Yokohama Rubber Company
Encyclopedia
Tire
A tire or tyre is a ring-shaped covering that fits around a wheel rim to protect it and enable better vehicle performance by providing a flexible cushion that absorbs shock while keeping the wheel in close contact with the ground...
company based in Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
. The company founded and started in 1917 in a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich. In 1969 the company expanded to the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
as Yokohama Tire Corporation. The Aspec A300 was the driving force behind its tremendous rise. Branding, especially in Japan, will often use "ADVAN" instead of Yokohama. ADVAN wheels and tires have a strong presence in the aftermarket scene worldwide.
Sponsorship
In the United States, Yokohama Tire Corporation participates in The American Le Mans Series ALMSAlms
Alms or almsgiving is a religious rite which, in general, involves giving materially to another as an act of religious virtue.It exists in a number of religions. In Philippine Regions, alms are given as charity to benefit the poor. In Buddhism, alms are given by lay people to monks and nuns to...
and Red Line Time Attack.
Yokohama is the official tire supplier of the World Touring Car Championship
World Touring Car Championship
For the video game, known as World Touring Car Championship in Japan, see TOCA World Touring CarsThe FIA World Touring Car Championship is an international Touring Car championship sanctioned by the FIA.-History:...
.
Yokohama has been the official tire supplier of the Macau Grand Prix
Macau Grand Prix
The Macau Grand Prix is a motor-racing event held annually in Macau, one of China's Special Administrative Regions. It is known for being the only street circuit racing event in which both car and motorcycle races are held...
Formula 3 Intercontinental Cup race since 1983.
Yokohama Tire sponsors the NBA teams the Boston Celtics
Boston Celtics
The Boston Celtics are a National Basketball Association team based in Boston, Massachusetts. They play in the Atlantic Division of the Eastern Conference. Founded in 1946, the team is currently owned by Boston Basketball Partners LLC. The Celtics play their home games at the TD Garden, which...
and the San Antonio Spurs
San Antonio Spurs
The San Antonio Spurs are an American professional basketball team based in San Antonio, Texas. They are part of the Southwest Division of the Western Conference in the National Basketball Association ....
.