Wired to Care
Encyclopedia
Wired to Care: How Companies Prosper When They Create Widespread Empathy (978-0137142347) is a book by Dev Patnaik, first published by Financial Times Press in 2009
2009 in literature
The year 2009 in literature involved some significant events and new books.-Events:*8 October - Romanian-born German novelist Herta Müller wins the 2009 Nobel Prize in Literature....

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Overview

Empathy
Empathy
Empathy is the capacity to recognize and, to some extent, share feelings that are being experienced by another sapient or semi-sapient being. Someone may need to have a certain amount of empathy before they are able to feel compassion. The English word was coined in 1909 by E.B...

is "the capacity to recognize or understand another's state of mind or emotion." Authors Patnaik and Mortensen define Widespread Empathy within an organization as a cultural value that offers "a shared and intuitive vibe for what’s going on in the world" throughout a company. They claim this empowers companies to see new opportunities faster than their competitors, the courage of their convictions to try new things, and the intuition to understand the role that their business plays in the lives of people out in the world.. The examples of such a phenomenon in the book include the dramatic rebirth of Harley-Davidson
Harley-Davidson
Harley-Davidson , often abbreviated H-D or Harley, is an American motorcycle manufacturer. Founded in Milwaukee, Wisconsin, during the first decade of the 20th century, it was one of two major American motorcycle manufacturers to survive the Great Depression...

 during the 1980s, the development of the Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

 Xbox
Xbox
The Xbox is a sixth-generation video game console manufactured by Microsoft. It was released on November 15, 2001 in North America, February 22, 2002 in Japan, and March 14, 2002 in Australia and Europe and is the predecessor to the Xbox 360. It was Microsoft's first foray into the gaming console...

, and the efforts of designer and gerontologist Pattie Moore.
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