OverBlog fused and created the Wikio Group in order to become the market leader. Pierre Chappaz became the head of this new group. The latest company to join Wikio was Nomao, a local search engine
. It merged with the Wikio Group in October 2010.
ONLINE
ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....
startup enterprises
Startup company
A startup company or startup is a company with a limited operating history. These companies, generally newly created, are in a phase of development and research for markets...
in the field of social media marketing
Social media marketing
Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans...
. It includes the brands Ebuzzing, Nomao, Overblog, Wikio News
Wikio
Wikio News is a European online portal for news and blogs. It was launched on June 19, 2006 in France and is also available in other countries since 2007....
, Wikio Buzz and Wikio Experts.
The group employs over 130 people in total and holds offices in Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
, Toulouse
Toulouse
Toulouse is a city in the Haute-Garonne department in southwestern FranceIt lies on the banks of the River Garonne, 590 km away from Paris and half-way between the Atlantic Ocean and the Mediterranean Sea...
, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, Rome
Rome
Rome is the capital of Italy and the country's largest and most populated city and comune, with over 2.7 million residents in . The city is located in the central-western portion of the Italian Peninsula, on the Tiber River within the Lazio region of Italy.Rome's history spans two and a half...
, Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...
and Luxembourg
Luxembourg
Luxembourg , officially the Grand Duchy of Luxembourg , is a landlocked country in western Europe, bordered by Belgium, France, and Germany. It has two principal regions: the Oesling in the North as part of the Ardennes massif, and the Gutland in the south...
. In 2010, the Wikio Group doubled its revenue
Revenue
In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover....
to more than 10 million Euro. With more than 27 million unique users per month, the group is one of the leaders for social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
today.
History
The information portal Wikio was founded in June 2006 by Pierre Chappaz. In December 2009, it was joined by Ebuzzing which is a service bringing together bloggersBlog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
and companies. The merger enabled Wikio to further establish itself on the European market for social media marketing. Wikio also acquired the Italian
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
buzz platform
Marketing buzz
Marketing buzz or simply buzz — a term used in word-of-mouth marketing — is the interaction of consumers and users of a product or service which serves to amplify the original marketing message. a vague but positive association, excitement, or anticipation about a product or service...
Promodigital and in March 2010 it took over Neotia, a Buzz Monitoring and Online Reputation Management Platform.
In September 2010, Wikio and OverBlog fused and created the Wikio Group in order to become the market leader. Pierre Chappaz became the head of this new group. The latest company to join Wikio was Nomao, a local search engine
Web search engine
A web search engine is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results often referred to as SERPS, or "search engine results pages". The information may consist of web pages, images, information and other...
. It merged with the Wikio Group in October 2010.