Mshasho Productions
Encyclopedia
Mshasho Productions, also referred to as, Mshasho Music Productions, and, Mshasho Records is an Namibia
Namibia
Namibia, officially the Republic of Namibia , is a country in southern Africa whose western border is the Atlantic Ocean. It shares land borders with Angola and Zambia to the north, Botswana to the east and South Africa to the south and east. It gained independence from South Africa on 21 March...

n record label
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 founded by Namibian musician and producer
Record producer
A record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...

, Martin "The Dogg" Morocky
The Dogg
Martin Morocky , known by his stage name as The Dogg is a Namibian multi-award winning musician, producer and actor. He's one of the most outstanding artists in Namibia and is considered one of the pioneers of Namibia's kwaito genre. His debut album Shimaliw' Osatana, released in 2004, was...

 in 2003. The company is a subsidiary of The Dogg's company Mshasho closed cooperation. The name Mshasho is derived from its original name Omushasho which is the Oshiwambo name for a shotgun
Shotgun
A shotgun is a firearm that is usually designed to be fired from the shoulder, which uses the energy of a fixed shell to fire a number of small spherical pellets called shot, or a solid projectile called a slug...

. The label has shaped careers for artists such as Sunny Boy, OmPuff
OmPuff (kwaito)
Belmiro Hosi better known by his stage name as OmPuff is an Angolan-Namibian kwaito and hip hop musician who rose to widespread fame in 2005. He is one of the liveliest performers on the Namibian local scene. OmPuff signed to Mshasho Productions in 2006. He nicknamed himself Puffy after childhood...

, Tre Van Die Kasie
Tre Van Die Kasie
Tretius Kauhangengo , better known as Tre Van Die Kasie, most commonly referred to as Tre is a Namibian kwaito musician and rapper. Tre rose to fame after signing with Mshasho Productions in 2005. He is the half brother of fellow kwaito musician, Kavax.-Biography:Tre was born and raised in Omaruru...

, TeQuila, Karlos Lokos, Chipolopolo, Richie and Kamasutra. The label has so far released ten albums, making it one of the leading record labels in the country.

Mshasho Era

The Dogg's album Take Out Yo Gun
Take Out Yo Gun
Take Out Yo Gun is the second album by kwaito star The Dogg, released in December 2004. The album has received many positive reviews from critics despite the fact that it was released the same year as Shimaliw' Osatana. Take Out Yo Gun was the first album to be released on The Dogg's own label...

was the label's first and only release in 2004. It dominated charts in 2005, with hits such as "The Dogg Is Back", "My life" and "Ngenge Ndasi". In early 2005, the label signed Sunny Boy, soon after departing from GMP Records. The label quickly released Sunny Boy's first single "Balance" which became another hit from the label. Sunny Boy enjoyed more success and became very popular. Soon after Sunny Boy was signed, former Mshasho manager Isack Nyambali signed TeQuila and Karlos Lokos to the label. He also brought Richie Rich, Chipolopolo and Kamasutra close to the label. In mid 2005, Mshasho added other new artist to its roster including Tre Van Die Kasie
Tre Van Die Kasie
Tretius Kauhangengo , better known as Tre Van Die Kasie, most commonly referred to as Tre is a Namibian kwaito musician and rapper. Tre rose to fame after signing with Mshasho Productions in 2005. He is the half brother of fellow kwaito musician, Kavax.-Biography:Tre was born and raised in Omaruru...

, Nasti, and surprisingly OmPuff
OmPuff (kwaito)
Belmiro Hosi better known by his stage name as OmPuff is an Angolan-Namibian kwaito and hip hop musician who rose to widespread fame in 2005. He is one of the liveliest performers on the Namibian local scene. OmPuff signed to Mshasho Productions in 2006. He nicknamed himself Puffy after childhood...

 (who was previously signed to GMP). Mshasho released Sunny's second single "serious" followed by his debut album Young, Black en Gifted
Young, Black en Gifted
Young, Black en Gifted, commonly referred to as Y.B.G., is Sunny Boy's debut album, released in December 2005 after Sunny was signed to Mshasho Records in 2004. Young, Black en Gifted boosted Sunny's commercial popularity, thus making him a common household name among mainstream music fans. The...

in December 2005, around the same time The Dogg also released a new single "Baby Don't Go". The album was very successful and was among on of the best selling albums of 2005; it introduced a new sub-genre of kwaito which Sunny describe as Hikwa
Hip hop
Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...

, a style of music that combines hip hop
Hip hop
Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...

 and kwaito
Kwaito
Kwaito is a music genre that emerged in Johannesburg, South Africa, during the 1990s. It is a variant of house music featuring the use of African sounds and samples. Typically at a slower tempo range than other styles of house music, Kwaito often contains catchy melodic and percussive loop samples,...

.

In May 2006, The Dogg released Introducing TeeDee
Introducing TeeDee
Introducing TeeDee is the third studio album by Namibian kwaito musician and producer The Dogg. It was released by Mshasho Productions in May 2006, and was the first to be managed by . The album introduced his alias TeeDee to his fans. This album is a replacing recording for his bootlegged album...

. The lead single from the album "Baby Don't Go" became a success beyond Namibian borders. The album was released at a time when the feud between Mshasho vs. GMP/The Dogg vs. Gazza was escalating. The label also released to the radio OmPuff's first Mshasho single "We Taking Over" during the same time.

Departure of Sunny Boy

In October 2006, Sunny Boy left the label claiming financial mismanagement
Financial mismanagement
Financial mismanagement is management that, deliberately or not, is handled in a way that can be characterized as "wrong, bad, careless, inefficient or incompetent" and that will reflect negatively upon the financial standing of a business or individual....

 by former-manager Isack Nyambali (this is referenced in "Heat It Up" from The Sleeping Giant
The Sleeping Giant
The Sleeping Giant is the third studio album by Namibian rapper Sunny Boy. It was released on Sunny's new label Yaziza Entertainment in December 2008. The album features production from Namibia's top producers such as Elvo, The Dogg, Kboz, Morgan, and B-Phill...

). He then made agreement with The Dogg to drop him off the label to go establish his own. Although he left the label, Sunny Boy still considers himself part of Mshasho. All of his albums after Young, Black en Gifted feature production and appearance by The Dogg, and other Mshasho artists.

When Dogg was asked in an interview by Nammusic.com about his reaction to Sunny Boy leaving Mshasho, this is what he had to say; "Personally and professionally I am very happy for Sunny Boy leaving Mshasho to create his own label or production. It shows how much he has grown as an artist and we are still very close. I just don't want anybody to come between us as we are still very good friends and will remain that way."

Sunny Boy's departure made OmPuff the second favorite artist on Mshasho. Other artists such as TeQuila, Karlos Lokos and Richie also left the label after Sunny Boy. Isack Nyambali was fired from the label. The Dogg criticized him in an interview with Nammuic.com claiming "Isack is only in the industry to rip people off" referring to the corruption he committed when he was managing Sunny Boy, Karlos, and TeQuila. Nasti, OmPuff, and Tre were the only artists who remained on the label.

Retaining dominance

In 2007, The label released the lead single to The Dogg's forth album You Can't Ignore
You Can't Ignore
You Can't Ignore is the fourth album by The Dogg that was released on 5 October 2007 by Mshasho and . The album was to be titled Mshasho: You Can't Ignore and was later changed prior to its release date. The album features the first collaboration between The Dogg and his music mentor Elvo. It also...

. The song became another big success beyond Namibian borders. The album You Can't Ignore was released in October. The label also released OmPuff's debut album Phone Call
Phone Call (OmPuff)
Phone Call is the debut album by kwaito musician OmPuff, that was released by Mshasho Productions in December 2007. The album was executive produced by The Dogg. It features appearance by Sunny Boy, Tre VDK, Chipo, Richie, and The Dogg. The album is a combination of hardcore kwaito and classical...

in December of that year. Tre's debut album Bible and My Music, God & Me
Bible and My Music, God & Me
Bible and My Music, God & Me is the debut album by Namibian rapper Tre Van Die Kasie. The album features production from The Dogg, Elvo and DJ Kboz. Prior to its release, the album became most anticipated, due to its long time delay. The media praised the album's composition and structure, but...

was released in 2008 as the only release of the year, and This Is My Time
This Is My Time (The Dogg album)
This Is My Time is The Dogg's fifth studio album release by Mshasho Records. It was set for release on October 16 2008, but was moved up to November 30, and later moved to 3 April 2009. The album is the first Dogg album to receive a Team Namibia sticker. The album features appearance by Gal Level,...

by The Dogg in 2009.

In mid-2009 Mshasho signed Katutura kwait group Magogoz, after being affiliated with the label for almost two years. The group is busy working on their debut album which is due in store in 2011. Singer Ricardo (Cell One Road of Fame winner
Leo Namibia
Leo formerly known as Cell One is a mobile telecommunications company in Namibia providing cellular coverage. It is currently the second largest mobile operator in Namibia with around 300.000 active subscribers....

) was rumoured to have signed to the label in 2010 after being seen around with Mshasho artist wearing Mshasho T-shirts
Mshasho Clothing
Mshasho Clothing is a Namibian clothing brand founded by Martin "The Dogg" Morrocky. The company is 100% owned by Mshasho closed corporation oparating as a its subsidiary...

 and guest appearing at most of their shows. The singer also accompanied The Dogg to South Africa for his Big Brother Africa 3
Big Brother Africa 3
Big Brother Africa 3 is the third series of the Big Brother Africa reality television show produced by Endemol. The series began airing on August 24, 2008....

 house visit and performance and was featured on his hit song "Forget" from This Is My Time
This Is My Time (The Dogg album)
This Is My Time is The Dogg's fifth studio album release by Mshasho Records. It was set for release on October 16 2008, but was moved up to November 30, and later moved to 3 April 2009. The album is the first Dogg album to receive a Team Namibia sticker. The album features appearance by Gal Level,...

.

The label also tried to sign rapper KK. KK later featured on The Dogg's The Power of Seven and have been guest appearing on most Mshasho shows. No comments has been received from either party about the signing. KK made another appearance on Lets Celebrate
Lets Celebrate
Lets Celebrate, also known as The Christmas Album, is a collaboration album by Namibian musicians The Dogg and Qonja. The album was launched at the Playhouse Theatre in Windhoek on December 16, 2010. The album was released to celebrate Christmas during the vestive season...

, a collaboration album between The Dogg and Qonja. Rapper and producer Kanibal signed to the label in late 2010. Kanibal became the second most anticipated artist, and the first hip hop artist, to sign to the label. His long awaited debut album From Windheok With Love is expected in stores in mid-2011.

After seven years in the industry and seven past releases on the roster, Mshasho released its eighth album on the roster by The Dogg. The album titled The Power of Seven - Elevating Elevators is The Dogg's sixth studio album. Its title refers and celebrates the seven years his label has been enjoying success since its establishment in 2003. The power of seven also refers to the letters contained in the name THE DOGG and MSHASHO. The album was well received making it one of the highest selling albums of 2010. Its first single "Take You Home" was a very successful song. Another successful song was "Jabule" which features South African musician Biblos. The album also contain the party song "Mover" and the controversial "Scary Movie", where Dogg retaliate to a diss by GMP trio Streetkids.

In December 2010, The Dogg teamed up with Qonja
Qonja
Tukonjela Haiyambo Ngodji , better know by his stage name as Qonja is a Namibian kwaito star and rapper. He rose to fame following his hit songs 54321 and Koek n Jam which he recorded with his friend Mappz. His work has been admired and praised by Namibia's top kwaito artists such as The Dogg,...

 for a collaboration project. The two artist released an 8 track album titled Lets Celebrate
Lets Celebrate
Lets Celebrate, also known as The Christmas Album, is a collaboration album by Namibian musicians The Dogg and Qonja. The album was launched at the Playhouse Theatre in Windhoek on December 16, 2010. The album was released to celebrate Christmas during the vestive season...

. The album was describe as a Christmas
Christmas
Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...

 gift
Gift
A gift or a present is the transfer of something without the expectation of receiving something in return. Although gift-giving might involve an expectation of reciprocity, a gift is meant to be free. In many human societies, the act of mutually exchanging money, goods, etc. may contribute to...

, contains gospel material and spreads the massage of celebrating Christmas. It feature Mshasho artist Chesta Mshasho and other artist such as KK, Lil' D and TeQuila.

Ongwediva
Ongwediva
Ongwediva is a town in the Oshana Region in the north of Namibia. It is the district capital of the Ongwediva electoral constituency. it had 27,000 inhabitants and covered 4,102 hectares of land. Ongwediva has seven churches, two private schools and 13 government-run schools...

 and Oshakati
Oshakati
Oshakati is a town of 30,000 inhabitants in the Oshana Region of Namibia. It is the regional capital and was officially founded in July 1966. The city was used as a base of operations by the South African Defence Force during the South African Border War and Namibian War of Independence...

 based kwaito group Fresh Family signed to Mshasho in May 2011. This was confirmed by both parties on facebook. The group and the label has a long standing history of controversy. In 2008 The Dogg invited to perform at his 25th birthday bash. The group would later claim that they did not receive any money from The Dogg as promised. The two parties would later reach agreement and in 2010, Fresh Family opened for The Dogg at a concert in Ongwediva. The Dogg started showing interest in the group after releasing their first number one chartting song "Super Star".

OmPuff and Tre Van Die Kasie are both working on their sophomore studio albums to be released in 2011 respectively.

Producers

Although Mshasho did not sign producers, it can clearly be seen that The Dogg act as the in-house producer for the label. He has produced on every Mshasho release. Elvo and DJ Kboz also work close with the label when it comes to productions. Elvo entirely produced The Dogg's Take Out Yo Gun
Take Out Yo Gun
Take Out Yo Gun is the second album by kwaito star The Dogg, released in December 2004. The album has received many positive reviews from critics despite the fact that it was released the same year as Shimaliw' Osatana. Take Out Yo Gun was the first album to be released on The Dogg's own label...

, with a few songs co-produced by The Dogg himself. Elvo and DJ Kboz contributed a significant amount of beats to the debut albums of Sunny, Tre and OmPuff respectively. DJ Kboz also produced The Dogg's biggest hit of 2007/8 "Can U Feel It". Producers like Morgan, Bu², Becoming Phil, and Fredro has also associated themselves with label by producing on OmPuff's debut album. But the fact still stand that the three producers (Dogg, Elvo & Kboz), are the main producers when it comes to Mshasho projects. Hip hop producer Kanibal joined Mshasho in 2010, he could possibly be involved with production.

Mshasho vs. GMP Records

The Dogg and Gazza
Gazza (artist)
Lazaruz Karandu Shiimi known by his stage name as Gazza, is a Namibian kwaito musician from Oshakati. As a soccer lover, he nicknamed himself Gazza after famous English soccer player Paul Gascoigne. He is one of the most commercially successful recording artists in Namibia...

 developed quick success after releasing their first albums, which help them into establish their own record label, Mshasho Productions and Gazza Music Productions
Gazza Music Productions
Gazza Music Productions, also referred to as GMP Records, simply known as G.M.P., is an Namibian music production label founded by Gazza in 2004. GMP is one of the most successful music labels in Namibia....

 (GMP) respectively. They led and dominated the commercial music scene between 2004 and 2005. GMP signed new and upcoming Sunny Boy
Sunny Boy
Sunday Shipushu , well known as Sunny Boy is a Namibian rapper from Ongwediva. Sunny Boy performs a brand of music known as hikwa, which he engineered by fusing hip hop and kwaito. He rose to fame after collaborating with Gazza on his song "Koko" in 2004...

, who served on the label for less than two months before signing with Mshasho. Tensions between the two labels were heightened when Sunny Boy switched labels from GMP to Mshasho. More fuel was added to the fire when some music fans began taking sides between The Dogg and Gazza, Mshasho and GMP. Also after a while OmPuff who was affiliated with GMP, joined Mshasho. The two labels are still in deep competition which is heavily driven by the feud between Gazza and The Dogg.

Current artists

Act Year signed # Albums released under Mshasho
The Dogg
The Dogg
Martin Morocky , known by his stage name as The Dogg is a Namibian multi-award winning musician, producer and actor. He's one of the most outstanding artists in Namibia and is considered one of the pioneers of Namibia's kwaito genre. His debut album Shimaliw' Osatana, released in 2004, was...

2003 7
OmPuff
OmPuff (kwaito)
Belmiro Hosi better known by his stage name as OmPuff is an Angolan-Namibian kwaito and hip hop musician who rose to widespread fame in 2005. He is one of the liveliest performers on the Namibian local scene. OmPuff signed to Mshasho Productions in 2006. He nicknamed himself Puffy after childhood...

2006 1
Tre Van Die Kasie
Tre Van Die Kasie
Tretius Kauhangengo , better known as Tre Van Die Kasie, most commonly referred to as Tre is a Namibian kwaito musician and rapper. Tre rose to fame after signing with Mshasho Productions in 2005. He is the half brother of fellow kwaito musician, Kavax.-Biography:Tre was born and raised in Omaruru...

2006 1
Magogoz 2009
KaniBal 2010 1
Fresh Family 2011

Former artists

Act Year signed # Albums released under Mshasho
Sunny Boy
Sunny Boy
Sunday Shipushu , well known as Sunny Boy is a Namibian rapper from Ongwediva. Sunny Boy performs a brand of music known as hikwa, which he engineered by fusing hip hop and kwaito. He rose to fame after collaborating with Gazza on his song "Koko" in 2004...

2005 1
Nasti 2005
TeQuila 2005
Karlos Lokos 2005
Richie Rich 2007

Dancers

Act Year signed
Chesta Mshasho 2007
Kabeli 2007
Stansi 2007

Affiliated

  • Sunny Boy
  • Qonja
    Qonja
    Tukonjela Haiyambo Ngodji , better know by his stage name as Qonja is a Namibian kwaito star and rapper. He rose to fame following his hit songs 54321 and Koek n Jam which he recorded with his friend Mappz. His work has been admired and praised by Namibia's top kwaito artists such as The Dogg,...

  • Tate Buti
  • Jericho
  • Chipolopolo
  • Richie Rich
  • Karlos Lokos
  • Kamasutra
  • Fidel O'del

Past releases

Year Artist Album
2004 The Dogg
The Dogg
Martin Morocky , known by his stage name as The Dogg is a Namibian multi-award winning musician, producer and actor. He's one of the most outstanding artists in Namibia and is considered one of the pioneers of Namibia's kwaito genre. His debut album Shimaliw' Osatana, released in 2004, was...

Take Out Yo Gun
Take Out Yo Gun
Take Out Yo Gun is the second album by kwaito star The Dogg, released in December 2004. The album has received many positive reviews from critics despite the fact that it was released the same year as Shimaliw' Osatana. Take Out Yo Gun was the first album to be released on The Dogg's own label...

2005 Sunny Boy
Sunny Boy
Sunday Shipushu , well known as Sunny Boy is a Namibian rapper from Ongwediva. Sunny Boy performs a brand of music known as hikwa, which he engineered by fusing hip hop and kwaito. He rose to fame after collaborating with Gazza on his song "Koko" in 2004...

Young, Black en Gifted
Young, Black en Gifted
Young, Black en Gifted, commonly referred to as Y.B.G., is Sunny Boy's debut album, released in December 2005 after Sunny was signed to Mshasho Records in 2004. Young, Black en Gifted boosted Sunny's commercial popularity, thus making him a common household name among mainstream music fans. The...

2006 The Dogg Introducing TeeDee
Introducing TeeDee
Introducing TeeDee is the third studio album by Namibian kwaito musician and producer The Dogg. It was released by Mshasho Productions in May 2006, and was the first to be managed by . The album introduced his alias TeeDee to his fans. This album is a replacing recording for his bootlegged album...

2007 The Dogg You Can't Ignore
You Can't Ignore
You Can't Ignore is the fourth album by The Dogg that was released on 5 October 2007 by Mshasho and . The album was to be titled Mshasho: You Can't Ignore and was later changed prior to its release date. The album features the first collaboration between The Dogg and his music mentor Elvo. It also...

OmPuff
OmPuff (kwaito)
Belmiro Hosi better known by his stage name as OmPuff is an Angolan-Namibian kwaito and hip hop musician who rose to widespread fame in 2005. He is one of the liveliest performers on the Namibian local scene. OmPuff signed to Mshasho Productions in 2006. He nicknamed himself Puffy after childhood...

Phone Call
Phone Call (OmPuff)
Phone Call is the debut album by kwaito musician OmPuff, that was released by Mshasho Productions in December 2007. The album was executive produced by The Dogg. It features appearance by Sunny Boy, Tre VDK, Chipo, Richie, and The Dogg. The album is a combination of hardcore kwaito and classical...

2008 Tre Van Die Kasie
Tre Van Die Kasie
Tretius Kauhangengo , better known as Tre Van Die Kasie, most commonly referred to as Tre is a Namibian kwaito musician and rapper. Tre rose to fame after signing with Mshasho Productions in 2005. He is the half brother of fellow kwaito musician, Kavax.-Biography:Tre was born and raised in Omaruru...

Bible and My Music, God & Me
Bible and My Music, God & Me
Bible and My Music, God & Me is the debut album by Namibian rapper Tre Van Die Kasie. The album features production from The Dogg, Elvo and DJ Kboz. Prior to its release, the album became most anticipated, due to its long time delay. The media praised the album's composition and structure, but...

2009 The Dogg This Is My Time
This Is My Time (The Dogg album)
This Is My Time is The Dogg's fifth studio album release by Mshasho Records. It was set for release on October 16 2008, but was moved up to November 30, and later moved to 3 April 2009. The album is the first Dogg album to receive a Team Namibia sticker. The album features appearance by Gal Level,...

2010 The Dogg The Power of 7 - Elevating Elevators
The Dogg & Qonja
Qonja
Tukonjela Haiyambo Ngodji , better know by his stage name as Qonja is a Namibian kwaito star and rapper. He rose to fame following his hit songs 54321 and Koek n Jam which he recorded with his friend Mappz. His work has been admired and praised by Namibia's top kwaito artists such as The Dogg,...

Lets Celebrate
Lets Celebrate
Lets Celebrate, also known as The Christmas Album, is a collaboration album by Namibian musicians The Dogg and Qonja. The album was launched at the Playhouse Theatre in Windhoek on December 16, 2010. The album was released to celebrate Christmas during the vestive season...

2011 The Dogg The Deception
Kanibal Dreamer EP
Dreamer EP
Dreamer EP is the debut EP by Namibian rapper Kanibal. It is the first official project by Kanibal. The EP plays a promotional role for his anticipated debut album From Windhoek With Love which is set to drop later in the year. It was released on 30 September, 2011 under Mshasho Productions.-Track...


Upcoming releases

  • 2011: The Big 4: by Magogoz
  • 2011: From Windhoek With Love: by KaniBal
  • 2011: 1st Studio Album: by Fresh Family
  • 2011: 2nd Studio Album: by OmPuff
  • 2011: 2nd Studio Album: by Tre Van Die Kasie
  • 2011: The Deception 2: by The Dogg

See related articles

  • List of Record Labels
  • Yaziza Entertainment
    Yaziza Entertainment
    Yaziza Entertainment is an Namibian record label founded by Namibian rapper Sunny Boy in 2006....

  • Gazza Music Productions
    Gazza Music Productions
    Gazza Music Productions, also referred to as GMP Records, simply known as G.M.P., is an Namibian music production label founded by Gazza in 2004. GMP is one of the most successful music labels in Namibia....


Footnotes

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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