Company Name:	Yatego Ltd.
Enterprise form:	Ltd.
Year of incorporation:	2003
Registered Office:	St. Georgen (Germany)
Year of incorporation:	2003
Number of employees:	110
Branch:	eCommerce
Website:	www.yatego.com

Yatego is a virtual shopping mall where traders are able sell their goods. Each trader has an online shop that is also integrated in the yatego platform. After the login process customers may make their purchases throughout the platform in all shops.

Yatego was founded in Munich by Michael Ollmann in 2003. The Yatego website was launched in June 2003.

Development

When Yatego was launched it featured about 100 traders. This table shows the growth of the yatego platform.

Month/Year	Traders	Products
04/2003	about 200	about 400.000
04/2004	612	586.508
04/2005	1.226	948.639
04/2006	1.982	1,34 Mill.
04/2007	4.086	1,81 Mill.
04/2008	5.613	2,1 Mill.
04/2009	7.278	2,6 Mill.
04/2010	8.548	3,1 Mill.
04/2011	10.200	3,7 Mill.

According to Nielsen NetRatings

Nielsen Online

Nielsen Online, a service of the Nielsen Company, provides measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. Previously a majority investor in both companies, Nielsen purchased NetRatings and BuzzMetrics in the...

 the Yatego platform grew by 137% in 2006. ComScore

ComScore

comScore is a Internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior....

 listed Yatego as the fastest growing website in Germany.

Yatego was one of the winners of "Jobmotor 2008" (Job-engine) because the company created jobs during times of commercial and financial crisis. There are three company categories nominated to "Jobmotor 2008": Small companies (up to 20 employees), medium-sized companies (from 20 to 200 employees) and large companies (exceeding 200 employees). Yatego was the winner in the category of the medium-sized companies.

Navigation

Search function:

You can search on Yatego for merchandise in all categories and for keywords (optionally to defined prices). While entering a search term the Yatego System shows search proposals
of completed terms in a drop-down menu, also displaying the quantity of articles listed for the search term. A correction tool promotes an effective search in which the case the system
recognizes that a more common search term creates more results (for example by correcting the spelling)
Yatego also offers an advanced search option where the description of the article is also being scanned.

Categories:
All goods on Yatego are published in categories divided into a maximum of three levels (Main category - mid-level category - subcategory).

Further possibilities:

• Brand search – to search for a well-known product
• Topsellers – most orederd goods
• Pricehits – goods at bargain prices
• The world of themes – goods by themes
• Shop search – the list of the traders on the Yatego platform
• Branchbook - Yatego traders according to the branch they are activ in
• Coupon search - List of promotional coupons with further filters and search functions

Variation of goods:
In many cases the presentation of products on the Yatego platform also features variant selections as for example color and size . Products with variant selections can only be put directly into the shopping basket over the product site.

Buying goods on Yatego:
You have two opportunities on Yatego to buy goods: express purchase and customer account ("MyYatego"). A user account simplifies not only future purchases but also allows to
overview past purchases and bookmark products or traders as favorites.

Order process

Payment:
When Yatego receives an order, the buyer needs to pay directly to a trader or dealer. There are various forms of payment which vary from trader to trader. Possible forms of payment on the Yatego platform are:

• Iclear (payment intermediary service)
• Bank transfer
• Invoice
• Cash on delivery
• Creditcard
• Automatic debit transfer
• Moneybookers
  Moneybookers
  Moneybookers is an e-commerce business that allows payments and money transfers to be made through the Internet. It serves as an electronic alternative to traditional paper methods such as cheques and money orders. Moneybookers performs payment processing for websites, online auction sites, and...
  
  
• Immediate transfer/ Sofortüberweisung
• Cash on collection of goods

Shipping:
The trader who has received the customer's payment ships the products. There are various ways to define shipping costs varying from trader to trader, as for example:

• Flat-rate
• Shipping costs according to the weight
• Shipping costs depending on order value
• Shipping cost per item

Cooperations:

• Safety:

The Yatego platform cooperates with iClear payment intermediary service and EHI Retail Institute.

• Price search engines

The Yatego platform also provides the possibility to export the products into price search engines such as Google product search, Kelkoo and Milando.

• Payment providers: EOS Payment Solutions, Elavon Merchant Service, Wirecard, American Express, Moneybookers, Sofortüberweisung
• Environment/Waste management: Landbell
• Import of articles:

Besides editing new articles online or manually importing products from other online-shops Yatego allows to import from other online-shop systems via interface, in some cases
using the service of a third party service provider, from XT-Commerce, OSCommerce, OXID eSales, plentyMarkets, Afterbuy (via PX Webdesign) and JTL ERP.

• Export of orders. Yatego features special interfaces to third party data processing tools such as Afterbuy and AuktionMaster for an automatic transfer of product and customer information. Furthermore ordering data may be exported as a CSV-file or can be sent via POST for continued automated processing. Besides that there exists a Yatego certified order link to the inventory control system "Actindo".

• Legal texts: Yatego maintaines a partnership with legal document services Protected Shops. Yatego merchants are able to receive the legal texts for their Yategoshop automatically.

• Shipping: an existing cooperation agreement between DHL shipping services and Yatego enables connected dealers to forward orderd merchandise at lower rates. The shipping labels are thereby issued directly at the administration area.

• Participating Investors: Acton Capital Partners Gmbh

Quality management

The assignation to categories is generally automated. Yatego provides a constant manual control of the category's content. To open a new online-shop a trader must present a valid business registration.
For larger shops a quality control is obligatory.

Awards and nominations

• Job engine 2008 (by the chamber of trade commerce, the chamber of industry and commerce Freiburg and Constance and the association of industrial enterprises of the region Baden (WVIB))
• Nomination for "company of the year 2009 (Oskar Patzelt-Preis)
• Company of the month September (Association of Promotion of Business of the region Schwarzwald-Baar-Heuberg mbH)
• Runner-up at the "Lea-price of small and medium-sized businesses for social responsibility (Caritas/Department of commerce of the federal state of Baden-Württemberg)
• Awardee at the "Ausbildungsass 2009"-price (Ace of professional formation 2009)
• 5th place at the Deloitte Fast50 technology-award and nominee for Fast500 EMEA

Engagement

• For retail: Yatego maintains contact to public institutions as for example the association to promote the economy and the Chamber of Industry and Commerce. In September 2009 Yatego and Baden-Württemberg's secretary of economy Ernst Pfister discussed the common goal to promote the stationary retail industry.

• Legal aspects: in May 2007 Yatego founded an arbitration board as a reaction to the wave of admonitions in online business Also customers are able to consult the arbitration board in case of doubts and questions.

• The children's aid organization "Aktion Kindertraum": Since the foundation of Yatego, the company donates to the children's aid organization "Aktion Kindertraum". In the pre-Christmas period 2008 Yatego donated 5 Euro for every indemnity contract signed between a trader that sells on Yatego and the Landbell company .

• For fair internships and real opportunities for graduates: Yatego joined the initiative "Fair company"

In the media

• Yatego being an emergent medium-sized company and regional employer enjoys a great response of the local press.
• The radio station SWR reported about the award Job motor 2008. The radio station Radio 7 reported about the award "company of the month september".
• Yatego being an established online platform makes an appearance mainly in the internet, for example in online articles. Media feedback can also be noticed in various life-style magazines and in specialized press.
• The cooperations of Yatego have been reported regularly, for example the framework agreement between Yatego and Protected shops.
• In Oct. 2009 Yatego and IP Germany announced the entry of Yatego in TV-advertisement. In Nov. 2009 Yatego appeared as sponsor of German TV channel VOX's TV series "Wohnen nach Wunsch- Das Haus" (Living as you desire - the home). Producer of the spots is the well-known advertisement agency Jung von Matt. In 2011 Yatego intends to continue these Activities.
• On the social network Facebook Yatego is represented since 2010 with a separate page..

Further Notices

As Yatego reached the number of 10.000 connected dealers the company celebrated that achievement by initiating an E-Commerce Fair
at the St. Georgen Civic Center, to which all dealers, partners and the interested public were invited. The event was accompanied by lectures on the subjects of online trading and online retailers.