Zensah
Encyclopedia
Zensah is a sports apparel company that makes compression apparel
Compression sportswear
Compression sportswear is clothing usually worn by athletes. They may be shorts, tights or underwear. They are form-fitting garments and when worn cover the athlete's waist to mid or lower thigh...

 to help athletes improve their performance. Athletes of all sports and the United States Navy SEALs
United States Navy SEALs
The United States Navy's Sea, Air and Land Teams, commonly known as Navy SEALs, are the U.S. Navy's principal special operations force and a part of the Naval Special Warfare Command as well as the maritime component of the United States Special Operations Command.The acronym is derived from their...

 use Zensah products. Zensah products consist of shirts, bras, arm sleeves, shorts, leg sleeves, calf sleeves, socks, and hats, and they supposedly give the athlete greater comfort, mobility, and overall performance. Zensah is an online business
Electronic business
Electronic business, commonly referred to as "eBusiness" or "e-business", or an internet business, may be defined as the application of information and communication technologies in support of all the activities of business...

 whose sales and marketing office is based out of Miami, Florida.

Founding

Zensah was founded in 2004. It is an internet based company
Electronic business
Electronic business, commonly referred to as "eBusiness" or "e-business", or an internet business, may be defined as the application of information and communication technologies in support of all the activities of business...

 whose merchandise is also sold in some sportswear
Sportswear
Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons....

 stores across the country. The company immediately took off after introducing the first seamless compression shirt
Compression sportswear
Compression sportswear is clothing usually worn by athletes. They may be shorts, tights or underwear. They are form-fitting garments and when worn cover the athlete's waist to mid or lower thigh...

, which was adopted by the NBA. In 2006, Zensah introduced the Muscle and Recovery Leg Sleeves, and many other products have been released to the market since then, such as compression bras, arm sleeves, shorts, socks, and hats.

Innovation

The company name "Zensah" allegedly comes from the Italian word "senza" meaning "without". Zensah claim to use cutting edge technology to create the compression apparel that eliminates limiting performance factors of circulation and oxygen blood flow, swelling, and recovery time. They use graduated compression
Graduated Compression
Graduated compression applies a precise amount of pressure greatest at the ankle and gradually decreases that pressure toward the top of the stocking. Proper graduated compression helps to improve circulation and assist in preventing swelling and tired, achy legs and feet. Improper graduated...

 to increase circulation and oxygen blood flow, hence increasing endurance and performance. They also use pin-point compression to reduce pain. Compression helps to stabilize muscle tissues and reduce inflammation
Inflammation
Inflammation is part of the complex biological response of vascular tissues to harmful stimuli, such as pathogens, damaged cells, or irritants. Inflammation is a protective attempt by the organism to remove the injurious stimuli and to initiate the healing process...

, causing a decrease in recovery time. Another purportedly innovative feature of Zensah compression apparel is the silver ions imbedded in every one of their products. The silver allegedly makes the clothing anti-bacterial, eliminates odors, and helps regulate body temperatures. All compression apparel made by Zensah is seamless and composed of the softest materials for maximum comfort and to prevent chafing
Chafing
Chafing when used as a nautical term describes the process of wear on a line or sail caused by constant rubbing against a hard, usually metallic, surface. Various methods are used to prevent chafing. Chafing of lines that rest on a choke on a boat can be prevented by putting a protecting material...

. They also use moisture wicking to keep the person dry by pulling the sweat away from the skin to the outer layer of the material for faster evaporation. All Zensah apparel can be worn before, during, and after exercise in all weather conditions.

Athletes

Zensah compression apparel is worn by athletes of all sports but is most commonly seen on runners, cyclists, marathon and triathlon athletes, and members of the NBA.

U.S. Navy SEALs

One of the reasons United States Navy SEALs
United States Navy SEALs
The United States Navy's Sea, Air and Land Teams, commonly known as Navy SEALs, are the U.S. Navy's principal special operations force and a part of the Naval Special Warfare Command as well as the maritime component of the United States Special Operations Command.The acronym is derived from their...

 wear Zensah compression apparel is because silver ions
Silver
Silver is a metallic chemical element with the chemical symbol Ag and atomic number 47. A soft, white, lustrous transition metal, it has the highest electrical conductivity of any element and the highest thermal conductivity of any metal...

are embedded in the material. Many times SEALs have to wear the same shirt for weeks, and the silver helps fight against the growth of bacteria, viruses, and fungi. This eliminates odors, reducing the risk of a scent trail. The Zensah apparel also helps regulate body temperature, keeping them warm when it is cold and cool when it is hot. Zensah products provide SEALs with the most comfortable apparel that enhances the SEALs' performance, keeps them light and dry, and allows them to remain operatives.

External links

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