Zapak
Encyclopedia
Zapak.com is a privately-held, online gaming
Game
A game is structured playing, usually undertaken for enjoyment and sometimes used as an educational tool. Games are distinct from work, which is usually carried out for remuneration, and from art, which is more often an expression of aesthetic or ideological elements...

 portal
Web portal
A web portal or links page is a web site that functions as a point of access to information in the World Wide Web. A portal presents information from diverse sources in a unified way....

, with browser games in India (services provided Globally), promoted by the Anil Dhirubhai Ambani Group's subsidiary company Reliance Big Entertainment
Reliance Entertainment
Reliance Entertainment is a wholly owned subsidiary of the Reliance Anil Dhirubhai Ambani Group handling its media and entertainment business, across content and distribution platforms....

. Launched in 2006, the site provides a very large collection of casual games, including some famous games like Bejeweled
Bejeweled
Bejeweled is a puzzle game by PopCap Games, first developed for browsers in 2001. Three follow-ups to this game have been released. More than 75 million copies of Bejeweled have been sold, and the game has been downloaded more than 500 million times....

 from PopCap Games
PopCap Games
PopCap Games is an American video game developer and publisher, based in Seattle, Washington, United States. It was founded in 2000 by John Vechey, Brian Fiete and Jason Kapalka, and currently employs about 400 people...

 & Diner Dash
Diner Dash
Diner Dash is a strategy video game and time management game initially developed by New York City-based American game development studio GameLab and published by San Francisco-based PlayFirst. It is now owned and published by PlayFirst...

 from PlayFirst
PlayFirst
PlayFirst is a San Francisco-based publisher of casual games. The company’s mission is to deliver delightful games for everybody, every day. PlayFirst was founded in 2004 by industry veterans...

.
They claim to host the largest collection of online casual games, compared to any gaming website in India and are also among the top 50 portals
Web portal
A web portal or links page is a web site that functions as a point of access to information in the World Wide Web. A portal presents information from diverse sources in a unified way....

 according to Alexa
Alexa Internet
Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is known for its toolbar and Web site. Once installed, the toolbar collects data on browsing behavior which is transmitted to the Web site where it is stored and analyzed and is the basis for the company's Web traffic...

 ratings. This gaming site is meant for all kids and teenagers between the age of 8-25 years.

History

The Anil Dhirubhai Ambani Group's Reliance Big Entertainment
Reliance Entertainment
Reliance Entertainment is a wholly owned subsidiary of the Reliance Anil Dhirubhai Ambani Group handling its media and entertainment business, across content and distribution platforms....

 got the idea of a mass gaming website when its designers noticed the Internet boom in China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

 since 2001. The number of Chinese people using wireless rose phenomenally to about 85 million.

This ongoing surge also meant that China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

 saw a huge increase in the number of gamers. About 200,000 Internet cafes opened up.

Reliance Big Entertainement
Reliance Entertainment
Reliance Entertainment is a wholly owned subsidiary of the Reliance Anil Dhirubhai Ambani Group handling its media and entertainment business, across content and distribution platforms....

 brought this gaming Revolution to India in 2006. In its way, India had "walked the path of the Chinese". The number of Indian mobile phone users was near 90 million in 2005 and about 105,000 Internet cafes.
So, to cash in on India's developing and booming gaming industry, Reliance Big Entertainment launched Zapak.com in November 2006.

Present Popularity

Zapak is considered to be the largest online casual gaming website in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

, after Miniclip.com. Zapak hosts more than 600 games, and has a unique policy of adding a new game everyday. Thus the increase in the number of games. Zapak is also a highly visited site, currently having over 6 million registered users and over 60 million visitors, with an estimated potential of 20 million registered users by 2010.

Categories for Games

Zapak features a wide variety of game categories, to suit the various needs of different types of gamers. Zapak is known to be the host of several world famous games like Bejeweled
Bejeweled
Bejeweled is a puzzle game by PopCap Games, first developed for browsers in 2001. Three follow-ups to this game have been released. More than 75 million copies of Bejeweled have been sold, and the game has been downloaded more than 500 million times....

, Diner Dash
Diner Dash
Diner Dash is a strategy video game and time management game initially developed by New York City-based American game development studio GameLab and published by San Francisco-based PlayFirst. It is now owned and published by PlayFirst...

 series, Sewer Run, Meter Down Racing etc. But these games are from different categories - Bejeweled
Bejeweled
Bejeweled is a puzzle game by PopCap Games, first developed for browsers in 2001. Three follow-ups to this game have been released. More than 75 million copies of Bejeweled have been sold, and the game has been downloaded more than 500 million times....

 is a Puzzle game; Diner Dash
Diner Dash
Diner Dash is a strategy video game and time management game initially developed by New York City-based American game development studio GameLab and published by San Francisco-based PlayFirst. It is now owned and published by PlayFirst...

 is a Strategy game
Strategy game
A strategy game or strategic game is a game in which the players' uncoerced, and often autonomous decision-making skills have a high significance in determining the outcome...

; Sewer Run and Meter Down Racing are Racing games.

Recently Zapak also launched RuneScape
RuneScape
RuneScape is a fantasy massively multiplayer online role-playing game released in January 2001 by Andrew and Paul Gower, and developed and published by Jagex Games Studio. It is a graphical browser game implemented on the client-side in Java, and incorporates 3D rendering...

, which is the world's most popular free MMORPG
MMORPG
Massively multiplayer online role-playing game is a genre of role-playing video games in which a very large number of players interact with one another within a virtual game world....

 in India, in association with Jagex Ltd.
Jagex
Jagex Games Studio, based in Cambridge, is the UK’s largest independent developer and publisher of online games. Jagex is best known for RuneScape, the world's largest free-to-play MMORPG....


External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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