Worrell (company)
Encyclopedia
Worrell is a privately owned international company headquartered in Minneapolis, Minnesota and offices in, Shanghai
, China. Enveloping the entire process, Worrell is a product design, strategy, research and development firm also specializing in packaging and branding.
Customer Base
Worrell has designed many brands, logos and products that consumers may recognize, such as Honeywell
thermostats, Bobcat
logo, Jacuzzi
tubs, Tyrell’s Zeno, HP and Epson products and WD40
packaging and design. Their work ranges anywhere from designing and developing flight simulators, medical devices, consumer electronics and cell phones to packaging for Yoplait
yogurt. Their client base includes companies such as Qualcomm
, Amtrak
, Epson, HP, Best Buy
, Starbucks
, Honeywell
, Johnson and Johnson, Imation
, Guidant
and Boston Scientific
.
History
Worrell was founded in 1976 by Bob and Judy Worrell. With work noted in Time magazine for best in design, Worrell created brands still used today such as the Bobcat logo and brand in 1978. Originally Worrell Design, they broadened their services to include all aspects of creating a marketable product and became Worrell as it is today in 2001. Worrell became an international company when they opened their Shanghai office in 2007.
Acquisitions
2003 – Virdev, a MN based product development company
2007 – GadShaanan Design, a Montreal based design and innovation company
Processes
Worrell’s processes include the following elements
Worrell Philanthropy
Since 2006, Worrell has designed free of charge for Filmaid International– an international non-profit humanitarian organization that uses the power of film to educate and improve health and self esteem of refugees within camps. Teaching filmmaking skills, and providing entertainment to refugee camps breaks monotony and isolation of refugee life and reduces conflict and tension.
Executive list
Shanghai
Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...
, China. Enveloping the entire process, Worrell is a product design, strategy, research and development firm also specializing in packaging and branding.
Customer Base
Worrell has designed many brands, logos and products that consumers may recognize, such as Honeywell
Honeywell
Honeywell International, Inc. is a major conglomerate company that produces a variety of consumer products, engineering services, and aerospace systems for a wide variety of customers, from private consumers to major corporations and governments....
thermostats, Bobcat
Bobcat
The bobcat is a North American mammal of the cat family Felidae, appearing during the Irvingtonian stage of around 1.8 million years ago . With twelve recognized subspecies, it ranges from southern Canada to northern Mexico, including most of the continental United States...
logo, Jacuzzi
Jacuzzi
Jacuzzi is a company that produces whirlpool bathtubs and spas. Its first product was a bath with massaging jets. The term "jacuzzi" is now often used generically to refer to any bathtub with massaging jets.-History:...
tubs, Tyrell’s Zeno, HP and Epson products and WD40
WD-40
WD-40 is the trademark name of a United States-made water-displacing spray. It was developed in 1953 by Norm Larsen, founder of the Rocket Chemical Company, San Diego, California. It was originally designed to repel water and prevent corrosion, and later was found to have numerous household...
packaging and design. Their work ranges anywhere from designing and developing flight simulators, medical devices, consumer electronics and cell phones to packaging for Yoplait
Yoplait
Yoplait is a brand of yogurt produced by a company owned by two French holdings, SODIAAL and PAI Partners.-History:In 1964, 100,000 French farmers merged their regional dairy cooperatives to sell nationally. In 1965, two co-ops, "Yola" and "Coplait", merged, becoming "Yoplait"...
yogurt. Their client base includes companies such as Qualcomm
Qualcomm
Qualcomm is an American global telecommunication corporation that designs, manufactures and markets digital wireless telecommunications products and services based on its code division multiple access technology and other technologies. Headquartered in San Diego, CA, USA...
, Amtrak
Amtrak
The National Railroad Passenger Corporation, doing business as Amtrak , is a government-owned corporation that was organized on May 1, 1971, to provide intercity passenger train service in the United States. "Amtrak" is a portmanteau of the words "America" and "track". It is headquartered at Union...
, Epson, HP, Best Buy
Best Buy
Best Buy Co., Inc. is an American specialty retailer of consumer electronics in the United States, accounting for 19% of the market. It also operates in Mexico, Canada & China. The company's subsidiaries include Geek Squad, CinemaNow, Magnolia Audio Video, Pacific Sales, and, in Canada operates...
, Starbucks
Starbucks
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...
, Honeywell
Honeywell
Honeywell International, Inc. is a major conglomerate company that produces a variety of consumer products, engineering services, and aerospace systems for a wide variety of customers, from private consumers to major corporations and governments....
, Johnson and Johnson, Imation
Imation
Imation is a US based multi-national technology corporation that designs, manufactures and sells recordable data storage media, consumer electronics products and accessories.The company is a 1996 spin off of 3M and is headquartered in Oakdale, Minnesota...
, Guidant
Guidant
Guidant Corporation, part of Boston Scientific and Abbott Labs, designs and manufactures artificial pacemakers, implantable defibrillators, stents, and other cardiovascular medical products. Their company headquarters is located in Indianapolis, Indiana. Their main competitors are Medtronic, St...
and Boston Scientific
Boston Scientific
The Boston Scientific Corporation , is a worldwide developer, manufacturer and marketer of medical devices whose products are used in a range of interventional medical specialties, including interventional cardiology, peripheral interventions, neuromodulation, neurovascular intervention,...
.
History
Worrell was founded in 1976 by Bob and Judy Worrell. With work noted in Time magazine for best in design, Worrell created brands still used today such as the Bobcat logo and brand in 1978. Originally Worrell Design, they broadened their services to include all aspects of creating a marketable product and became Worrell as it is today in 2001. Worrell became an international company when they opened their Shanghai office in 2007.
Acquisitions
2003 – Virdev, a MN based product development company
2007 – GadShaanan Design, a Montreal based design and innovation company
Processes
Worrell’s processes include the following elements
- Business Strategy
- Ethnographic and Social Contextual Research
- Qualitative Research
- Design Strategy
- Industrial Design
- Ergonomics
- Trend and Color Analysis
- Prototyping
- Engineering
- Branding
- Packaging Design
- Environmental Design
- Product Manuals
Worrell Philanthropy
Since 2006, Worrell has designed free of charge for Filmaid International– an international non-profit humanitarian organization that uses the power of film to educate and improve health and self esteem of refugees within camps. Teaching filmmaking skills, and providing entertainment to refugee camps breaks monotony and isolation of refugee life and reduces conflict and tension.
Executive list
- President - W. Robert Worrell
- President - International - Kai Worrell
- Vice President Operations and Finance - Keith Theisen
- Vice President of Design - Serge Dubeau
- Vice President of Engineering - Dan Darst