You Better Not Waste My Time
Encyclopedia
"You Better Not Waste My Time" also known as "Better Not Waste My Time" is the debut single by English MOBO
Mobo
Mobo can refer to:*Shorthand for the motherboard in computers and other electronic equipment*Shorthand for a mobile [network] operator or MNO *Shorthand for a mobile bohemian, a person who embraces mobile technology...

-award winning hip-hop group N-Dubz
N-Dubz
N-Dubz are a British hip hop group from Camden Town, London. The group consists of members Dappy, Tulisa Contostavlos and Fazer.N-Dubz were previously signed to Polydor Records before joining All Around the World Records...

. It was released on 19 August 2006 as a digital download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

 only single, whilst the group was still self-funded. It was then later re-released on 22 October 2007, this time with a physical release and under the group's new record label at the time - Polydor Records
Polydor Records
Polydor is a record label owned by Universal Music Group, headquartered in the United Kingdom.-Beginnings:Polydor was originally an independent branch of the Deutsche Grammophon Gesellschaft. Its name was first used as an export label in 1924, the British and German branches of the Gramophone...

. The single was later featured on N-Dubz's Platinum-selling debut album Uncle B
Uncle B
Uncle B is the debut album released by N-Dubz. It was released on 17 November 2008. The album is dedicated to former N-Dubz manager and father of Dappy, Byron Contostavlos, who died shortly before the band were signed to their second record label All Around the World. It entered the official UK...

which was released in November 2008.

Background

"You Better Not Waste My Time" is a mid-paced track which features an upbeat rhythm consisting of lightly placed keys, horns and strong bass. It is both written and produced by the group and Jack Freegard. The song features vocals and rapping by all three of N-Dubz's members: Dappy
Dappy
Costadinos Contostavlos better known by his stage name Dappy, is a British singer-songwriter, rapper, actor of Greek descent. He is best known for being the lead singer of the Camden-based Grime/hip hop/R&B trio N-Dubz, with his cousin Tulisa and their friend Fazer...

, Tulisa
Tulisa Contostavlos
Tula Paulinea "Tulisa" Contostavlos is an English singer-songwriter and actress of Greek and Irish descent. She is best known for being a member of the Camden-based hip hop group N-Dubz, with her cousin Dappy and their friend Fazer...

 and Fazer
Richard Rawson
Richard Rawson , better known by his stage name Fazer, is a British rapper, producer, DJ and actor. He is popularly known as a member of hip hop trio N-Dubz.-Early life:...

. The song's intro and chorus are rapped by Dappy and Tulisa is involved in the backing vocals and reply verse of the song. The song then ends off with a verse rapped by Fazer. The general theme of the song is about growing up, the difficulties of it and how to use it to make you stronger. The lyrics involve stereotyping and the discriminating of "untalented" scholars or kids who never completed their school career. Examples of this include Dappy's verse "Just because I neva went to school don't mean I can't be perfect". Tulisa's reply verse involves the difficulty that girls face during their school years and how jealousy more often than not results in conflict in competitive situations at school with lyrics such as "So much hate, lies an deceit" describing the extent of the conflict of these situations between girls at school. The second half of the song is aimed inspiring the song's listener, from the personal experience of the group, to not take notice of the difficulties of life but rather to rise above it despite what people say. An example of this is found in the line "I love my Nike Air, but now movin onto Gucci
Gucci
The House of Gucci, better known simply as Gucci , is an Italian fashion and leather goods label, part of the Gucci Group, which is owned by French company PPR...

 and Prada
Prada
Prada S.p.A. is an Italian fashion label specializing in luxury goods for men and women , founded by Mario Prada.-Foundations:...

". The single was released and re-released before making the group's debut album, "Uncle B
Uncle B
Uncle B is the debut album released by N-Dubz. It was released on 17 November 2008. The album is dedicated to former N-Dubz manager and father of Dappy, Byron Contostavlos, who died shortly before the band were signed to their second record label All Around the World. It entered the official UK...

" and therefore didn't have an effect on the album's sales which were first boosted by the group's later single "Ouch
Ouch (song)
"Ouch" is a song performed, written and produced the by English hip hop group N-Dubz. It was released as the group's fourth overall single, first single with the record label All Around The World and the first official single for their debut Platinum-selling album, Uncle B.-Background:The single...

" in 2008. The re-release of the song featured a significantly shorter version of the original; the re-release version being 03:30 long and the original 05:10. Tulisa's view on the re-release of the song:
I think re-releasing "Better Not Waste My Time" was a mistake Polydor made because they weren't aiming at our main fanbase, they were reaching out for a new fanbase. It did gain us new fans, but at the same time, we missed out on how many thousands of fans we already had, because we didn't bring out a fresh track.
"You Better Not Waste My Time" is featured as the second track on N-Dubz's setlist for their Uncle B Tour
Uncle B Tour
The Uncle B Tour was N-Dubz's first tour as a signed band. The tour was in support of their debut album, Uncle B.-Set list:* N-Dubz Backstage * I Swear* You Better Not Waste My Time* Feva Las Vegas** Costume Change...

.

Critical reception

Inthenews.co.uk: "You Better Not Waste My Time reflects N-Dubz's excellent credentials; a hook-driven gem with a conscious edge" Citylife.co.uk: also positively backed the song saying: "You Better Not Waste My Time has a sense of urgency about it and gets right in your head within seconds. What lifts this track though is the combination of rap with superb vocals", overall describing the song as a "slickly produced track with a central hook to die for".

Music video

N-Dubz created two music videos for "You Better Not Waste My Time". The first and original video was self-funded by the group by themselves but as part of the single's re-release promotion under Polydor Records a new video was remade, making it the second and official music video for the track. The first was uploaded onto YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 on 15 March 2007; as of 12 June 2009 this video has been viewed 1,355,108 times. The second was uploaded onto YouTube on 22 September 2007, also on 12 June 2009; this video has so far been viewed 1,456,804 times. The first video is 5:18 long; the second video is considerably shorter at 3:40 long. The first video features Dappy in a series of comic costumes and all three members performing in a pool. The explicit version of the song is used in this version of the video. The second video starts off with a dancer dancing in the dark, then Dappy lighting a match. He then throws it away and you see that all members of N-Dubz are sitting on the floor. Dappy gets up and walks off, stage lights turn off and shows that some dancers are performing. It then goes pitch black and all you can see is Dappy. It then shows a person screaming on stage, then a ninja jumps down, then Dappy sits on a chair and gets touched up. Then it shows all three members of N-Dubz dancing together, then it goes pitch black and all you can see is Tulisa, then the stage lights turn on and you can see the performance on stage. Then it goes close to Tulisa who is sitting down, then she walks off, she joins the rest of N-Dubz, then it goes pitch black. Tulisa and Dappy walk off and you can only see Fazer, he then walks off. The stage lights come on and you can see the performance again, but then it goes dark. Then it shows Dappy with a teddy bear. Then it shows N-Dubz performing together, then it ends with them performing and the dancers dancing around them. Despite the single's limited commercial release in 2006, the music video spent seven weeks at #1 on the UK's Channel U
Channel U
Channel U may refer to these television channels:*MediaCorp TV Channel U, a Chinese-language channel in Singapore*SPH MediaWorks Channel U, a predecessor of the above channel until 2005...

.

Tracklisting

  • 2006 Digital Download
  1. "You Better Not Waste My Time" - 5:10

  • 2007 Digital Download / CD Single
  1. "You Better Not Waste My Time" (2007 Edit) - 3:40
  2. "You Better Not Waste My Time" (Naughty Boy Remix) - 3:24

Chart Information

"You Better Not Waste My Time" first entered the UK Singles Chart in 2006, at #141. During the re-release of the single in 2007, "You Better Not Waste My Time" re-entered the singles chart at #96 on 27 October 2007 - making it the group's third Top 100 hit, following previous singles "Feva Las Vegas" and "I Swear". The following week, the song climbed 70 places to #26, where it peaked and provided N-Dubz with their first of five top 30 hits on the UK Singles Chart so far. The other four hit singles being, "Ouch", "Papa Can You Hear Me?", "Strong Again" and "Number 1". The single spent its last week on the UK Singles Chart on 24 November 2007 at #87. Accumilatively spending a total of five weeks in the top 100 and three weeks in the top 75 of the chart.
>
Chart (2007) Peak
position
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