Yomango
Encyclopedia
Yomango is a shoplifting
movement that originated in Barcelona
(Spain
) in 2002. It is billed as an anti-consumer
lifestyle.
It gained publicity when clothes were stolen from a store, put on and worn back to the store in a "fashion show". Some people claim that it is intended to be a parody of the Mango
clothing line popular in Europe. Actually Yomango consider themselves as an informal community aimed at diffusing practices of social disobedience. The kind of shoplifting promoted by Yomango may even be a tactics of direct re-appropriation
and redistribution of wealth. Yomango is connected with the European movement against labor and social instability.
Shoplifting
Shoplifting is theft of goods from a retail establishment. It is one of the most common property crimes dealt with by police and courts....
movement that originated in Barcelona
Barcelona
Barcelona is the second largest city in Spain after Madrid, and the capital of Catalonia, with a population of 1,621,537 within its administrative limits on a land area of...
(Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
) in 2002. It is billed as an anti-consumer
Anti-consumerism
Anti-consumerism refers to the socio-political movement against the equating of personal happiness with consumption and the purchase of material possessions...
lifestyle.
It gained publicity when clothes were stolen from a store, put on and worn back to the store in a "fashion show". Some people claim that it is intended to be a parody of the Mango
Mango (clothing)
Mango, stylized MANGO, is a clothing design and manufacturing company. Isak Andic is the president.Its goal is "to be present in every city" in the world...
clothing line popular in Europe. Actually Yomango consider themselves as an informal community aimed at diffusing practices of social disobedience. The kind of shoplifting promoted by Yomango may even be a tactics of direct re-appropriation
Individual reclamation
Individual reclamation is a form of direct action, characterized by the individual theft of resources from the rich by the poor...
and redistribution of wealth. Yomango is connected with the European movement against labor and social instability.