Yummy mummy is a slang term used in the United Kingdom to describe young, attractive and wealthy mothers. The term developed in the 2000s, and was often applied to celebrity mothers such as Liz Hurley or Victoria Beckham

Victoria Beckham

Victoria Caroline Beckham is an English singer-songwriter, dancer, model, actress, fashion designer and businesswoman. In the late 1990s, Beckham rose to fame with the all-female pop group Spice Girls and was dubbed Posh Spice by the July 1996 issue of the British pop music magazine Top of the Pops...

, who appeared to quickly regain their pre-pregnancy figures after giving birth, and would continue to lead carefree and affluent lifestyles.

The stereotypical yummy mummy was described by Nirpal Dhaliwal in The Times

The Times

The Times is a British daily national newspaper, first published in London in 1785 under the title The Daily Universal Register . The Times and its sister paper The Sunday Times are published by Times Newspapers Limited, a subsidiary since 1981 of News International...

as having an existence "bankrolled by a husband working himself to death in the City, (dressing) in designer outfits... carries the latest must-have bag (and) whose hair and nails are perfectly groomed". A yummy mummy would have several children and yet remain a "girl-about-town", dressing fashionably and appearing well-groomed and carefree.

It was reported in 2008 that celebrity yummy mummys were contributing to levels of depression in young mothers, making new mothers feel "saggy, baggy and depressed" about their own bodies.