Yogabugs
Encyclopedia
Yoga
Yoga is a physical, mental, and spiritual discipline, originating in ancient India. The goal of yoga, or of the person practicing yoga, is the attainment of a state of perfect spiritual insight and tranquility while meditating on Supersoul...
classes and is run on a franchise
Franchise
Franchise generally means a right or privilege. It may refer to:*Suffrage, the civil right to vote*Franchising, a business method that involves licensing of trademarks and methods of doing business, such as:...
model.
About
Founded in 2004 by Fenella Lindsell, YogaBugs is the UK's leading provider of yoga for children of walking age up to 12 years. YogaBugs runs classes in primary schools, nurseries, children's centres as well as private settings. YogaBugs classes follow a story style format with children going on intergalactic adventures to rescue lost astronauts and sailing the high seas to search for lost treasure. Yoga'd Up classes include a variety of postures, partner poses and fun Yoga’d Up games. Children end classes with relaxation and visualisation techniques.Founder Fenella Lindsell and Lara Goodbody appeared on the BBC Television
BBC Television
BBC Television is a service of the British Broadcasting Corporation. The corporation, which has operated in the United Kingdom under the terms of a Royal Charter since 1927, has produced television programmes from its own studios since 1932, although the start of its regular service of television...
show Dragons' Den
Dragons' Den
Dragons' Den is a series of reality television programmes featuring entrepreneurs pitching their business ideas in order to secure investment finance from a panel of venture capitalists. The show originated in Japan as "Manē no Tora"...
in 2006. They sought £200,00 of investment in exchange for a 15% equity stake in the company. They rejected an offer from Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
n multi-millionaire
Millionaire
A millionaire is an individual whose net worth or wealth is equal to or exceeds one million units of currency. It can also be a person who owns one million units of currency in a bank account or savings account...
Richard Farleigh
Richard Farleigh
Richard Farleigh is an Australian private investor. He is currently a member of the Business Review Weekly Rich 200 list, a list of the 200 wealthiest Australian individuals.- Early life :...
of £200,000 for 30% of the business. They also rejected two offers of £100,000 each in exchange for 15% of the business
Business
A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...
by Peter Jones
Peter Jones (entrepreneur)
Peter Jones, CBE is a British entrepreneur and businessman with interests in mobile phones, television, media, leisure, and property. He became a television celebrity through his appearances on the BBC Two show Dragons' Den and on his American television show American Inventor...
and Theo Paphitis
Theo Paphitis
Theodorus "Theo" Paphitis is a retail magnate and British entrepreneur of Greek Cypriot origin. He made the majority of his fortune in the retail sector, and is best known to the general public for his appearances on the BBC business programme Dragons' Den and as former chairman of Millwall...
. after the show, Peter Jones
Peter Jones
Peter Jones or Pete Jones may refer to:*Peter Jones , English actor*Peter Jones , Australian rules footballer for Carlton...
offered to buy out the company for £1.5 million.
Since appearing on Dragons' Den
Dragons' Den
Dragons' Den is a series of reality television programmes featuring entrepreneurs pitching their business ideas in order to secure investment finance from a panel of venture capitalists. The show originated in Japan as "Manē no Tora"...
Fenella Lindsell has written a book, YogaBugs: The One Bug Your Child Should Catch which is published by Virgin Books. Following a series on GMTV, she also produced a DVD, YogaBugs Vol. 1: Ocean and Jungle Yoga Stories. Fenella Lindsell is yoga consultant to the CBeebies
CBeebies
CBeebies is the brand used by the BBC for programming aimed at children 6 years and under. It is used as a themed strand in the UK on terrestrial television, as a separate free-to-air domestic British channel and used for international varients supported by advertising, subscription or both...
programme Waybaloo which is shown in more than 75 countries worldwide.
The company is structured on a franchise model with teacher training opportunities. International master franchises are available, the first of which, YogaBugs Australia, was set up in 2010.