Yaesu is an international brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 of commercial and amateur radio

Amateur radio

Amateur radio is the use of designated radio frequency spectrum for purposes of private recreation, non-commercial exchange of messages, wireless experimentation, self-training, and emergency communication...

 equipment.

It was founded as in 1959 by a Japanese

Japanese people

The are an ethnic group originating in the Japanese archipelago and are the predominant ethnic group of Japan. Worldwide, approximately 130 million people are of Japanese descent; of these, approximately 127 million are residents of Japan. People of Japanese ancestry who live in other countries...

 radio amateur Sako Hasegawa with callsign JA1MP in the Tokyo

Tokyo

, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...

 neighborhood of Yaesu

Yaesu

is a neighborhood in Chūō, Tokyo, Japan, located north of Ginza, west of Nihonbashi and Kyōbashi, and adjacent to the east side of Tokyo Station. The Yaesu exit, which faces Nihonbashi, is recent and primarily provides access to the Shinkansen platforms.-History:...

. The initial intent seemed to have been to develop and manufacture commercial and amateur radio transceivers for the Japanese market but by 1964 there were sales agreements placed in Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

 and Germany

Germany

Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

.

In Europe

Europe

Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

 the equipment was sold under the Yaesu brand and the Sommerkamp brand.