The 5th Annual ASTRA Awards

ASTRA Awards

The ASTRA Awards are the Australian subscription television industry awards, which have been presented annually since 2003. The awards are named after the Australian Subscription Television and Radio Association, and have a sponsorship deal with Holden Astra, who are the awards presenting...

were presented on Monday 23 April 2007 at the Hordern Pavilion

Hordern Pavilion

The Hordern Pavilion is a building located in Moore Park, Sydney, New South Wales, Australia, on the grounds of the old Sydney Showground. "The Hordern", as it is affectionally known by Sydneysiders, has been an architecturally and socially significant Sydney landmark since its construction in 1924...

 in Sydney

Sydney

Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

.

Four new awards was added to the Marketing and Promotions category this year:

• Most Outstanding Creative Campaign
• Most Creative Off-air Promotion (For a Program, Series or Event)
• Most Outstanding Program Promotion Campaign
• Most Creative Use of Technology for a Consumer Application

Performers at the awards included Australian acts, Evermore, Sneaky Sound System

Sneaky Sound System

Sneaky Sound System are a Sydney-based Australian dance music group consisting of guitarist and producer Black Angus and vocalist Connie Mitchell.-Early Years:...

, and Juke Kartel

Juke Kartel

Juke Kartel is a rock band from Melbourne, Australia. The band formed in Melbourne, Australia in the early 2000s, and since October 2007 their line-up has consisted of vocalist Toby Rand, guitarist and piano Todd Burman, guitarist and back up vocalist Dale Winters, drummer Jason Pinfold with...

.

Marketing and Promotions

Most Outstanding Consumer Campaign – Subscription Sales

Winner:

The Sci Fi Channel

Sci Fi Channel (Australia)

Sci Fi Channel is an Australian subscription channel that airs science fiction, fantasy and related programs. It is available on Foxtel, Austar and Optus Television's subscription platforms. It is currently the only Sci Fi channel worldwide to keep the Saturn logo.-Shows:Sci Fi currently airs...

 Launch - Sci Fi Channel

Sci Fi Channel (Australia)

Sci Fi Channel is an Australian subscription channel that airs science fiction, fantasy and related programs. It is available on Foxtel, Austar and Optus Television's subscription platforms. It is currently the only Sci Fi channel worldwide to keep the Saturn logo.-Shows:Sci Fi currently airs...

, Austar

Austar

Austar is an Australian telecommunications company. Its main business activity is Subscription Television but it is also involved with internet access and mobile phones...

, Foxtel

Foxtel

Foxtel is an Australian pay television company, operating cable, direct broadcast satellite television and IPTV services. It was formed in 1995 through a joint venture established between Telstra and News Corporation....

Nominated:

Reaching Mums with Kids and Twenty- Somethings - Austar

Austar

Austar is an Australian telecommunications company. Its main business activity is Subscription Television but it is also involved with internet access and mobile phones...

Foxtel 'Nothing' Campaign - Foxtel

Foxtel

Foxtel is an Australian pay television company, operating cable, direct broadcast satellite television and IPTV services. It was formed in 1995 through a joint venture established between Telstra and News Corporation....

Pricing and Packaging Campaign - Foxtel

Foxtel

Foxtel is an Australian pay television company, operating cable, direct broadcast satellite television and IPTV services. It was formed in 1995 through a joint venture established between Telstra and News Corporation....

The Sci Fi Channel Launch - Sci Fi Channel

Sci Fi Channel (Australia)

Sci Fi Channel is an Australian subscription channel that airs science fiction, fantasy and related programs. It is available on Foxtel, Austar and Optus Television's subscription platforms. It is currently the only Sci Fi channel worldwide to keep the Saturn logo.-Shows:Sci Fi currently airs...

, Austar

Austar

Austar is an Australian telecommunications company. Its main business activity is Subscription Television but it is also involved with internet access and mobile phones...

, Foxtel

Foxtel

Foxtel is an Australian pay television company, operating cable, direct broadcast satellite television and IPTV services. It was formed in 1995 through a joint venture established between Telstra and News Corporation....

Most Outstanding Consumer Campaign – Subscriber Retention

Winner:

Honeymoon Retention Campaign: Make the Most of Your Foxtel Digital – Foxtel

Foxtel

Foxtel is an Australian pay television company, operating cable, direct broadcast satellite television and IPTV services. It was formed in 1995 through a joint venture established between Telstra and News Corporation....

Nominated:

New Repackage Austar Digital - Austar

Austar

Austar is an Australian telecommunications company. Its main business activity is Subscription Television but it is also involved with internet access and mobile phones...

Honeymoon Retention Campaign: Make the Most of Your Foxtel Digital – Foxtel

Foxtel

Foxtel is an Australian pay television company, operating cable, direct broadcast satellite television and IPTV services. It was formed in 1995 through a joint venture established between Telstra and News Corporation....

Most Outstanding Creative Marketing Campaign

Winner:

UNKNOWN

Nominated:

Seven Deadly Sins - World Movies

World Movies

World Movies is an Australian subscription television channel dedicated to foreign films, available on Foxtel, Optus TV and Austar. The channel features foreign film, documentaries, independent cinema, and interviews with international movie stars....

Foxtel iQ 'FREEZE' Campaign - Foxtel

Foxtel

Foxtel is an Australian pay television company, operating cable, direct broadcast satellite television and IPTV services. It was formed in 1995 through a joint venture established between Telstra and News Corporation....

Gotta Love Your League - Fox Sports

Fox Sports (Australia)

Fox Sports is an Australia group of sports channels. They are owned by the Premier Media Group, which is in turn owned by News Corporation, and Consolidated Media Holdings. Its main competitors are ESPN, which has little local content and the free-to-air digital channel One HD...

Most Outstanding use of Subscription Television Medium for a Consumer Advertising Campaign

Winner:

Sony

Sony

, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

 Dedicated Advertiser Location - Multi Channel Network/Starcom

Starcom Network

Starcom Network began its life as Radio Distribution Limited, with the introduction of the first broadcast station then located at Wildey, St. Michael in 1935. At that time, the company transmitted its broadcast signal using a cable network system, known as subscription radio...

Nominated:

Sony

Sony

, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

 Dedicated Advertiser Location - Multi Channel Network/Starcom

Starcom Network

Starcom Network began its life as Radio Distribution Limited, with the introduction of the first broadcast station then located at Wildey, St. Michael in 1935. At that time, the company transmitted its broadcast signal using a cable network system, known as subscription radio...

Toyota Dedicated Advertiser Location - Multi Channel Network/The Media Store

SEEK Make Luck Happen Promotion - The Weather Channel

The Weather Channel (Australia)

The Weather Channel is an Australian 24 hour cable and satellite channel that broadcasts weather news and information. The Weather Channel is available on Foxtel, Austar and Optus Television.-History:...

Most Creative On-Air Program Promotion

Winner:

Budgie Nation - MTV

MTV Australia

MTV Australia is 24 hour general entertainment channel specialising in music and youth culture programming which serves Australia and New Zealand. It is operated by Viacom International Media Networks Australia owned by Viacom and primarily features imported shows as well as locally produced...

Nominated:

Image Spot - FOX Classics

FOX Classics

Fox Classics is an Australian cable and satellite channel that specializes in showing classic movies and television series from the 1950s, 1960s, 1970s and some content from the 80s and 90s.-History:...

An Aussie Goes Barmy

An Aussie Goes Barmy

An Aussie Goes Barmy was an Australian reality television series which aired on the pay TV channel FOX8 in 2006. The series featured Australian cricket fan Gus Worland infiltrating the Barmy Army, an organised group of supporters of the England cricket team.The series was narrated by Hollywood...

 - FOX8

FOX8

Fox8 is an Australian cable and satellite channel available on Foxtel, Austar and Optus Television's subscription platforms...

Budgie Nation - MTV

MTV Australia

MTV Australia is 24 hour general entertainment channel specialising in music and youth culture programming which serves Australia and New Zealand. It is operated by Viacom International Media Networks Australia owned by Viacom and primarily features imported shows as well as locally produced...

Project Runway

Project Runway

Project Runway is an American reality television series on Lifetime Television, previously on the Bravo network, which focuses on fashion design and is hosted by model Heidi Klum. The contestants compete with each other to create the best clothes and are restricted in time, materials and theme...

 - Arena

Arena (television network)

Arena is an Australian general entertainment cable and satellite channel available on Foxtel, Austar and Optus Television's subscription platforms.-History:...

2006 French Open

2006 French Open

The 2006 French Open was held in Paris, France from May 28 to June 11, 2006. Both defending champions, Rafael Nadal and Justine Henin-Hardenne, retained their titles. It is one of the four tennis Grand Slams. This edition made history as it became the first Grand Slam tournament to start on a...

 - Fox Sports

Fox Sports (Australia)

Fox Sports is an Australia group of sports channels. They are owned by the Premier Media Group, which is in turn owned by News Corporation, and Consolidated Media Holdings. Its main competitors are ESPN, which has little local content and the free-to-air digital channel One HD...

Most Creative Off-Air Program Promotion

Winner:

Rock Star: Supernova "It's Gonna Be Big" Campaign - FOX8

FOX8

Fox8 is an Australian cable and satellite channel available on Foxtel, Austar and Optus Television's subscription platforms...

Nominated:

Great BBQ Challenge

Great BBQ Challenge

Australia's Great BBQ Challenge is a reality TV show on the Lifestyle FOOD Channel. The show is a competition to find Australia's best BBQ Chef and is hosted by Jabba and was first aired 2 December 2006...

 - LifeStyle Food

LifeStyle Food

LifeStyle Food is an Australian food channel, solely dedicated to food, wine and restaurant society. The channel is a subsidiary of The LifeStyle Channel, which runs 24 hours a day on the Foxtel and Austar.-Programming:******-External links:****...

Rock Star: Supernova "It's Gonna Be Big" Campaign - FOX8

FOX8

Fox8 is an Australian cable and satellite channel available on Foxtel, Austar and Optus Television's subscription platforms...

The Sci-Fi Channel Launch - Sci Fi

Sci Fi Channel (Australia)

Sci Fi Channel is an Australian subscription channel that airs science fiction, fantasy and related programs. It is available on Foxtel, Austar and Optus Television's subscription platforms. It is currently the only Sci Fi channel worldwide to keep the Saturn logo.-Shows:Sci Fi currently airs...

Stupid Stupid Man - TV1

TV1 (Australia)

TV1 is an Australian cable and satellite channel available on Foxtel, Austar and Optus Television's subscription platforms.-History:TV1 launched as part of the original Galaxy lineup. The channel is jointly owned by Sony International Television, Universal Studios and Paramount. The channel shows...

Most Outstanding Program Promotion Campaign

Winner:

Entourage

Entourage (TV series)

Entourage is an American comedy-drama television series that premiered on HBO on July 18, 2004 and concluded on September 11, 2011, after eight seasons...

 – Arena

Arena (television network)

Arena is an Australian general entertainment cable and satellite channel available on Foxtel, Austar and Optus Television's subscription platforms.-History:...

Nominated:

Rock Star: Supernova "It's Gonna Be Big" Campaign - FOX8

FOX8

Fox8 is an Australian cable and satellite channel available on Foxtel, Austar and Optus Television's subscription platforms...

High School Musical

High School Musical

High School Musical is a 2006 American television film, first in the High School Musical film franchise. Upon its release on January 20, 2006, it became the most successful film that Disney Channel Original Movie ever produced, with a television sequel High School Musical 2 released in 2007 and...

 - Disney Channel

Disney Channel Australia

For the Disney Channel in other countries, see Disney Channel . For the original Disney Channel, see Disney Channel.Disney Channel Australia is a television channel that is broadcast in Australia and New Zealand...

Budgie Nation - MTV

MTV Australia

MTV Australia is 24 hour general entertainment channel specialising in music and youth culture programming which serves Australia and New Zealand. It is operated by Viacom International Media Networks Australia owned by Viacom and primarily features imported shows as well as locally produced...

Channel [V

Channel V Australia

Channel [V] Australia is an Australian subscription television music channel, and also the newest Channel [V] channel. It is available on Foxtel, Optus TV and Austar satellite and cable services...

]: ARIA Awards

ARIA Music Awards of 2006

The 20th Annual Australian Recording Industry Association Music Awards were held on 29 October 2006 at the Acer Arena at the Sydney Olympic Park complex...

 - Channel [V

Channel V Australia

Channel [V] Australia is an Australian subscription television music channel, and also the newest Channel [V] channel. It is available on Foxtel, Optus TV and Austar satellite and cable services...

]

Entourage

Entourage (TV series)

Entourage is an American comedy-drama television series that premiered on HBO on July 18, 2004 and concluded on September 11, 2011, after eight seasons...

 – Arena

Arena (television network)

Arena is an Australian general entertainment cable and satellite channel available on Foxtel, Austar and Optus Television's subscription platforms.-History:...

Most Creative Use of Technology (for a consumer application)

Winner:

High School Musical

High School Musical

High School Musical is a 2006 American television film, first in the High School Musical film franchise. Upon its release on January 20, 2006, it became the most successful film that Disney Channel Original Movie ever produced, with a television sequel High School Musical 2 released in 2007 and...

 Dance Off – Disney Channel

Disney Channel Australia

For the Disney Channel in other countries, see Disney Channel . For the original Disney Channel, see Disney Channel.Disney Channel Australia is a television channel that is broadcast in Australia and New Zealand...

Nominated:

Eeeaster

Easter

Easter is the central feast in the Christian liturgical year. According to the Canonical gospels, Jesus rose from the dead on the third day after his crucifixion. His resurrection is celebrated on Easter Day or Easter Sunday...

 Frasier

Frasier

Frasier is an American sitcom that was broadcast on NBC for eleven seasons, from September 16, 1993, to May 13, 2004. The program was created and produced by David Angell, Peter Casey, and David Lee in association with Grammnet and Paramount Network Television.A spin-off of Cheers, Frasier stars...

 Interactive Marathon - TV1

TV1 (Australia)

TV1 is an Australian cable and satellite channel available on Foxtel, Austar and Optus Television's subscription platforms.-History:TV1 launched as part of the original Galaxy lineup. The channel is jointly owned by Sony International Television, Universal Studios and Paramount. The channel shows...

High School Musical

High School Musical

High School Musical is a 2006 American television film, first in the High School Musical film franchise. Upon its release on January 20, 2006, it became the most successful film that Disney Channel Original Movie ever produced, with a television sequel High School Musical 2 released in 2007 and...

 Dance Off - Disney Channel

Disney Channel Australia

For the Disney Channel in other countries, see Disney Channel . For the original Disney Channel, see Disney Channel.Disney Channel Australia is a television channel that is broadcast in Australia and New Zealand...

Sky News

Sky News Australia

Sky News Australia is an Australian 24 hour cable and satellite news channel available in 2.5 million homes on Foxtel, Austar, Optus Television and Neighbourhood Cable subscription platforms....

: Anytime, Anywhere - Sky News

Sky News Australia

Sky News Australia is an Australian 24 hour cable and satellite news channel available in 2.5 million homes on Foxtel, Austar, Optus Television and Neighbourhood Cable subscription platforms....

Supernova

Supernova

A supernova is a stellar explosion that is more energetic than a nova. It is pronounced with the plural supernovae or supernovas. Supernovae are extremely luminous and cause a burst of radiation that often briefly outshines an entire galaxy, before fading from view over several weeks or months...

 - UK.TV

Talent

Favourite International Personality or Actor (public vote)

Winner

Paul Snr. and Paul Jnr. Teutul (American Chopper

American Chopper

American Chopper is a reality television series that airs on Discovery Channel, produced by Pilgrim Films & Television. The series centers on Paul Teutul, Sr. and his son Paul Teutul, Jr. , who manufacture custom motorcycles. Orange County Choppers is in Newburgh, New York...

) – Discovery Channel

Favourite Male Personality (public vote)

Winner

Steve Irwin

Steve Irwin

Stephen Robert "Steve" Irwin , nicknamed "The Crocodile Hunter", was an Australian television personality, wildlife expert, and conservationist. Irwin achieved worldwide fame from the television series The Crocodile Hunter, an internationally broadcast wildlife documentary series which he co-hosted...

 – Animal Planet

Favourite Female Personality (public vote)

Winner

Antonia Kidman

Antonia Kidman

Antonia Kidman is an Australian journalist and TV presenter, and the younger sister of actress Nicole Kidman. She has 5 children.-Early life and family:...

 – W. Channel

Most Outstanding Performance by an Actor – Male

Winner

Dan Wyllie (Love My Way) – W. Channel

Most Outstanding Performance by an Actor – Female

Winner

Asher Keddie (Love My Way) – W. Channel

Most Outstanding Performance by a Presenter

Winner

David Speers

David Speers

David Speers is an Australian journalist and the political editor at Sky News Australia. He worked with the Macquarie Radio Network, including the station 2GB, and the Southern Cross radio network, including stations 2UE and 3AW, before joining Sky in 2000. He has been a member of the National...

 (Agenda) – Sky News

Hall of Fame: Channel of The Year

Hall of Fame - Channel of The Year

Winner:

Nickelodeon

Nickelodeon Australia

Nickelodeon is the Australian counterpart of the Nickelodeon network in the United States. It is operated by a joint venture of XYZnetworks and MTV Networks Australia.-History:...

Nominated:

FOX 8

FOX8

Fox8 is an Australian cable and satellite channel available on Foxtel, Austar and Optus Television's subscription platforms...

Sky News

Sky News Australia

Sky News Australia is an Australian 24 hour cable and satellite news channel available in 2.5 million homes on Foxtel, Austar, Optus Television and Neighbourhood Cable subscription platforms....

Nickelodeon

Nickelodeon Australia

Nickelodeon is the Australian counterpart of the Nickelodeon network in the United States. It is operated by a joint venture of XYZnetworks and MTV Networks Australia.-History:...

Fox Sports

Fox Sports (Australia)

Fox Sports is an Australia group of sports channels. They are owned by the Premier Media Group, which is in turn owned by News Corporation, and Consolidated Media Holdings. Its main competitors are ESPN, which has little local content and the free-to-air digital channel One HD...

External links

• ASTRA Awards - Official Website
• ASTRA - Australian Subscription Television and Radio Association