Woopra is a web analytics

Web analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage....

 service offered by iFusion Labs LLC that generates live detailed statistics about the visitors to a website. The service is provided in real-time using a desktop application.

Launch

Woopra was unveiled as a closed beta at WordPress

WordPress

WordPress is a free and open source blogging tool and publishing platform powered by PHP and MySQL. It is often customized into a content management system . It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internet's "top 1...

's WordCamp Dallas on March 29, 2008, where 200 invitations were distributed to attendees.

As part of the launch a video of a live demonstration and an interview with CEO John Pozadzides conducted by Cali Lewis was published online.

Reception

Washington Post calls Woopra an "impressive live tracking and analytics service", going on to say "what makes Woopra so special? Real Time", unlike the leading competitor, Google Analytics

Google Analytics

Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website...

.