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5 (gum)
Encyclopedia
5 is a brand of sugar-free chewing gum
that is manufactured by the Wrigley Company
. Advertisements for the gum suggest it stimulates the five human senses. It uses the slogan "Stimulate Your Senses." "React" flavors use the slogan: "Everyone Experiences It Differently".
5 gum was introduced to United States
markets in March 2007, in Canada
in January 2008, in Russia
, Europe
and Australia
in 2009, in China
, India
, Italy
, Israel
, Thailand
, and Malaysia in 2010.
There are fewer than five calories in a piece of 5 gum. The gum contains aspartame
(with phenylalanine
), acesulfame-potassium, soy lecithin, sorbitol
, mannitol and other sweeteners.
In Australia, "Pulse" was discontinued and introduced "React2". A limited edition flavor called "Mutant" has been released in Australia as a promotion X-Men: First Class
. A unique flavor called "Evolution" with a sour to sweet citrus pear taste was introduced in Germany and Italy at first and then available to a few other european countries such as Greece and Cyprus.
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Flavor
Peppermint
Cinnamon
Spearmint
Berry
Tropical
Wintermint
Bubble
Fruit
Mint
Watermelon
Green Apple
Grape
Citrus/Pear
Sour Tropical
United States
Cobalt
Flare
Rain
Elixir
Lush
Solstice
Zing
React React2
React React2
Prism
Vortex
Swerve
Canada
Cobalt
Flare
Rain
Elixir
Lush
Solstice
Evolve
React
React
Prism
Vortex
Europe
Cobalt
Electro
Flood (France)
Pulse
Instinct (Spain & France)
Turbulence (Spain)
UK
Cobalt
Electro (Discontinued)
Flood
Pulse
Germany
Cobalt
Electro
Flood
Pulse
Instinct
Turbulence
Evolution
Cyprus
Cobalt
Electro
Flood
Pulse
Turbulence
Evolution
Greece
Cobalt
Electro
Flood
Pulse
Turbulence
Evolution
Italy
Cobalt
Electro
Flood
Pulse
Turbulence
Evolution
Russia
Frost
Electro
Hybrid
React
Cyclone
Asia
透心涼薄荷味 (Cobalt)
電感薄荷味 (Rain)
爽甜熱果味 (Pulse)
異感果汁味 (React)
異感薄荷味 (React)
激酷西瓜味 (Tempest)
5X Mutant
Australia & New Zealand
Cobalt
Electro
Pulse (Discontinued)
Zing
React
React
Tempest
5X Mutant
South Africa
Cobalt
Electro
Turbulence
logo, which is a human figure in the shape of the 5 logo.
Chewing gum
Chewing gum is a type of gum traditionally made of chicle, a natural latex product, or synthetic rubber known as polyisobutylene. For economical and quality reasons, many modern chewing gums use rubber instead of chicle...
that is manufactured by the Wrigley Company
Wm. Wrigley Jr. Company
The William Wrigley Jr. Company is a company headquartered in the Wrigley Building in Near North Side, Chicago, Illinois. The company was founded on April 1, 1891, originally selling products such as soap and baking powder. In 1892, William Wrigley, Jr., the company's founder, began packaging...
. Advertisements for the gum suggest it stimulates the five human senses. It uses the slogan "Stimulate Your Senses." "React" flavors use the slogan: "Everyone Experiences It Differently".
5 gum was introduced to United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
markets in March 2007, in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
in January 2008, in Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
, Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
and Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
in 2009, in China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
, Israel
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...
, Thailand
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
, and Malaysia in 2010.
There are fewer than five calories in a piece of 5 gum. The gum contains aspartame
Aspartame
Aspartame is an artificial, non-saccharide sweetener used as a sugar substitute in some foods and beverages. In the European Union, it is codified as E951. Aspartame is a methyl ester of the aspartic acid/phenylalanine dipeptide. It was first sold under the brand name NutraSweet; since 2009 it...
(with phenylalanine
Phenylalanine
Phenylalanine is an α-amino acid with the formula C6H5CH2CHCOOH. This essential amino acid is classified as nonpolar because of the hydrophobic nature of the benzyl side chain. L-Phenylalanine is an electrically neutral amino acid, one of the twenty common amino acids used to biochemically form...
), acesulfame-potassium, soy lecithin, sorbitol
Sorbitol
Sorbitol, also known as glucitol, Sorbogem® and Sorbo®, is a sugar alcohol that the human body metabolizes slowly. It can be obtained by reduction of glucose, changing the aldehyde group to a hydroxyl group. Sorbitol is found in apples, pears, peaches, and prunes...
, mannitol and other sweeteners.
Products
The brand features sixteen flavors of chewing gum, all of which are available in the United States of America, with the exception of 5X Mutant and Evolution. The first three flavors introduced were Spearmint, Cinnamon, and Peppermint; second came Tropical and Berry; and in 2009, Winter mint and Bubble. In March 2010, two new flavors, both named "React" were introduced in the United States. "React" comes in both mint and fruit flavors and was released in Australia on the 24th of March 2011. 5 also offers a watermelon flavor called "Prism", a Green Apple flavor called "Vortex" and an exotic one called "Swerve".In Australia, "Pulse" was discontinued and introduced "React2". A limited edition flavor called "Mutant" has been released in Australia as a promotion X-Men: First Class
X-Men: First Class
X-Men: First Class is a comic book series published by Marvel Comics starring the X-Men.-Publication history:The original series was an eight-issue limited series. It began in September 2006 and ended in April 2007. It was written by Jeff Parker and penciled by Roger Cruz...
. A unique flavor called "Evolution" with a sour to sweet citrus pear taste was introduced in Germany and Italy at first and then available to a few other european countries such as Greece and Cyprus.
Flavor variations
Flavor experiences
- United States :
- Cobalt ...a cooling peppermint
- Flare ...a warming cinnamon
- Rain ...a tingling spearmint
- Elixir ...a mouthwatering berry
- Lush ...a crisp tropical
- Solstice ...a warm to cool winter
- Zing ...a sour to sweet bubble
- React ...a unique fruit flavor experience
- React ...a unique mint flavor experience
- Prism ...an electric watermelon
- Vortex ...a juicy green apple
- React 2 ...a unique fruit flavor experience
- React 2 ...a unique mint flavor experience
- Swerve ...a tangy to sweet tropical
- Other :
- Tempest ...a mouthwatering watermelon
- Turbulence ...a mouthwatering watermelon
- 5X Mutant (Limited Edition)
- Evolution ...a sour to sweet citrus pear
Packaging
A package of 5 gum contains 15 sticks of gum in the United States and Canada, or 12 in Europe and Australia. It is a slim packet with three rows of five in North America, or three rows of four in other countries. Ingredients, nutrition facts, and description of the flavor aren't on the box (except for the European versions), instead they are printed on the outer plastic wrap, to keep the box itself simple. The foil that the gum is wrapped in is glossy and covered with 5 logos. The wrappers all match the color of the gum inside (except for the American Prism flavor, which has a lime green wrapper with red-orange gum). The original 5 gum variety pack contained three packs of Rain, Cobalt, Lush and Elixir. A new variety pack was introduced in fall 2009 containing the flavors Rain, Cobalt, Solstice and Zing, and another with three packs of Cobalt, Rain, Solstice, and Elixir. The pack has a Tidy ManLitter
Litter consists of waste products such as containers, papers, wrappers or faeces which have been disposed of without consent. Litter can also be used as a verb...
logo, which is a human figure in the shape of the 5 logo.