You Can't Ignore
Encyclopedia
You Can't Ignore is the fourth album by The Dogg
that was released on 5 October 2007 by Mshasho
and KOOL Productions. The album was to be titled Mshasho: You Can't Ignore and was later changed prior to its release date. The album features the first collaboration between The Dogg
and his music mentor Elvo. It also features the first collaboration between The Dogg and Qonja
. This album is more mature and very different from his previous albums. It features a dark tone similar to his first release, Shimaliw' Osatana
. The entire album is self-produced with DJ Kboz co-producing two songs. As of 2008, the album is the highest and fastest selling kwaito album in Namibia.
most highly anticipated kwaito albums of 2007, primarily due to the ongoing rival between The Dogg
and Gazza
. Gazza created a bigger buzz in 2006, raging from winning the Artist of the Year Award at the Sanlam-NBC Music Awards and touring half of Africa
, and in 2007 became the first Namibian artist to release a double album
. This was a big step for music in Namibia and many thought Gazza has outshine The Dogg's fame. This album is therefore well known for bringing The Dogg back to his fame. This also proves some hiden lyrical
and rhyming skills from The Dogg. During this album The Dogg
can be compared to American
rapper Nas
when he did Stillmatic
, an album which many claim resurrected Nas' career after being mocked by Jay-Z
. The album has brought The Dogg back to his Kwaito Master status that he sold out on his previous release, Introducing TeeDee
.
. The song won two awards (best single and song of the year) at the 2007 Sanlam-NBC Music Awards. It also won the most respected African kwaito award, "best kwaito video" at the 2008 Channel-O Spirit of Africa Music Video Awards
. The song was also again nominated for African Artist of the Year by Nigeria's Hip-Hop World Awards The second single "Get Sum More" is a duet with Qonja of Lowkey Records, it is a club hit song containing house
and rock
elements with brilliant rhyming from the two artist. On "Ondahala Okushiva" (meaning "I wanna know" in Oshiwambo), Dogg and Tre reminisce their days before they were in the music industry and how things have changed for them. "He He He" is an aggressive song in which Dogg questions his critics and outrage Gazza. Other high profile and charting songs on the album are "My Girl", "Good Time", "Another 1", "Komusha Shomtu" and the hip hop
sound "Hands Up" which is believed to be a diss to local rapper Jericho.
The Dogg
Martin Morocky , known by his stage name as The Dogg is a Namibian multi-award winning musician, producer and actor. He's one of the most outstanding artists in Namibia and is considered one of the pioneers of Namibia's kwaito genre. His debut album Shimaliw' Osatana, released in 2004, was...
that was released on 5 October 2007 by Mshasho
Mshasho Productions
Mshasho Productions, also referred to as, Mshasho Music Productions, and, Mshasho Records is an Namibian record label founded by Namibian musician and producer, Martin "The Dogg" Morocky in 2003. The company is a subsidiary of The Dogg's company Mshasho closed cooperation...
and KOOL Productions. The album was to be titled Mshasho: You Can't Ignore and was later changed prior to its release date. The album features the first collaboration between The Dogg
The Dogg
Martin Morocky , known by his stage name as The Dogg is a Namibian multi-award winning musician, producer and actor. He's one of the most outstanding artists in Namibia and is considered one of the pioneers of Namibia's kwaito genre. His debut album Shimaliw' Osatana, released in 2004, was...
and his music mentor Elvo. It also features the first collaboration between The Dogg and Qonja
Qonja
Tukonjela Haiyambo Ngodji , better know by his stage name as Qonja is a Namibian kwaito star and rapper. He rose to fame following his hit songs 54321 and Koek n Jam which he recorded with his friend Mappz. His work has been admired and praised by Namibia's top kwaito artists such as The Dogg,...
. This album is more mature and very different from his previous albums. It features a dark tone similar to his first release, Shimaliw' Osatana
Shimaliw' Osatana
Shimaliw' Osatana is the debut album by Namibian kwaito master The Dogg, released in February 2004 through RC-Ghetto Records. Shimaliw' Osatana was the first full length kwaito album released in Namibia. The album was immediately hailed as a masterpiece by several critics, and is today one of the...
. The entire album is self-produced with DJ Kboz co-producing two songs. As of 2008, the album is the highest and fastest selling kwaito album in Namibia.
Overview
You Can't Ignore is one of Namibia'sNamibia
Namibia, officially the Republic of Namibia , is a country in southern Africa whose western border is the Atlantic Ocean. It shares land borders with Angola and Zambia to the north, Botswana to the east and South Africa to the south and east. It gained independence from South Africa on 21 March...
most highly anticipated kwaito albums of 2007, primarily due to the ongoing rival between The Dogg
The Dogg
Martin Morocky , known by his stage name as The Dogg is a Namibian multi-award winning musician, producer and actor. He's one of the most outstanding artists in Namibia and is considered one of the pioneers of Namibia's kwaito genre. His debut album Shimaliw' Osatana, released in 2004, was...
and Gazza
Gazza (artist)
Lazaruz Karandu Shiimi known by his stage name as Gazza, is a Namibian kwaito musician from Oshakati. As a soccer lover, he nicknamed himself Gazza after famous English soccer player Paul Gascoigne. He is one of the most commercially successful recording artists in Namibia...
. Gazza created a bigger buzz in 2006, raging from winning the Artist of the Year Award at the Sanlam-NBC Music Awards and touring half of Africa
Africa
Africa is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...
, and in 2007 became the first Namibian artist to release a double album
Double album
A double album is an audio album which spans two units of the primary medium in which it is sold, typically records and compact discs....
. This was a big step for music in Namibia and many thought Gazza has outshine The Dogg's fame. This album is therefore well known for bringing The Dogg back to his fame. This also proves some hiden lyrical
Lyrical
The term lyrical may mean:*Lyrics, or words in songs*Lyrical dance, a style of dancing*Emotional, expressing strong feelings*Lyric poetry, poetry that expresses a subjective, personal point of view...
and rhyming skills from The Dogg. During this album The Dogg
The Dogg
Martin Morocky , known by his stage name as The Dogg is a Namibian multi-award winning musician, producer and actor. He's one of the most outstanding artists in Namibia and is considered one of the pioneers of Namibia's kwaito genre. His debut album Shimaliw' Osatana, released in 2004, was...
can be compared to American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
rapper Nas
Nas
Nasir bin Olu Dara Jones, who performs under the name Nas , formerly Nasty Nas, is an American rapper and actor. He is regarded as one of the most important figures in hip hop and one of the most skilled and influential rappers of all-time...
when he did Stillmatic
Stillmatic
Stillmatic received generally positive reviews from most music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 69, based on 12 reviews, which indicates "generally favorable reviews"...
, an album which many claim resurrected Nas' career after being mocked by Jay-Z
Jay-Z
Shawn Corey Carter , better known by his stage name Jay-Z, is an American rapper, record producer, entrepreneur, and occasional actor. He is one of the most financially successful hip hop artists and entrepreneurs in America, having a net worth of over $450 million as of 2010...
. The album has brought The Dogg back to his Kwaito Master status that he sold out on his previous release, Introducing TeeDee
Introducing TeeDee
Introducing TeeDee is the third studio album by Namibian kwaito musician and producer The Dogg. It was released by Mshasho Productions in May 2006, and was the first to be managed by . The album introduced his alias TeeDee to his fans. This album is a replacing recording for his bootlegged album...
.
Songs
The album has produced hits for the clubs and smooth layback tracks for radio play. The first single "Can U Feel It" was produce by DJ Kboz and The Dogg and features Tre Van Die KasieTre Van Die Kasie
Tretius Kauhangengo , better known as Tre Van Die Kasie, most commonly referred to as Tre is a Namibian kwaito musician and rapper. Tre rose to fame after signing with Mshasho Productions in 2005. He is the half brother of fellow kwaito musician, Kavax.-Biography:Tre was born and raised in Omaruru...
. The song won two awards (best single and song of the year) at the 2007 Sanlam-NBC Music Awards. It also won the most respected African kwaito award, "best kwaito video" at the 2008 Channel-O Spirit of Africa Music Video Awards
Channel O
Channel O is a South African-based music channel which first started transmission in the early nineties. Its main concept is African music in Africa and the diaspora. Over the years, this music channel has made household names of its presenters such as Mimi, Nonhle, KB, Miss Candy.Channel O can be...
. The song was also again nominated for African Artist of the Year by Nigeria's Hip-Hop World Awards The second single "Get Sum More" is a duet with Qonja of Lowkey Records, it is a club hit song containing house
House music
House music is a genre of electronic dance music that originated in Chicago, Illinois, United States in the early 1980s. It was initially popularized in mid-1980s discothèques catering to the African-American, Latino American, and gay communities; first in Chicago circa 1984, then in other...
and rock
Rock music
Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...
elements with brilliant rhyming from the two artist. On "Ondahala Okushiva" (meaning "I wanna know" in Oshiwambo), Dogg and Tre reminisce their days before they were in the music industry and how things have changed for them. "He He He" is an aggressive song in which Dogg questions his critics and outrage Gazza. Other high profile and charting songs on the album are "My Girl", "Good Time", "Another 1", "Komusha Shomtu" and the hip hop
Hip hop
Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...
sound "Hands Up" which is believed to be a diss to local rapper Jericho.
Track listing
- All tracks produced by The Dogg, except for track 6 and 7 produced by DJ Kboz & The Dogg.