Wite-Out
Encyclopedia
Wite-Out is a trademark
for a line of correction fluid
, originally created for use with photocopies
, and manufactured by the BIC Corporation.
-company clerk, sought to address a problem he observed in correction fluid
available at the time: a tendency to smudge ink on photostatic copies when it was applied. Kloosterhouse enlisted the help of his associate Edwin Johanknecht, a basement waterproofer who experimented with chemicals, and together they developed their own correction fluid, introduced as "Wite-Out WO-1 Erasing Liquid".
In 1971, they incorporated as Wite-Out Products, Inc. The trademark "Wite-Out" was registered by the United States Patent and Trademark Office
on February 5, 1974. (The application listed the date of "first use in commerce" as January 27, 1966.)
Early forms of Wite-Out sold through 1981 were water-based and hence water-soluble. While this allowed simple cleaning, it also had the problem of long drying times. The formula also did not work well on non-photostatic media such as typewritten copy.
The company was bought in 1981 by Archibald Douglas
. Douglas, as chairman, led the company toward solvent-based formulas with faster drying times. Three different formulas were created, each optimized for different media. New problems arose: a separate bottle of thinner was required, and the solvent used was known to contribute to ozone depletion
. The company addressed these problems in July 1990 with the introduction of a reformulated "For Everything" correction fluid.
In June 1992, Wite-Out Products was bought by the BIC Corporation. BIC released a number of new products under its newly-acquired brand, including a Wite-Out ballpoint pen
(November 1996) and dry correction tape
(1998).
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
for a line of correction fluid
Correction fluid
A correction fluid is an opaque, white fluid applied to paper to mask errors in text. Once dried, it can be written over. It is typically packaged in small bottles, and the lid has an attached brush which dips into the bottle...
, originally created for use with photocopies
Photocopier
A photocopier is a machine that makes paper copies of documents and other visual images quickly and cheaply. Most current photocopiers use a technology called xerography, a dry process using heat...
, and manufactured by the BIC Corporation.
History
Wite-Out dates to 1966, when George Kloosterhouse, an insuranceInsurance
In law and economics, insurance is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for payment. An insurer is a company selling the...
-company clerk, sought to address a problem he observed in correction fluid
Correction fluid
A correction fluid is an opaque, white fluid applied to paper to mask errors in text. Once dried, it can be written over. It is typically packaged in small bottles, and the lid has an attached brush which dips into the bottle...
available at the time: a tendency to smudge ink on photostatic copies when it was applied. Kloosterhouse enlisted the help of his associate Edwin Johanknecht, a basement waterproofer who experimented with chemicals, and together they developed their own correction fluid, introduced as "Wite-Out WO-1 Erasing Liquid".
In 1971, they incorporated as Wite-Out Products, Inc. The trademark "Wite-Out" was registered by the United States Patent and Trademark Office
United States Patent and Trademark Office
The United States Patent and Trademark Office is an agency in the United States Department of Commerce that issues patents to inventors and businesses for their inventions, and trademark registration for product and intellectual property identification.The USPTO is based in Alexandria, Virginia,...
on February 5, 1974. (The application listed the date of "first use in commerce" as January 27, 1966.)
Early forms of Wite-Out sold through 1981 were water-based and hence water-soluble. While this allowed simple cleaning, it also had the problem of long drying times. The formula also did not work well on non-photostatic media such as typewritten copy.
The company was bought in 1981 by Archibald Douglas
Archibald Douglas
Archibald Douglas may refer to:*Archibald I, Lord of Douglas *Sir Archibald Douglas, Guardian of Scotland. *Archibald the Grim,Lord of Galloway and 3rd Earl of Douglas,...
. Douglas, as chairman, led the company toward solvent-based formulas with faster drying times. Three different formulas were created, each optimized for different media. New problems arose: a separate bottle of thinner was required, and the solvent used was known to contribute to ozone depletion
Ozone depletion
Ozone depletion describes two distinct but related phenomena observed since the late 1970s: a steady decline of about 4% per decade in the total volume of ozone in Earth's stratosphere , and a much larger springtime decrease in stratospheric ozone over Earth's polar regions. The latter phenomenon...
. The company addressed these problems in July 1990 with the introduction of a reformulated "For Everything" correction fluid.
In June 1992, Wite-Out Products was bought by the BIC Corporation. BIC released a number of new products under its newly-acquired brand, including a Wite-Out ballpoint pen
Ballpoint pen
A ballpoint pen is a writing instrument with an internal ink reservoir and a sphere for a point. The internal chamber is filled with a viscous ink that is dispensed at its tip during use by the rolling action of a small sphere...
(November 1996) and dry correction tape
Correction tape
Correction tape is an alternative to correction fluid used to correct mistakes during typing, or, in some forms, handwriting. One side of the tape, which is placed against the error, is coated in a white, opaque masking material...
(1998).