Yotam Solomon
Encyclopedia
Yotam Solomon is a Los Angeles-based, Israeli-born fashion design
er. Yotam Solomon's designs from his collection YOTAM SOLOMON have been seen on celebrities such as Nikki Reed
, Christian Serratos
, Monet Mazur
, Stacy Keibler
, Kim Kardashian
, etc.
through his teen years. A viola prodigy since he was young, Solomon moved to Los Angeles in 2003. He attended Beverly Hills High School
and graduated from Santa Susana High School
, where he received the National Orchestra Award in 2005. After Santa Susana High School, Yotam attended FIDM for Fashion Design and graduated with honors.
After graduation, Solomon acquired a pattern-making position for a men’s label. This job opportunity inspired him to start his own label, presenting his first Spring-Summer 2008 Ready to Wear and Footwear Collection during LA Fashion Week, October 2007. Since, Yotam has showcased successful collections in LA and New York fashion weeks.
As a devoted supporter of the arts, Yotam explained his thoughts about the art world from a fashion perspective. In March 2010, Yotam had an interview with KiptonArt where he talked about how whatever artists are doing affects designers and whatever designers are doing affects artists, as designers and artists draw inspiration from one another.
is geared toward eco friendly
Avant Garde living that supports nature, among different charity organizations. Designing Ready to Wear, footwear, and accessories from natural elements sustaining healthy living and comfort ability combined with high fashion
. The main priorities of the brand are to inspire and empower—its motto is: ‘Slip into the extraordinary’. British Vogue also said: "Although not simple nor classic, Solomon's first real design collection reminds audiences that showmanship and high-fashion are in fact still intact in California."
The collection is available at different retailers and the groundbreaking Shopflick.com among other retailers and e-commerce's the Yotam Solomon Ready to Wear, Footwear, and accessories Collections for Women and Men, while offering its designer label and contemporary secondary line.
It was announced by Women's Wear Daily
that Yotam Solomon will be launching a second line, titled YOTAM SOLOMON II. According to WWD, the line will be a diffusion line that will target a commercial audience, offering lower prices. YOTAM SOLOMON II is to be released in the fall of 2010.
YOTAM SOLOMON II Footwear (contemporary label) plays with the same ideas behind Solomon’s core offering—highly stylized silhouettes on everything from flats and sky-high heels to wedges and boots—but it will be toned down for a more commercial audience. While the designer’s namesake line is priced between $400 and $1,000, YOTAM SOLOMON II Footwear is expected to retail for $150 to $300. Targeted retailers include specialty boutiques already carrying the core collection, including Church Boutique in Los Angeles and Debut in New York.
for the premiere of Dancing With the Stars
. She wore Yotam's "Lila" dress and stylist Niki Shadrow said: " Natalie looked chic and glamorous in it." Along with other TV and actor-related projects that include LA mag editorial of "All of My Children." Yotam Solomon's designs from his label, YOTAM SOLOMON, have also been featured in a challenge of America's Next Top Model Cycle 13, quoted in the premiere of America's Next Top Model by Jay Manuel
"You are all wearing designs by YOTAM SOLOMON who is the youngest designer to show in L.A. fashion week; and just like him, one of you is going to make fashion history as one of America's next top petite model."
Yotam has been featured in many magazines including LA Magazine, Bello Magazine, Cliche Magazine, etc. VOGUE wrote an article on Yotam's collection in 2008, stating "Even more impressive, Solomon's knack for the avant-garde and a wise-beyond-his years understanding for colour combine that which designers twice his age often lack." As part of his different showcases L.A. Magazine wrote an article on Yotam's Spring-Summer 2010 Collection that has taken place in L.A.'s landmark Chateau Marmont.
During the first night of NY Fashion's Night Out 2009, Yotam Solomon was selected for a presentation hosted by Tribeca. Design Within Reach collaborated with Yotam and Preston Lee, from Bravo's Top Design
to celebrate "fashion and interior design".
Also in 2009, Yotam was named "L.A.'s Top Young Designer" by AOL
's, Stylelist.
Yotam Solomon presented his Fall 2010 collection at a private event in the Hollywood Hills on March 2010. Celebrities that attended Yotam Solomon's exclusive Fall-Winter 2010 presentation, titled Native American Collection, included: Karina Smirnoff
(Dancing with the Stars), Celebrities Nikki Reed
(Twilight: Saga), Tamala Jones
(ABC’s Castle), Izabella Miko
(Clash of the Titans), Monet Mazur
(NCIS: Los Angeles), Kylie Bisutti
(Victoria’s Secret Angel) and James Kyson Lee (Heroes).
On May 2010 Yotam became a spokesperson for LG
. LG teamed up with celebrities Victoria Beckham
and Eva Longoria
, who represented two different phones. Yotam was selected by Victoria Beckham to create a capsule collection inspired by the LG Lotus Elite. Yotam was featured in a commercial with Victoria Beckham, which played on MTV
. At the end of the campaign, LG held the "LG Fashion Touch event", hosted by Victoria Beckham and Eva Longoria at Soho House in West Hollywood. Those in attendance included Victoria Beckham
, Eva Longoria
, Jessica Simpson
, Ashlee Simpson
, Vanessa Hudgens, Rachel Zoe
, Anna Kendrick
, January Jones
, Gabrielle Union
, Rashida Jones
, Rosario Dawson
, Kim Kardashian
, Khloe Kardashian
, etc.
On September 2010 Yotam created the first and only collection inspired by the BP Oil Spill, which took place in the Gulf of Mexico
, in order to raise awareness and funds. Receiving accolades from the media and fashion industry, Yotam was said to be "cleaning it up" by Refinery29 'Clean Up with Yotam Solomon's New "Oil Spill" Collection' along with other features such as Style.com
and CocoPerez by Perez Hilton
among other international media.
Along with his work to better the environment and improve sustainable ethics, Yotam was approached by Dasani
(Coca-Cola
) to collaborate and create a collection inspired by the Dasani
plant based bottle, which reduces the amount of petroleum used and is revolutionizing the bottle industry. To celebrate this break-through, Yotam created a collection of handmade dresses made out of live plants and florals that was presented by Glee
's Matthew Morrison
on Earth Day
2011. The designs were unveiled during a live fashion show at The Grove
in Los Angeles
, CA. The plant based collection received international media coverage, naming Yotam Solomon 'Super-Star designer' by E! Entertainment.
Fashion design
Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories....
er. Yotam Solomon's designs from his collection YOTAM SOLOMON have been seen on celebrities such as Nikki Reed
Nikki Reed
Nicole Houston "Nikki" Reed is an American film and television actress, and screenwriter. She became known in 2003, after the release of the film Thirteen, for which she co-wrote the screenplay. Reed has since appeared in several films, including Lords of Dogtown and Mini's First Time...
, Christian Serratos
Christian Serratos
Christian Marie Serratos is an American actress. She is best known for portraying Angela Weber in Twilight, New Moon and Eclipse, which are based on the Twilight novels by Stephenie Meyer.-Early life:...
, Monet Mazur
Monet Mazur
Monet Happy Mazur is an American actress, model and musician.-Personal life:Mazur was born in Los Angeles, California, the daughter of Ruby Mazur, an illustrator who has worked in the record industry and at one time was the manager of Billy Joel. Mazur has four siblings: Nicholas, Cézanne, Matisse...
, Stacy Keibler
Stacy Keibler
Stacy Keibler is an American actress, model, and former professional wrestler and valet, best known for her work with World Championship Wrestling and World Wrestling Entertainment ....
, Kim Kardashian
Kim Kardashian
Kimberly Noel "Kim" Kardashian is an American socialite, television personality, model, actress and businesswoman. She is known for the E! reality series that she shares with her family—Keeping Up with the Kardashians, and its spin-offs including Kourtney and Kim Take New York...
, etc.
Personal life
Solomon's grandparents migrated from Austria and Hungary to Israel after the Holocaust. A son of Israeli-born parents, Yotam grew up in Israel and attended art schoolArt school
Art school is a general term for any educational institution with a primary focus on the visual arts, especially illustration, painting, photography, sculpture, and graphic design. The term applies to institutions with elementary, secondary, post-secondary or undergraduate, or graduate or...
through his teen years. A viola prodigy since he was young, Solomon moved to Los Angeles in 2003. He attended Beverly Hills High School
Beverly Hills High School
Beverly Hills High School is the only major public high school in Beverly Hills, California. Beverly is part of the Beverly Hills Unified School District and located on on the west side of Beverly Hills, at the...
and graduated from Santa Susana High School
Santa Susana High School
Santa Susana High School is one of four high schools located in Simi Valley, California. Built in 1970 the school campus was originally designed as a junior high campus formerly known as Sequoia Junior High School...
, where he received the National Orchestra Award in 2005. After Santa Susana High School, Yotam attended FIDM for Fashion Design and graduated with honors.
After graduation, Solomon acquired a pattern-making position for a men’s label. This job opportunity inspired him to start his own label, presenting his first Spring-Summer 2008 Ready to Wear and Footwear Collection during LA Fashion Week, October 2007. Since, Yotam has showcased successful collections in LA and New York fashion weeks.
As a devoted supporter of the arts, Yotam explained his thoughts about the art world from a fashion perspective. In March 2010, Yotam had an interview with KiptonArt where he talked about how whatever artists are doing affects designers and whatever designers are doing affects artists, as designers and artists draw inspiration from one another.
Company
YOTAM SOLOMON was founded by Yotam Solomon and is the eponymous label he created in July 2007. YOTAM SOLOMON Luxury BrandLuxury good
Luxury goods are products and services that are not considered essential and associated with affluence.The concept of luxury has been present in various forms since the beginning of civilization. Its role was just as important in ancient western and eastern empires as it is in modern societies...
is geared toward eco friendly
Ecology
Ecology is the scientific study of the relations that living organisms have with respect to each other and their natural environment. Variables of interest to ecologists include the composition, distribution, amount , number, and changing states of organisms within and among ecosystems...
Avant Garde living that supports nature, among different charity organizations. Designing Ready to Wear, footwear, and accessories from natural elements sustaining healthy living and comfort ability combined with high fashion
Haute couture
Haute couture refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses,...
. The main priorities of the brand are to inspire and empower—its motto is: ‘Slip into the extraordinary’. British Vogue also said: "Although not simple nor classic, Solomon's first real design collection reminds audiences that showmanship and high-fashion are in fact still intact in California."
The collection is available at different retailers and the groundbreaking Shopflick.com among other retailers and e-commerce's the Yotam Solomon Ready to Wear, Footwear, and accessories Collections for Women and Men, while offering its designer label and contemporary secondary line.
It was announced by Women's Wear Daily
Women's Wear Daily
Women's Wear Daily is a fashion-industry trade journal sometimes called "the bible of fashion." WWD delivers information and intelligence on changing trends and breaking news in the fashion, beauty and retail industries with a readership composed largely of retailers, designers, manufacturers,...
that Yotam Solomon will be launching a second line, titled YOTAM SOLOMON II. According to WWD, the line will be a diffusion line that will target a commercial audience, offering lower prices. YOTAM SOLOMON II is to be released in the fall of 2010.
YOTAM SOLOMON II Footwear (contemporary label) plays with the same ideas behind Solomon’s core offering—highly stylized silhouettes on everything from flats and sky-high heels to wedges and boots—but it will be toned down for a more commercial audience. While the designer’s namesake line is priced between $400 and $1,000, YOTAM SOLOMON II Footwear is expected to retail for $150 to $300. Targeted retailers include specialty boutiques already carrying the core collection, including Church Boutique in Los Angeles and Debut in New York.
Career Life
Being raised in Hollywood and supporting the TV industry, Yotam has dressed Olympic swimmer Natalie CoughlinNatalie Coughlin
Natalie Anne Coughlin is an American swimmer and eleven-time Olympic medallist.At the 2008 Summer Olympics, Coughlin became the first American female athlete in modern Olympic history to win six medals in one Olympics and the first woman ever to win a 100 m backstroke gold in two consecutive...
for the premiere of Dancing With the Stars
Dancing with the Stars
Dancing with the Stars is the name of several international television series based on the format of the British TV series Strictly Come Dancing, which is distributed by BBC Worldwide – the commercial arm of the BBC. Currently the format has been licensed to over 35 countries...
. She wore Yotam's "Lila" dress and stylist Niki Shadrow said: " Natalie looked chic and glamorous in it." Along with other TV and actor-related projects that include LA mag editorial of "All of My Children." Yotam Solomon's designs from his label, YOTAM SOLOMON, have also been featured in a challenge of America's Next Top Model Cycle 13, quoted in the premiere of America's Next Top Model by Jay Manuel
Jay Manuel
Jay Manuel is a Canadian make-up artist, fashion photographer, and model. He is most recognizable as the director of photo shoots on the popular reality television show America's Next Top Model...
"You are all wearing designs by YOTAM SOLOMON who is the youngest designer to show in L.A. fashion week; and just like him, one of you is going to make fashion history as one of America's next top petite model."
Yotam has been featured in many magazines including LA Magazine, Bello Magazine, Cliche Magazine, etc. VOGUE wrote an article on Yotam's collection in 2008, stating "Even more impressive, Solomon's knack for the avant-garde and a wise-beyond-his years understanding for colour combine that which designers twice his age often lack." As part of his different showcases L.A. Magazine wrote an article on Yotam's Spring-Summer 2010 Collection that has taken place in L.A.'s landmark Chateau Marmont.
During the first night of NY Fashion's Night Out 2009, Yotam Solomon was selected for a presentation hosted by Tribeca. Design Within Reach collaborated with Yotam and Preston Lee, from Bravo's Top Design
Top Design
Top Design is an American reality television series. Interior designers compete to win cash and receive a spot in New York's Designer showcases....
to celebrate "fashion and interior design".
Also in 2009, Yotam was named "L.A.'s Top Young Designer" by AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
's, Stylelist.
Yotam Solomon presented his Fall 2010 collection at a private event in the Hollywood Hills on March 2010. Celebrities that attended Yotam Solomon's exclusive Fall-Winter 2010 presentation, titled Native American Collection, included: Karina Smirnoff
Karina Smirnoff
Karina Smirnoff is a Ukrainian professional ballroom dancer. She is best known for her appearances on Dancing with the Stars, where she held a runner-up title, a semi-final title, and several quarter-final titles...
(Dancing with the Stars), Celebrities Nikki Reed
Nikki Reed
Nicole Houston "Nikki" Reed is an American film and television actress, and screenwriter. She became known in 2003, after the release of the film Thirteen, for which she co-wrote the screenplay. Reed has since appeared in several films, including Lords of Dogtown and Mini's First Time...
(Twilight: Saga), Tamala Jones
Tamala Jones
Tamala R. Jones is an American actress. She is best known for her roles in the movies Booty Call, The Wood, Kingdom Come, The Brothers, and Two Can Play That Game...
(ABC’s Castle), Izabella Miko
Izabella Miko
Izabella Anna Mikołajczak , better known as Izabella Miko, is a Polish-born actress, dancer, and environmentalist.-Life and career:...
(Clash of the Titans), Monet Mazur
Monet Mazur
Monet Happy Mazur is an American actress, model and musician.-Personal life:Mazur was born in Los Angeles, California, the daughter of Ruby Mazur, an illustrator who has worked in the record industry and at one time was the manager of Billy Joel. Mazur has four siblings: Nicholas, Cézanne, Matisse...
(NCIS: Los Angeles), Kylie Bisutti
Kylie Bisutti
Kylie Bisutti is an American model who won the 2009 "Victoria's Secret Model Search" competition, broadcast online through CBS and concluded during the December 1st airing of that year's Fashion Show...
(Victoria’s Secret Angel) and James Kyson Lee (Heroes).
On May 2010 Yotam became a spokesperson for LG
LG
LG may refer to:*LG Corp., a South Korean electronics and petrochemicals conglomerate*LG Electronics, an affiliate of the South Korean LG Group which produces electronic products* Lawrence Graham, a London headquartered firm of business lawyers...
. LG teamed up with celebrities Victoria Beckham
Victoria Beckham
Victoria Caroline Beckham is an English singer-songwriter, dancer, model, actress, fashion designer and businesswoman. In the late 1990s, Beckham rose to fame with the all-female pop group Spice Girls and was dubbed Posh Spice by the July 1996 issue of the British pop music magazine Top of the Pops...
and Eva Longoria
Eva Longoria
Eva Jacqueline Longoria is an American actress, best known for portraying Gabrielle Solis on the ABC television series Desperate Housewives...
, who represented two different phones. Yotam was selected by Victoria Beckham to create a capsule collection inspired by the LG Lotus Elite. Yotam was featured in a commercial with Victoria Beckham, which played on MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
. At the end of the campaign, LG held the "LG Fashion Touch event", hosted by Victoria Beckham and Eva Longoria at Soho House in West Hollywood. Those in attendance included Victoria Beckham
Victoria Beckham
Victoria Caroline Beckham is an English singer-songwriter, dancer, model, actress, fashion designer and businesswoman. In the late 1990s, Beckham rose to fame with the all-female pop group Spice Girls and was dubbed Posh Spice by the July 1996 issue of the British pop music magazine Top of the Pops...
, Eva Longoria
Eva Longoria
Eva Jacqueline Longoria is an American actress, best known for portraying Gabrielle Solis on the ABC television series Desperate Housewives...
, Jessica Simpson
Jessica Simpson
Jessica Ann Simpson is an American recording artist, actress, television personality, and fashion designer whose rise to fame began in 1999. Since that time, Simpson has achieved many recording milestones, starred in several television shows, movies, and commercials, launched a line of hair and...
, Ashlee Simpson
Ashlee Simpson
Ashlee Nicole Simpson is an American singer and actress. In 2004, she rose to prominence with the success of her number-one debut album Autobiography and the reality series, The Ashlee Simpson Show. In October 2005, following a North American concert tour and a film appearance, Simpson released...
, Vanessa Hudgens, Rachel Zoe
Rachel Zoe
Rachel Zoe Rosenzweig , also known as Rachel Zoe, is an American fashion stylist best known for working with celebrities, fashion houses, beauty firms, advertising agencies, and magazine editors. In 2008, the first season of her Bravo reality television series The Rachel Zoe Project debuted...
, Anna Kendrick
Anna Kendrick
Anna Kendrick is an American film and stage actress best known for the role of Natalie Keener in the 2009 film Up in the Air. Her other work includes the films Camp , Rocket Science , Scott Pilgrim vs. the World , 50/50 , and the Broadway musical High Society...
, January Jones
January Jones
January Kristen Jones is an American actress. She is best known for playing Betty Draper on Mad Men.-Early life:...
, Gabrielle Union
Gabrielle Union
Gabrielle Monique Union is an American actress and former model. Among her notable roles is as the cheerleader opposite Kirsten Dunst in the film Bring it On. Union starred opposite Will Smith and Martin Lawrence in the blockbuster film Bad Boys II and played a medical doctor in the CBS drama...
, Rashida Jones
Rashida Jones
Rashida Leah Jones is an American film and television actress, comic book author, screenwriter and occasional singer. She played Louisa Fenn on Boston Public and Karen Filippelli on The Office as well as roles in the films I Love You, Man and The Social Network...
, Rosario Dawson
Rosario Dawson
Rosario Isabel Dawson is an American actress, singer, and writer. She has appeared in films such as Kids, Men in Black II, 25th Hour, Sin City, Clerks II, Rent, Death Proof, The Rundown, Eagle Eye, Alexander, Seven Pounds, Percy Jackson and the Olympians: The Lightning Thief and Unstoppable.-Early...
, Kim Kardashian
Kim Kardashian
Kimberly Noel "Kim" Kardashian is an American socialite, television personality, model, actress and businesswoman. She is known for the E! reality series that she shares with her family—Keeping Up with the Kardashians, and its spin-offs including Kourtney and Kim Take New York...
, Khloe Kardashian
Khloe Kardashian
Khloé Kardashian Odom is an American businesswoman, television personality, radio host, socialite, and model...
, etc.
On September 2010 Yotam created the first and only collection inspired by the BP Oil Spill, which took place in the Gulf of Mexico
Gulf of Mexico
The Gulf of Mexico is a partially landlocked ocean basin largely surrounded by the North American continent and the island of Cuba. It is bounded on the northeast, north and northwest by the Gulf Coast of the United States, on the southwest and south by Mexico, and on the southeast by Cuba. In...
, in order to raise awareness and funds. Receiving accolades from the media and fashion industry, Yotam was said to be "cleaning it up" by Refinery29 'Clean Up with Yotam Solomon's New "Oil Spill" Collection' along with other features such as Style.com
Style.com
Style.com is a fashion website. It was formerly the online site for the fashion magazine Vogue and [W] W magazine featuring online versions of some of the magazine's content as well as internet-exclusive material such as event photographs and style-related articles, before Vogue developed its own...
and CocoPerez by Perez Hilton
Perez Hilton
Mario Armando Lavandeira, Jr. , better known as Perez Hilton , is an American blogger and television personality. His blog, Perezhilton.com , is known for posts covering gossip items about celebrities...
among other international media.
Along with his work to better the environment and improve sustainable ethics, Yotam was approached by Dasani
Dasani
Dasani is a brand of bottled water from the Coca-Cola company, launched in 1999, after the success of Aquafina . It is one of many brands of Coca-Cola bottled water sold around the world....
(Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
) to collaborate and create a collection inspired by the Dasani
Dasani
Dasani is a brand of bottled water from the Coca-Cola company, launched in 1999, after the success of Aquafina . It is one of many brands of Coca-Cola bottled water sold around the world....
plant based bottle, which reduces the amount of petroleum used and is revolutionizing the bottle industry. To celebrate this break-through, Yotam created a collection of handmade dresses made out of live plants and florals that was presented by Glee
Glee (TV series)
Glee is an American musical comedy-drama television series that airs on Fox in the United States, and on GlobalTV in Canada. It focuses on the high school glee club New Directions competing on the show choir competition circuit, while its members deal with relationships, sexuality and social issues...
's Matthew Morrison
Matthew Morrison
Matthew James "Matt" Morrison is an American actor, director, musician, and singer-songwriter. He is best known for starring in multiple Broadway and Off-Broadway productions, including his portrayal of Link Larkin in Hairspray on Broadway, and most notably for his Emmy and Golden Globe nominated...
on Earth Day
Earth Day
Earth Day is a day that is intended to inspire awareness and appreciation for the Earth's natural environment. The name and concept of Earth Day was allegedly pioneered by John McConnell in 1969 at a UNESCO Conference in San Francisco. The first Proclamation of Earth Day was by San Francisco, the...
2011. The designs were unveiled during a live fashion show at The Grove
The Grove
The Grove may refer to:Canada* Lakefield College School , a boarding schoolUnited Kingdom* The Emirates Stadium, sometimes called "The Grove" in reference to its pre-sponsorship name, "Ashburton Grove"...
in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
, CA. The plant based collection received international media coverage, naming Yotam Solomon 'Super-Star designer' by E! Entertainment.