Winners Don't Use Drugs is an anti-drug

Recreational drug use

Recreational drug use is the use of a drug, usually psychoactive, with the intention of creating or enhancing recreational experience. Such use is controversial, however, often being considered to be also drug abuse, and it is often illegal...

 slogan

Slogan

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...

 that was included on all arcade game

Arcade game

An arcade game is a coin-operated entertainment machine, usually installed in public businesses such as restaurants, bars, and amusement arcades. Most arcade games are video games, pinball machines, electro-mechanical games, redemption games, and merchandisers...

s imported into North America

North America

North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

 for 11 years from 1989—2000. The slogan appears on a screen that is shown during a game's attract mode

Attract mode

Attract mode is an arcade game's screen display shown when no one is playing the game. The main purpose of the attract mode is to attract passers-by to play the game, although it might also have the side effect to act like a screensaver.-Summary:...

.

The messages are credited to FBI Director William S. Sessions

William S. Sessions

William Steele Sessions is a civil servant who served as a judge and 4th Director of the Federal Bureau of Investigation...

, whose name appears alongside the slogan. Sessions reached a deal with American Amusement Machine Association

American Amusement Machine Association

The American Amusement Machine Association governs all amusement machines in North America including video arcade games since 1988. It is considered to be an advocate before the United States Government and the United States Congress dealing with issues about video games...

 president Robert Fay through which 20 arcade manufacturers agreed to include the slogan in their games. The slogan made its official debut on January 10th, 1989, when three major games that included the slogan were shown to the press. A similar campaign called Recycle It, Don't Trash It!

Recycle It, Don't Trash It!

Recycle It, Don't Trash It! is an anti-pollution slogan that was included on all arcade games imported into North America from 1992—2000. The message appeared during the attract modes of video games as well as on some pinball machines. It was established by United States Environmental Protection...

 was launched several years afterward. Although Sessions's tenure with the FBI ended several years later, the slogan continued to be included in newer arcade games. It has since become a symbol of arcade gaming in the 1990s.

The slogan has been parodied various times, such as in the Xbox Live Arcade/PlayStation Network title Scott Pilgrim vs. the World: The Game

Scott Pilgrim vs. the World: The Game

Scott Pilgrim vs. the World: The Game is a side-scrolling beat 'em up game based on the Scott Pilgrim series of comic books by Bryan Lee O'Malley, tying in with the release of the film of the same name. It is published by Ubisoft and developed by Ubisoft Montreal with Ubisoft Chengdu. The game was...

, saying "Winners Don't Eat Meat."