Willem de Kooning Academy
Encyclopedia
The Willem de Kooning Academy is a Dutch
Academy of art
and design
based in Rotterdam
and named in memory of the famous Dutch artist Willem de Kooning
.
and part of the Hogeschool Rotterdam, a university of applied sciences. It is regarded as one of the most prestigious artschools in the country and the number 1 in Advertising and Copywriting.
The Academy, in the past Academie van Beeldende Kunsten (Academy of Visual Arts), carries the name of alumnus Willem de Kooning
(1904-1997) since 1998 in honour of the artist. Willem de Kooning was born in north Rotterdam and graduated in Decoration Art (now Styling). He left to New York at the age of 22, and there developed himself as a frontman of the Abstract Expressionism
painting movement of the 1940's and 1950's.
Part of the Academy is the Piet Zwart Institute
, which houses the postgraduate programmes. That part is named after faculty alumni Piet Zwart
(1885-1977), who in the 1920 's designed all kinds of things: stamps, print advertising, books, interiors, furniture (including the Bruynzeel kitchen) and also spent a huge amount of time photographing and painting. He has been officially awarded the title Dutch Designer of the 20th Century.
The Academy is proud of De Kooning and Zwart, two artists who were far ahead of time and broke through the boundaries of fine art and styling, and inspire every artist at the Academy, both students and faculty.
Although the namechanges the Academy is widely known as the Rotterdamse Academie till 1998.
In the 5th and 6th semester (3rd year) students choose their minor, which can be a specialization or differentiation depending on the major. Student can choose a minor offered by the entire university, or choose one of the Academy minors, which are: Art and the City, 3D Computer Graphics, Copywriting, Forecast and Creative Marketing, Photography, Identity, Art Education in Practice, Art Theory, Brands and Packaging, Motion Graphics, Digital Media Design, Open Project Atelier, Products and Concepts, Editorial Design, Painting, Collection, Graphics, Internet Documentary, Presentation, Environmental Communication and Textiles.
The Piet Zwart Institute
consist of 3 fulltime postgraduate programmes leading to an MA degree: Fine Art, Interior Design and Media Design. These programmes are regarded as rigorous and the Institute is highly selective with each of the programmes only admitting 10-12 student annually.
Since 1999, Academy students received Honorary Notices in all years. And with the exception of 2005, Willem de Kooning Academy students have won Jong Talent Awards every year, often more than 1 prize. In 2003 it claimed all 3 prizes.
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
Academy of art
Art
Art is the product or process of deliberately arranging items in a way that influences and affects one or more of the senses, emotions, and intellect....
and design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
based in Rotterdam
Rotterdam
Rotterdam is the second-largest city in the Netherlands and one of the largest ports in the world. Starting as a dam on the Rotte river, Rotterdam has grown into a major international commercial centre...
and named in memory of the famous Dutch artist Willem de Kooning
Willem de Kooning
Willem de Kooning was a Dutch American abstract expressionist artist who was born in Rotterdam, the Netherlands....
.
Overview
The Willem de Kooning Academy is the art school of RotterdamRotterdam
Rotterdam is the second-largest city in the Netherlands and one of the largest ports in the world. Starting as a dam on the Rotte river, Rotterdam has grown into a major international commercial centre...
and part of the Hogeschool Rotterdam, a university of applied sciences. It is regarded as one of the most prestigious artschools in the country and the number 1 in Advertising and Copywriting.
The Academy, in the past Academie van Beeldende Kunsten (Academy of Visual Arts), carries the name of alumnus Willem de Kooning
Willem de Kooning
Willem de Kooning was a Dutch American abstract expressionist artist who was born in Rotterdam, the Netherlands....
(1904-1997) since 1998 in honour of the artist. Willem de Kooning was born in north Rotterdam and graduated in Decoration Art (now Styling). He left to New York at the age of 22, and there developed himself as a frontman of the Abstract Expressionism
Abstract expressionism
Abstract expressionism was an American post–World War II art movement. It was the first specifically American movement to achieve worldwide influence and put New York City at the center of the western art world, a role formerly filled by Paris...
painting movement of the 1940's and 1950's.
Part of the Academy is the Piet Zwart Institute
Piet Zwart Institute
The Piet Zwart Institute is a post-graduate institute for study and research in art, media and design based in Rotterdam, the Netherlands. Named in memory of the Dutch designer Piet Zwart, it was inaugurated in 2001...
, which houses the postgraduate programmes. That part is named after faculty alumni Piet Zwart
Piet Zwart
Piet Zwart was a Dutch photographer, typographer, and industrial designer.- Examples of His Artwork :He started his career as an architect and worked for Jan Wils and Berlage....
(1885-1977), who in the 1920 's designed all kinds of things: stamps, print advertising, books, interiors, furniture (including the Bruynzeel kitchen) and also spent a huge amount of time photographing and painting. He has been officially awarded the title Dutch Designer of the 20th Century.
The Academy is proud of De Kooning and Zwart, two artists who were far ahead of time and broke through the boundaries of fine art and styling, and inspire every artist at the Academy, both students and faculty.
History of the Academy
- 1781 Rotterdamse Academie
- 1822 Stadstekenschool voor de Bouwkunde
- 1832 Volksindustrieschool
- 1851 Academie van Beeldende Kunsten en Technische Wetenschappen
- 1970 Academie van Beeldende Kunsten
- 1998 Willem de Kooning Academie
Although the namechanges the Academy is widely known as the Rotterdamse Academie till 1998.
The Programmes
The Academy undergraduate faculty consist of 12 fulltime and 4 parttime programmes leading to a BA degree. The fulltime programmes: Animation, Fine Art, AudioVisual, Advertising, Graphic Design, Illustration, Interactive Multimedia, Interior Design, Lifestyle, Fashion Design, Digital Photography and Teacher's Program. The parttime programmes: Teacher's Program, Styling, Visual Communication and Graphic and Drawing.In the 5th and 6th semester (3rd year) students choose their minor, which can be a specialization or differentiation depending on the major. Student can choose a minor offered by the entire university, or choose one of the Academy minors, which are: Art and the City, 3D Computer Graphics, Copywriting, Forecast and Creative Marketing, Photography, Identity, Art Education in Practice, Art Theory, Brands and Packaging, Motion Graphics, Digital Media Design, Open Project Atelier, Products and Concepts, Editorial Design, Painting, Collection, Graphics, Internet Documentary, Presentation, Environmental Communication and Textiles.
The Piet Zwart Institute
Piet Zwart Institute
The Piet Zwart Institute is a post-graduate institute for study and research in art, media and design based in Rotterdam, the Netherlands. Named in memory of the Dutch designer Piet Zwart, it was inaugurated in 2001...
consist of 3 fulltime postgraduate programmes leading to an MA degree: Fine Art, Interior Design and Media Design. These programmes are regarded as rigorous and the Institute is highly selective with each of the programmes only admitting 10-12 student annually.
Location
The Willem de Kooning Academy is located at Blaak 10 and Wijnhaven 61, two adherent buildings connected with an airbridge. Blaak 10 has always been regarded as the 'home base' of the Academy. Due to expansion and increase of students enrolling, the adherent Hogeschool Rotterdam building behind, Wijnhaven 61 where the Academy already occupied classrooms, will be entirely Academy starting September 2007. Also, the already existing program Leisure Management, will move to the Academy campus.Young Talents
The Academy is regarded the number 1 in Advertising and Copywriting, as many alumna have been responsible for creating some of the most successful advertisements and campaigns in the country and outside. Students participate with national and international contests related to the arts and many participate beyond their own program. Stichting Jaarprijzen Personeelcommunicatie (SJP), a foundation founded to improve recruiting advertisements, yearly awards individuals and companies, for creating the best advertisement. Since 1999 also students are encourage to join and this has led to the estabelishment of the Jong Talent (young talent) Awards, with 1st, 2nd and 3rd prize, and Honorary Notice.Since 1999, Academy students received Honorary Notices in all years. And with the exception of 2005, Willem de Kooning Academy students have won Jong Talent Awards every year, often more than 1 prize. In 2003 it claimed all 3 prizes.
Notable Alumni (faculty and students)
- Henk de Bouter (1968)
- Michiel Brinkman (1873-1925)
- Lieven De Cauter (1959)
- Wim Chabot (1907-1977)
- Simone Dettmeijer (1944)
- Kees van DongenKees van DongenCornelis Theodorus Maria van Dongen , usually known as Kees van Dongen or just Van Dongen, was a Dutch painter and one of the Fauves. He gained a reputation for his sensuous, at times garish, portraits....
(1877-1968) - Frans van Eijk (1938)
- Barend Hooijkaas jr. (1855-1934)
- Willem Hussem (1900-1974)
- Clazien Immink (1946)
- Willem de KooningWillem de KooningWillem de Kooning was a Dutch American abstract expressionist artist who was born in Rotterdam, the Netherlands....
(1904-1997) - Cor Kraat (1946)
- Herman van der Kloot Meijburg (1875-1961)
- Bram Moerland (1939)
- Joep van Lieshout (1963)
- Arend Odé (1865-1955)
- Charles Rochussen (1814-1894)
- J.C.J. van Schagen (1891-1985)
- Kees TornKees TornKees Torn is a Dutch text writer and comedy performer.Torn started his cabaret performance in 1991, when he was studying at the Willem de Kooning Academy in Rotterdam. As "Kees en Ik" , he performed quite a successful show with fellow student Gerrie Hondius. In 1994 he made his official solo-debut...
(1967) - Woody van AmenWoody van AmenWilhelmus Josephus van Amen is a Dutch sculptor , painter and collage artist.- Education :Van Amen studied at the Rotterdam Academy. His teachers included Louis van Roode. From 1970 he taught at the same Academy...
(1936) - Petrus van der VeldenPetrus Van der VeldenPetrus van der Velden , who is also known as Paulus van der Velden was a New Zealand artist of Dutch descent. Van der Velden was born in Rotterdam, the Netherlands and died in Auckland, New Zealand, 11 Nov 1913...
(1837-1913) - Willem van VeldhuizenWillem van VeldhuizenWillem van Veldhuizen is a Dutch painter, known for his photorealism and hyperrealism paintings of his museum interiors.- Work :Willem van Veldhuizen was born in Rotterdam, the Netherlands, and took his studies at the Willem de Kooning Academy from 1972 tot 1977 together with artists like Frank...
(1954) - Anton Vrede (1953)
- Leo Vroegindeweij (1955)
- Fiep WestendorpFiep WestendorpFiep Westendorp was a Dutch illustrator who became especially popular due to her long-term collaboration with writer Annie M.G. Schmidt. Three generations of Dutch people have grown up with her illustrations...
(1916-2004) - Piet ZwartPiet ZwartPiet Zwart was a Dutch photographer, typographer, and industrial designer.- Examples of His Artwork :He started his career as an architect and worked for Jan Wils and Berlage....
(1885-1977)