XOXO is an American contemporary clothing brand, owned by Kellwood Company

Kellwood Company

Kellwood Company designs, manufactures, and markets a growing collection of premier fashion brands across a broad range of consumer lifestyles including Vince, Rebecca Taylor, ADAM, Baby Phat, Phat Farm, Sag Harbor, Briggs NY, Jolt, and My Michelle as well as licensed brands XOXO and David Meister...

. XOXO is targeted towards young females, mainly teenagers. It was started by Greg Fiene in 1991, creating what is now one of the first contemporary brands especially for teens, sold at an affordable price. They have brought the younger generation with feminine, trendy, fashionable, modern apparel and accessories, including handbag

Handbag

A handbag, or purse in American English, is a handled medium-to-large bag that is often fashionably designed, typically used by women, to hold personal items such as wallet/coins, keys, cosmetics, a hairbrush, pepper spray, cigarettes, mobile phone etc....

s, sunglasses

Sunglasses

Sunglasses or sun glasses are a form of protective eyewear designed primarily to prevent bright sunlight and high-energy visible light from damaging or discomforting the eyes. They can sometimes also function as a visual aid, as variously termed spectacles or glasses exist, featuring lenses that...

, belts

Belt (clothing)

A belt is a flexible band or strap, typically made of leather or heavy cloth, and worn around the waist. A belt supports trousers or other articles of clothing.-History:...

, and jewelry.

In 1999, Fiene sold the XOXO brand to Aris Industries, Inc., and left the company in 2003. In July of the same year, Global Brand Holdings acquired XOXO and its core apparel lines were licensed to Kellwood Company.