Yehuda Shinar is a graphologist, life coach, and the owner and CEO of the Shinar Institute, established in Israel in 1976. The institute's expertise is in analyzing and evaluating job candidates for managerial positions throughout the world.

In 1996, Shinar established Winning Enterprises Ltd after studying and investigating how some people seem to achieve a lot in their lives and others do not, especially in the sporting arena. Shinar and his colleagues used this information to develop a strategy for winning, focusing on their way of thinking, decision making dynamic and their one on one strategies.

In the sporting world, Shinar has worked with Sir Clive Woodward

Clive Woodward

Sir Clive Ronald Woodward OBE is an English former rugby union player and coach. He was coach of the team from 1997 to 2004, managing them to victory in the 2003 Rugby World Cup. He is currently the British Olympic Association's Director of Elite Performance.-Early life:Woodward was born in Ely...

 of the England

England

England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 rugby team, helping them to win the Rugby World Cup

Rugby World Cup

The Rugby World Cup is an international rugby union competition organised by the International Rugby Board and held every four years since 1987....

, Tony Falkner of Blackburn Rovers, helping them to win the National Academy League, and the Maccabi Tel Aviv football club to help them qualify for the UEFA Champions League

UEFA Champions League

The UEFA Champions League, known simply the Champions League and originally known as the European Champion Clubs' Cup or European Cup, is an annual international club football competition organised by the Union of European Football Associations since 1955 for the top football clubs in Europe. It...

 in 2004-2005.

Shinar is also involved in lecturing and fostering winning strategies to organizations within Israel and abroad, including the Royal Bank of Scotland

Royal Bank of Scotland

The Royal Bank of Scotland Group is a British banking and insurance holding company in which the UK Government holds an 84% stake. This stake is held and managed through UK Financial Investments Limited, whose voting rights are limited to 75% in order for the bank to retain its listing on the...

, the Scottish Institute of Sport

Scottish Institute of Sport

The Scottish Institute of Sport is the national sports development body in Scotland. It is part of sportscotland, a publicly owned company which is partly funded by the UK's National Lottery.The SIS was established in 1998...

, Capital Radio

Capital Radio

Capital London is a London based radio station which launched on 16 October 1973 and is owned by Global Radio. On 3 January 2011 it formed part of the nine station Capital radio network.- Pre-launch :...

 and Nat West.