Yankee Group
Encyclopedia
Yankee Group, a Massachusetts company, sells advice and market-research
information relating to information technology
.
The installation of Emily Nagle Green (formerly head of Forrester Research
's North American practice) as CEO at Yankee Group brought about a repositioning around the idea of ubiquitous connectivity, what the company terms "Anywhere." Yankee Group believes that the emergence of a seamless, ever-present, high capacity, highly-capable network
will transform social and business interactions over the next 20 years. Seeing a line of succession from the telephone in the 1970s to the dial-up Internet
of the 1990s into the broadband and mobile world of the 21st century, Yankee Group's mission is to chart yet another sea-change in the way people connect with one another.
In November 2010, Terry Waters was named CEO replacing Nagle Green who will remain as Chairman of the Board. Terry was previously the CEO of Highline Financial, and prior to that, he was global head of marketing as well as the head of Executive Programs at Gartner
, Inc. of Stamford, Conn.
Customers can book analysts for speaking engagements.
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
information relating to information technology
Information technology
Information technology is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications...
.
History
Founded in 1970, the Yankee Group emerged as the first independent technology research and consulting firm. Launched by Howard Anderson and focused on market research surrounding major telecommunications service providers, the Yankee Group went through a re-branding in 2005 after it was acquired from Reuters by Emily Nagle Green and Alta Communications.The installation of Emily Nagle Green (formerly head of Forrester Research
Forrester Research
Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Forrester Research has five research centers in the US: Cambridge, Massachusetts; New York, New York; San Francisco, California;...
's North American practice) as CEO at Yankee Group brought about a repositioning around the idea of ubiquitous connectivity, what the company terms "Anywhere." Yankee Group believes that the emergence of a seamless, ever-present, high capacity, highly-capable network
Computer network
A computer network, often simply referred to as a network, is a collection of hardware components and computers interconnected by communication channels that allow sharing of resources and information....
will transform social and business interactions over the next 20 years. Seeing a line of succession from the telephone in the 1970s to the dial-up Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
of the 1990s into the broadband and mobile world of the 21st century, Yankee Group's mission is to chart yet another sea-change in the way people connect with one another.
In November 2010, Terry Waters was named CEO replacing Nagle Green who will remain as Chairman of the Board. Terry was previously the CEO of Highline Financial, and prior to that, he was global head of marketing as well as the head of Executive Programs at Gartner
Gartner
Gartner, Inc. is an information technology research and advisory firm headquartered in Stamford, Connecticut, United States. It was known as GartnerGroup until 2001....
, Inc. of Stamford, Conn.
Corporate Facts
- Founded: 1970 as the first technology-research and -consulting firm
- Headquarters: One Liberty Square, 7th Floor, Boston, MA 02109, USA
- Employees: More than 160 professionals located around the world
- Locations: North America, Europe, the Middle East, Africa, Latin America and the Asia-Pacific region.
- Owned by Alta CommunicationsAlta CommunicationsAlta Communications is a Boston-based private equity firm specializing in equity investments in media and telecommunications companies.Their equity funds are invested in about 100 companies with total market capitalization approximately $1.5 billion....
, a Boston-based private equity firm.
Research
Yankee Group's research products and services include:- Research, which examines current businessBusinessA business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...
issues through a combination of market-driven, fact-based research and consultation with Yankee Group analysts, enabling clients to benefit from the interpretation and application of research to their individual business requirements.
- Data:
- Market Adoption Monitors and Forecasts, which track and predict global connectivity change
- Attitude and Behavior Surveys, a continuous pulse of the connectivity trends within consumer and enterprise markets
- Consulting, custom products and services available from Yankee Group including full-service and select-service consulting
Customers can book analysts for speaking engagements.
Leadership
- Terry Waters, President and Chief Executive Officer
- Emily Nagle Green, Chairman of the Board
- Jason Shore, Chief Operating Officer
- Eliot Weinman, President, Events and Publishing Division
- Andy Morison, VP, Global Sales
- Shirley Macbeth, VP, Marketing and Product Development
- Zeus Kerravala, Senior VP and Distinguished Research Fellow
- Wally Swain, Senior VP, Emerging Markets