Wrebbit was a puzzle

Puzzle

A puzzle is a problem or enigma that tests the ingenuity of the solver. In a basic puzzle, one is intended to put together pieces in a logical way in order to come up with the desired solution...

-making company best known for its Puzz-3D

Puzz-3D

Puzz-3D is the brand name of three-dimensional jigsaw puzzles, manufactured by Hasbro . Unlike traditional puzzles which are composed of series of flat pieces with parts of an image on them, when put together, create a single unified image, the Puzz-3D series of puzzles are composed on plastic...

puzzles. The company was founded in Montreal

Montreal

Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

, Quebec

Quebec

Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....

 by Paul Gallant

Paul Gallant

Paul-Émile Gallant was a Canadian entrepreneur who invented the Puzz-3D three-dimensional jigsaw puzzles. He is also credited with inventing both the Wrebbit Puzzle Machine, which is now known as the Puzzle Shots Factory, and the Perfalock flat foam puzzle.Gallant was born in Edmundston, New...

, and marketed itself as "The Puzzle Innovators." Its namesake appears to stem from the fact that the company's mascot

Mascot

The term mascot – defined as a term for any person, animal, or object thought to bring luck – colloquially includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name...

 is a green frog

Frog

Frogs are amphibians in the order Anura , formerly referred to as Salientia . Most frogs are characterized by a short body, webbed digits , protruding eyes and the absence of a tail...

, and "Wrebbit" is either an alternative spelling or possibly a play on words of the word ribbit.

In the late 1990s, 3-dimensional puzzles were a successful fad, leading to rapid growth in the company. In 2001, the business was bought by Irwin Toy

Irwin Toy

Irwin Toy Limited was a Canadian distributor and manufacturer of toys. It was Canada's oldest toy company and remained independent and family owned.- History :...

. When Irwin Toy filed for bankruptcy a year later, Wrebbit's founder bought back the business and relaunched it in a much reduced state. In 2005, the business was bought by Hasbro

Hasbro

Hasbro is a multinational toy and boardgame company from the United States of America. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island, United States...

, which moved the manufacture of Wrebbit's puzzles to its East Longmeadow, Massachusetts

East Longmeadow, Massachusetts

As of the census of 2010, there were 16,187 people, 5,248 households, and 3,988 families residing in the town. The population density was 1,087.1 people per square mile . There were 5,363 housing units at an average density of 413.5 per square mile...

facility in 2006.

Company founder and Puzz-3D inventor Paul Gallant died on September 14, 2011.