99 Ranch Market
Encyclopedia
Although most of its customers are ethnic Chinese American
s and Taiwanese Americans, shoppers also include recent immigrants from China, ethnic Chinese from Vietnam, and others. The chain sells a wide range of imported food products and merchandise from Hong Kong
, Japan
, Mainland China
, Taiwan
, and Southeast Asia
, (particularly Vietnam
and Thailand
). It also carries some domestic products made by Chinese American companies and a limited selection of mainstream American brands. In addition, it has also reached out to pan-Asian customers, especially Filipino American
s and Japanese American
s, by opening locations in areas predominantly populated by people of these two ethnicities.
Because 99 Ranch Market serves a predominantly Chinese American base, Mandarin Chinese serves as the lingua franca of the supermarket and its adjacent businesses. In-store PA announcements announcing specials are multi-lingual and often spoken in English, Mandarin, Cantonese with certain stores also using Taiwanese and Vietnamese.
The name of the chain includes "99," a number considered lucky by ethnic Chinese
. THe number nine in Chinese sounds like the word for "long-lasting."
The English slogan is "united at heart for a better future" and the Chinese slogan is "大華與您共創未來" (Dà Huá yǔ nín gòngchuàng wèilái "99 Ranch is creating the future together with you").
, where the supermarket is strategically located near the technology industries of the Silicon Valley
which employ many Asian immigrants, and Irvine, California
, where wealthy Taiwanese Americans settled during the 1990s.
Non-suburban locations tend to be located in multi-ethnic districts. For instance, the Van Nuys, California and Richmond, California
stores are located in multi-cultural neighborhoods and are popular among African American
, Mexican
, and Caucasian
customers, as well as Chinese-speaking customers.
Older Cantonese Chinese neighborhoods in California have not been as welcoming to the chain. The 99 Ranch in Los Angeles' Chinatown
operated in the Bamboo Plaza area for several years, but eventually the store was closed, perhaps due to its obscure location and lack of parking space, and perhaps due to competition from local small grocers, who have maintained their popularity among elderly Chinese American shoppers.
Setting up in suburbia, 99 Ranch Market is often the only Asian American supermarket and shopping center for miles around. For instance, 99 Ranch Market is one of the very few Asian supermarket
s operating in the San Fernando Valley
.
Given the market chain's premium locations, the costs of rent for tenants are generally high, but other Chinese businesses, such as Sam Woo Restaurant
s, Chinese traditional medicine shops, and gift stores, have been known to follow 99 Ranch Market to its new locations, with 99 Ranch market becoming the anchor tenant for the smaller stores and restaurants within developing Asian suburban shopping areas. For example, in Phoenix, Arizona
, the state's first 99 Ranch Market opened as part of a larger "Chinese Cultural Center" that offers a number of Asian restaurants and shops for the city and surrounding areas.
Most 99 Ranch Markets are company-owned. The only franchised locations in the United States are those in Las Vegas;.
s for totals above $
5.00 whereas many markets in old Chinatowns do not. Also, a handful of 99 Ranch Market locations have an in-store branch of East West Bank
, a major Chinese American bank.
Most 99 Ranch Market locations have a full-service take-out deli serving a combination of Cantonese
, Taiwanese
, and Szechuan
fare. Some of the delis in the markets also feature pre-cooked meats, such as Cantonese roast duck (huo ya) and barbecued pork (cha shao). These stores also have a bakery with cakes and fresh Chinese pastries, most of the bread products and pastries sold in the markets are made inside the store. The 99 Ranch locations that do not have delicatessens and/or bakeries simply operate as bare-bones markets.
99 Ranch Market used to operate a membership VIP card program, send out mail circulars with coupons, and promote some sweepstakes as well. All of these programs and promotions were discontinued in August, 2007, in favor of offering all customers the same price benefits. Although the chain remains successful and popular, prices are on average generally higher when compared to smaller non-chain Chinese groceries.
The chain also runs major advertising campaigns, including in-print ads in Chinese-language newspapers such as World Journal
, television ads on ETTV America and TVB USA, and radio ads on Chinese-language radio in Southern California.
99 Ranch Market is powered by IT Retail Software, which allows flexible point-of-sales software to customize and manage rewards for customers.
, 99 Ranch's main competitors are the Hong Kong Supermarket
(established in 1981) and Shun Fat Supermarket
(started in the mid-1990s) chains. These two supermarket chains tend to be located within close proximity of some 99 Ranch Market locations, especially in the predominantly Asian American neighborhoods of southern California.
In the San Francisco Bay Area
, 99 Ranch Market's main competitors are the Marina Food
and Lion Supermarket chains, as well as smaller and longer-established Cantonese Chinese grocery stores, such as those in Oakland's
Chinatown
and the Asian neighborhoods of San Francisco. In the Silicon Valley
, 99 Ranch Market and Marina are complemented by a number of other large Asian supermarkets with various national-ethnic affiliations. These include Tin Tin (Chinese), Lion (Chinese), Mitsuwa (Japanese), and Han Kook (Korean) supermarkets.
In the Seattle metropolitan area
, 99 Ranch Market competes with longer-established supermarket chains such as Uwajimaya
, local Vietnamese supermarkets Viet Wah and Hop Thanh (HT Market), and suburban Korean supermarkets and groceries such as Paldo World and H Mart
. The two stores in the Seattle area are located far from where most Taiwanese Americans live, and cater instead to mainland Chinese immigrants and Asians from other backgrounds.
Chinese American
Chinese Americans represent Americans of Chinese descent. Chinese Americans constitute one group of overseas Chinese and also a subgroup of East Asian Americans, which is further a subgroup of Asian Americans...
s and Taiwanese Americans, shoppers also include recent immigrants from China, ethnic Chinese from Vietnam, and others. The chain sells a wide range of imported food products and merchandise from Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, Mainland China
Mainland China
Mainland China, the Chinese mainland or simply the mainland, is a geopolitical term that refers to the area under the jurisdiction of the People's Republic of China . According to the Taipei-based Mainland Affairs Council, the term excludes the PRC Special Administrative Regions of Hong Kong and...
, Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
, and Southeast Asia
Southeast Asia
Southeast Asia, South-East Asia, South East Asia or Southeastern Asia is a subregion of Asia, consisting of the countries that are geographically south of China, east of India, west of New Guinea and north of Australia. The region lies on the intersection of geological plates, with heavy seismic...
, (particularly Vietnam
Vietnam
Vietnam – sometimes spelled Viet Nam , officially the Socialist Republic of Vietnam – is the easternmost country on the Indochina Peninsula in Southeast Asia. It is bordered by China to the north, Laos to the northwest, Cambodia to the southwest, and the South China Sea –...
and Thailand
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
). It also carries some domestic products made by Chinese American companies and a limited selection of mainstream American brands. In addition, it has also reached out to pan-Asian customers, especially Filipino American
Filipino American
Filipino Americans are Americans of Filipino ancestry. Filipino Americans, often shortened to "Fil-Ams", or "Pinoy",Filipinos in what is now the United States were first documented in the 16th century, with small settlements beginning in the 18th century...
s and Japanese American
Japanese American
are American people of Japanese heritage. Japanese Americans have historically been among the three largest Asian American communities, but in recent decades have become the sixth largest group at roughly 1,204,205, including those of mixed-race or mixed-ethnicity...
s, by opening locations in areas predominantly populated by people of these two ethnicities.
Because 99 Ranch Market serves a predominantly Chinese American base, Mandarin Chinese serves as the lingua franca of the supermarket and its adjacent businesses. In-store PA announcements announcing specials are multi-lingual and often spoken in English, Mandarin, Cantonese with certain stores also using Taiwanese and Vietnamese.
The name of the chain includes "99," a number considered lucky by ethnic Chinese
Ethnic Chinese
Ethnic Chinese may refer to:*Han Chinese, the dominant ethnic group in the People's Republic of China, Hong Kong, Macao, the Republic of China and Singapore....
. THe number nine in Chinese sounds like the word for "long-lasting."
The English slogan is "united at heart for a better future" and the Chinese slogan is "大華與您共創未來" (Dà Huá yǔ nín gòngchuàng wèilái "99 Ranch is creating the future together with you").
General locations
Generally, the chain locates its stores in newer suburban Mandarin-speaking immigrant communities, such as Milpitas, CaliforniaMilpitas, California
Milpitas is a city in Santa Clara County, California. It is a suburb of the major city of San Jose, California. It is located with San Jose to its south and Fremont to its north, at the eastern end of State Route 237 and generally between Interstates 680 and 880 which run roughly north/south...
, where the supermarket is strategically located near the technology industries of the Silicon Valley
Silicon Valley
Silicon Valley is a term which refers to the southern part of the San Francisco Bay Area in Northern California in the United States. The region is home to many of the world's largest technology corporations...
which employ many Asian immigrants, and Irvine, California
Irvine, California
Irvine is a suburban incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28, 1971, the city has a population of 212,375 as of the 2010 census. However, the California...
, where wealthy Taiwanese Americans settled during the 1990s.
Non-suburban locations tend to be located in multi-ethnic districts. For instance, the Van Nuys, California and Richmond, California
Richmond, California
Richmond is a city in western Contra Costa County, California, United States. The city was incorporated on August 7, 1905. It is located in the East Bay, part of the San Francisco Bay Area. It is a residential inner suburb of San Francisco, as well as the site of heavy industry, which has been...
stores are located in multi-cultural neighborhoods and are popular among African American
African American
African Americans are citizens or residents of the United States who have at least partial ancestry from any of the native populations of Sub-Saharan Africa and are the direct descendants of enslaved Africans within the boundaries of the present United States...
, Mexican
Mexican people
Mexican people refers to all persons from Mexico, a multiethnic country in North America, and/or who identify with the Mexican cultural and/or national identity....
, and Caucasian
White people
White people is a term which usually refers to human beings characterized, at least in part, by the light pigmentation of their skin...
customers, as well as Chinese-speaking customers.
Older Cantonese Chinese neighborhoods in California have not been as welcoming to the chain. The 99 Ranch in Los Angeles' Chinatown
Chinatown, Los Angeles
Chinatown in Los Angeles, California is located in the city's downtown area. Built in 1938, it is the second Chinatown to be constructed in Los Angeles. The original historic Chinatown was founded in the late 19th century, but was demolished to make room for Union Station, the city's major rail...
operated in the Bamboo Plaza area for several years, but eventually the store was closed, perhaps due to its obscure location and lack of parking space, and perhaps due to competition from local small grocers, who have maintained their popularity among elderly Chinese American shoppers.
Setting up in suburbia, 99 Ranch Market is often the only Asian American supermarket and shopping center for miles around. For instance, 99 Ranch Market is one of the very few Asian supermarket
Asian supermarket
An Asian supermarket, sometimes called an "Oriental supermarket", is a grocery store in non-Asian countries that stocks items imported from the many countries in East and Southeast Asia. They carry items and ingredients generally well-suited for Asian cuisines and not found in most Western...
s operating in the San Fernando Valley
San Fernando Valley
The San Fernando Valley is an urbanized valley located in the Los Angeles metropolitan area of southern California, United States, defined by the dramatic mountains of the Transverse Ranges circling it...
.
Given the market chain's premium locations, the costs of rent for tenants are generally high, but other Chinese businesses, such as Sam Woo Restaurant
Sam Woo Restaurant
Sam Woo Restaurant is a restaurant chain that serves Hong Kong-style cuisine. It has many locations in predominantly overseas Chinese communities of Southern California, in Las Vegas, and in the suburbs of Toronto. It is commonly referred to by non-Chinese-speaking customers as "Sam Woo's" as if...
s, Chinese traditional medicine shops, and gift stores, have been known to follow 99 Ranch Market to its new locations, with 99 Ranch market becoming the anchor tenant for the smaller stores and restaurants within developing Asian suburban shopping areas. For example, in Phoenix, Arizona
Phoenix, Arizona
Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...
, the state's first 99 Ranch Market opened as part of a larger "Chinese Cultural Center" that offers a number of Asian restaurants and shops for the city and surrounding areas.
Most 99 Ranch Markets are company-owned. The only franchised locations in the United States are those in Las Vegas;.
Store layout and offerings
In design, 99 Ranch Market stores are similar to mainstream American supermarkets, with aisles that are wider and less cluttered than in most other Chinese markets. The supermarket accepts credit cardCredit card
A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder's promise to pay for these goods and services...
s for totals above $
United States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....
5.00 whereas many markets in old Chinatowns do not. Also, a handful of 99 Ranch Market locations have an in-store branch of East West Bank
East West Bank
East West Bank is a Chinese American bank in the state of California in the United States. It has 119 branch locations in northern and southern California, Georgia, Massachusetts, New York, Texas, Washington, two overseas branches in Hong Kong, one each in Shanghai and Shantou and representative...
, a major Chinese American bank.
Most 99 Ranch Market locations have a full-service take-out deli serving a combination of Cantonese
Cantonese cuisine
Cantonese cuisine comes from Guangdong Province in southern China and is one of 8 superdivisions of Chinese cuisine. Its prominence outside China is due to the great numbers of early emigrants from Guangdong. Cantonese chefs are highly sought after throughout the country...
, Taiwanese
Taiwanese cuisine
Taiwanese cuisine has several variations. In addition to the following representative dishes from the people of Hoklo ethnicity , there are also Aboriginal, Hakka, and local derivatives of Chinese cuisines .Taiwanese cuisine itself is often associated with influences from mid to southern...
, and Szechuan
Szechuan cuisine
Szechuan cuisine, Sichuan cuisine, or Szechwan cuisine is a style of Chinese cuisine originating in the Sichuan Province of southwestern China famed for bold flavors, particularly the pungency and spiciness resulting from liberal use of garlic and chili peppers, as well as the unique flavour of...
fare. Some of the delis in the markets also feature pre-cooked meats, such as Cantonese roast duck (huo ya) and barbecued pork (cha shao). These stores also have a bakery with cakes and fresh Chinese pastries, most of the bread products and pastries sold in the markets are made inside the store. The 99 Ranch locations that do not have delicatessens and/or bakeries simply operate as bare-bones markets.
99 Ranch Market used to operate a membership VIP card program, send out mail circulars with coupons, and promote some sweepstakes as well. All of these programs and promotions were discontinued in August, 2007, in favor of offering all customers the same price benefits. Although the chain remains successful and popular, prices are on average generally higher when compared to smaller non-chain Chinese groceries.
The chain also runs major advertising campaigns, including in-print ads in Chinese-language newspapers such as World Journal
World Journal
World Journal is a daily Chinese language newspaper serving overseas Chinese in North America. The newspaper has its headquarters in Whitestone, Queens, New York City....
, television ads on ETTV America and TVB USA, and radio ads on Chinese-language radio in Southern California.
99 Ranch Market is powered by IT Retail Software, which allows flexible point-of-sales software to customize and manage rewards for customers.
Competitors
In Southern CaliforniaSouthern California
Southern California is a megaregion, or megapolitan area, in the southern area of the U.S. state of California. Large urban areas include Greater Los Angeles and Greater San Diego. The urban area stretches along the coast from Ventura through the Southland and Inland Empire to San Diego...
, 99 Ranch's main competitors are the Hong Kong Supermarket
Hong Kong Supermarket
Hong Kong Supermarket is a growing supermarket chain in the Los Angeles region of Southern California. It operates mainly in the newer suburban overseas Chinese communities, particularly in the Los Angeles, Philadelphia, and New York City areas....
(established in 1981) and Shun Fat Supermarket
Shun Fat Supermarket
Shun Fat Supermarket is a small, but growing, Chinese Vietnamese American supermarket chain in the San Gabriel Valley region in California, Sacramento, California, San Pablo, California, and Las Vegas, Nevada....
(started in the mid-1990s) chains. These two supermarket chains tend to be located within close proximity of some 99 Ranch Market locations, especially in the predominantly Asian American neighborhoods of southern California.
In the San Francisco Bay Area
San Francisco Bay Area
The San Francisco Bay Area, commonly known as the Bay Area, is a populated region that surrounds the San Francisco and San Pablo estuaries in Northern California. The region encompasses metropolitan areas of San Francisco, Oakland, and San Jose, along with smaller urban and rural areas...
, 99 Ranch Market's main competitors are the Marina Food
Marina Food
Marina Food is an Asian American supermarket chain located in the San Francisco Bay Area.Marina Food has several locations in cities such as Cupertino, San Mateo , Union City, and the Warm Springs district of Fremont....
and Lion Supermarket chains, as well as smaller and longer-established Cantonese Chinese grocery stores, such as those in Oakland's
Oakland, California
Oakland is a major West Coast port city on San Francisco Bay in the U.S. state of California. It is the eighth-largest city in the state with a 2010 population of 390,724...
Chinatown
Chinatown
A Chinatown is an ethnic enclave of overseas Chinese people, although it is often generalized to include various Southeast Asian people. Chinatowns exist throughout the world, including East Asia, Southeast Asia, the Americas, Australasia, and Europe. Binondo's Chinatown located in Manila,...
and the Asian neighborhoods of San Francisco. In the Silicon Valley
Silicon Valley
Silicon Valley is a term which refers to the southern part of the San Francisco Bay Area in Northern California in the United States. The region is home to many of the world's largest technology corporations...
, 99 Ranch Market and Marina are complemented by a number of other large Asian supermarkets with various national-ethnic affiliations. These include Tin Tin (Chinese), Lion (Chinese), Mitsuwa (Japanese), and Han Kook (Korean) supermarkets.
In the Seattle metropolitan area
Seattle metropolitan area
The Seattle metropolitan area in the US state of Washington includes the city of Seattle, King County, Snohomish County, and Pierce County within the Puget Sound region. The U.S...
, 99 Ranch Market competes with longer-established supermarket chains such as Uwajimaya
Uwajimaya
Uwajimaya, Inc., doing business as , is a family-owned supermarket chain with its corporate headquarters in the Industrial District, Seattle, Washington, and with locations in Greater Seattle. Uwajimaya sells mainly Asian food—with an emphasis on Japanese—though it also stocks Western staples...
, local Vietnamese supermarkets Viet Wah and Hop Thanh (HT Market), and suburban Korean supermarkets and groceries such as Paldo World and H Mart
H Mart
H Mart is an American supermarket chain operated by the Hanahreum Group, headquartered in Lyndhurst, New Jersey. The chain, with locations throughout the United States, specializes in providing Asian foods. The chain operates Super H Mart stores...
. The two stores in the Seattle area are located far from where most Taiwanese Americans live, and cater instead to mainland Chinese immigrants and Asians from other backgrounds.
California
- AlhambraAlhambra, CaliforniaAlhambra is a city located in the western San Gabriel Valley region of Los Angeles County, California, United States, which is approximately eight miles from the Downtown Los Angeles civic center. As of the 2010 census, the population was 83,089, down from 85,804 at the 2000 census. The city's...
- opened in August 2006 as 168 Market, replaced a VonsVonsVons is a southern California and southern Nevada supermarket chain and a division of Safeway Inc. It is headquartered in Arcadia, California, and operates stores under the Vons and Pavilions banners.-Beginning:...
which lost its lease on the building - AnaheimAnaheim, CaliforniaAnaheim is a city in Orange County, California. As of the 2010 United States Census, the city population was about 365,463, making it the most populated city in Orange County, the 10th most-populated city in California, and ranked 54th in the United States...
- ArcadiaArcadia, CaliforniaArcadia is an affluent city in Los Angeles County, California, United States, and located approximately northeast of downtown Los Angeles in the San Gabriel Valley and at the base of the San Gabriel Mountains....
- ArtesiaArtesia, CaliforniaArtesia is a city in southeast Los Angeles County, California. Artesia was incorporated on May 29, 1959 and is one of Los Angeles County's Gateway Cities. The city has a 2010 census population of 16,522...
- Chino Hills, CaliforniaChino Hills, CaliforniaChino Hills is a Los Angeles suburb located in the southwestern corner of San Bernardino County, California, United States. The city borders Los Angeles County on its northwest side, Orange County to its south, and Riverside County to its southeast...
- Rolling Ridge Center, opened in July 2007, replaced a Ralph's - ConcordConcord, CaliforniaConcord is the largest city in Contra Costa County, California, USA. At the 2010 census, the city had a population of 122,067. Originally founded in 1869 as the community of Todos Santos by Salvio Pacheco, the name was changed to Concord within months...
- opened September 15, 2009 in a former OfficeMaxOfficeMaxOfficeMax , is an American office supplies retailer that was founded in 1988 and is headquartered in Naperville, Illinois.-History:On April 1, 1988, OfficeMax was founded in Cleveland, Ohio, by Bob Hurwitz and Michael Feuer. Hurwitz served as executive chairman and chief executive officer and Feuer...
store - CupertinoCupertino, CaliforniaCupertino is an affluent suburban city in Santa Clara County, California in the U.S., directly west of San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The population was 58,302 at the time of the 2010 census. Forbes...
- Cupertino Village - Daly CityDaly City, CaliforniaDaly City is the largest city in San Mateo County, California, United States, with a 2010 population of 101,123. Located immediately south of San Francisco, it is named in honor of businessman and landowner John Daly.-History:...
- Skyline Plaza, replaced a Cala Food - DublinDublin, CaliforniaDublin is a suburban city of the East Bay region of Alameda County, California, United States. Located along the north side of Interstate 580 at the intersection with Interstate 680, roughly east of Hayward, west of Livermore and north of San Jose, it was named after the city of Dublin in...
- opened August 2007 in a former RalphsRalphsRalphs is a major supermarket chain in the Southern California area and the largest subsidiary of Cincinnati-based Kroger. It is the oldest such chain west of the Mississippi River. Ralphs also operates stores under the Food 4 Less and Foods Co. names in California.-History:Ralphs Grocery Company...
store - Foster CityFoster City, CaliforniaFoster City is an affluent planned city located in San Mateo County, California, 94404. As of the 2010 census, the city had a total population of 30,567. Forbes ranked Foster City #10 on their 2009 list of America's Top 25 Towns to Live Well. Money has also recognized Foster City multiple times as...
- opened 2003, replaced PW Market - Fountain Valley, CaliforniaFountain Valley, CaliforniaFountain Valley is a city in Orange County, California. The population was 55,313 at the 2010 census. A classic bedroom community, Fountain Valley is a middle-class residential area.- History :...
- opened 2010 - FremontFremont, CaliforniaFremont is a city in Alameda County, California. It was incorporated on January 23, 1956, from the merger of five smaller communities: Centerville, Niles, Irvington, Mission San Jose, and Warm Springs...
- FremontFremont, CaliforniaFremont is a city in Alameda County, California. It was incorporated on January 23, 1956, from the merger of five smaller communities: Centerville, Niles, Irvington, Mission San Jose, and Warm Springs...
(Mission District) - opened 2010 - GardenaGardena, CaliforniaGardena is a city in Los Angeles County, California, United States. The population was 58,829 at the 2010 census, up from 57,746 at the 2000 census.-Geography:Gardena is located at ....
- Hacienda HeightsHacienda Heights, CaliforniaHacienda Heights is an unincorporated census-designated place in and below the Puente Hills of the San Gabriel Valley, in Los Angeles County, California, United States...
- Hacienda Center, replaced a Lucky'sLucky StoresLucky Stores is an American supermarket chain founded in Alameda County, California in 1935. Lucky is currently operated by SuperValu in Southern California and Nevada and by Save Mart in Northern California and Nevada.In 1998, Lucky's parent company, American Stores, was taken over by Albertsons,... - IrvineIrvine, CaliforniaIrvine is a suburban incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28, 1971, the city has a population of 212,375 as of the 2010 census. However, the California...
- Culver Plaza - IrvineIrvine, CaliforniaIrvine is a suburban incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28, 1971, the city has a population of 212,375 as of the 2010 census. However, the California...
- Irvine Center, opened 2001 - Los AngelesLos Angeles, CaliforniaLos Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...
- Van Nuys neighborhood - MilpitasMilpitas, CaliforniaMilpitas is a city in Santa Clara County, California. It is a suburb of the major city of San Jose, California. It is located with San Jose to its south and Fremont to its north, at the eastern end of State Route 237 and generally between Interstates 680 and 880 which run roughly north/south...
- Milpitas Square, newly built - Monterey ParkMonterey Park, CaliforniaMonterey Park is a city in Los Angeles County, California, United States, east of downtown Los Angeles. The city's motto is "Pride in the past, Faith in the future"...
- unnamed strip mall, opened 1996, replaced a Hoa Binh supermarket, which replaced a SafewaySafeway Inc.Safeway Inc. , a Fortune 500 company, is North America's second largest supermarket chain after The Kroger Co., with, as of December 2010, 1,694 stores located throughout the western and central United States and western Canada. It also operates some stores in the Mid-Atlantic region of the Eastern... - Mountain ViewMountain View, California-Downtown:Mountain View has a pedestrian-friendly downtown centered on Castro Street. The downtown area consists of the seven blocks of Castro Street from the Downtown Mountain View Station transit center in the north to the intersection with El Camino Real in the south...
- Grant Park Plaza Shopping Center, opened 2008 - NewarkNewark, CaliforniaNewark is a city in Alameda County, California, United States. It was incorporated as a city in September 1955. Newark is an enclave, completely surrounded by the city of Fremont. Its population was 42,573 at the 2010 census.-Geography:...
- replaced the Lido Supermarket, which replaced a SafewaySafeway Inc.Safeway Inc. , a Fortune 500 company, is North America's second largest supermarket chain after The Kroger Co., with, as of December 2010, 1,694 stores located throughout the western and central United States and western Canada. It also operates some stores in the Mid-Atlantic region of the Eastern... - PleasantonPleasanton, CaliforniaPleasanton is a city in Alameda County, California, incorporated in 1894. It is a suburb in the San Francisco Bay Area located about east of Oakland, and west of Livermore. The population was 70,285 at the 2010 census. In 2005 and 2007, Pleasanton was ranked the wealthiest middle-sized city in...
- Opened April 20, 2010 in a former Levitz FurnitureLevitz FurnitureLevitz Furniture was a nationwide chain of American furniture stores that helped create the "furniture warehouse" genre of retail furniture sales...
store - Rancho CucamongaRancho Cucamonga, CaliforniaRancho Cucamonga is a suburban city in San Bernardino County, California. As of the 2010 census, the city had a population of 165,269, up from 127,743 at the 2000 census. L. Dennis Michael was elected as Mayor on November 2, 2010. Jack Lam is the City Manager...
- newly opened November 12, 2010, in a former AlbertsonsAlbertsons LLCAlbertsons LLC is a North American grocery company based in Boise, Idaho, with over 240 supermarkets located in Arizona, New Mexico, Colorado, Texas, Louisiana, Arkansas, and Florida under the Albertson's and Super Saver Foods banners...
store - RichmondRichmond, CaliforniaRichmond is a city in western Contra Costa County, California, United States. The city was incorporated on August 7, 1905. It is located in the East Bay, part of the San Francisco Bay Area. It is a residential inner suburb of San Francisco, as well as the site of heavy industry, which has been...
- opened 1998, newly built - Rowland HeightsRowland Heights, CaliforniaRowland Heights is an unincorporated community of , located in and below the Puente Hills in the San Gabriel Valley, in Los Angeles County, California. The population of the census-designated place was 48,993 at the 2010 census, up from 48,553 at the 2000 census...
- opened 1989, replaced a GemcoGemcoGemco was an American, particularly California chain of membership department stores that was owned by San Leandro-based Lucky Stores, a California supermarket company which has since been acquired in the 1980s by American Stores Company, which was later acquired by Albertsons in 1999. It operated... - SacramentoSacramento, CaliforniaSacramento is the capital city of the U.S. state of California and the county seat of Sacramento County. It is located at the confluence of the Sacramento River and the American River in the northern portion of California's expansive Central Valley. With a population of 466,488 at the 2010 census,...
- opened November 12, 2010, newly built on site of a former AlbertsonsAlbertsons LLCAlbertsons LLC is a North American grocery company based in Boise, Idaho, with over 240 supermarkets located in Arizona, New Mexico, Colorado, Texas, Louisiana, Arkansas, and Florida under the Albertson's and Super Saver Foods banners...
store - San DiegoSan Diego, CaliforniaSan Diego is the eighth-largest city in the United States and second-largest city in California. The city is located on the coast of the Pacific Ocean in Southern California, immediately adjacent to the Mexican border. The birthplace of California, San Diego is known for its mild year-round...
- opened 1995 - San GabrielSan Gabriel, CaliforniaSan Gabriel is a city in Los Angeles County, California, United States. It is named after the Mission San Gabriel Arcángel, founded by Junipero Serra. The city grew outward from the mission and in 1852 became the original township of Los Angeles County. San Gabriel was incorporated in 1913...
- San Gabriel Square, opened 1992, newly built on site of a former drive-in theaterDrive-in theaterA drive-in theater is a form of cinema structure consisting of a large outdoor screen, a projection booth, a concession stand and a large parking area for automobiles. Within this enclosed area, customers can view movies from the privacy and comfort of their cars.The screen can be as simple as a... - San JoseSan Jose, CaliforniaSan Jose is the third-largest city in California, the tenth-largest in the U.S., and the county seat of Santa Clara County which is located at the southern end of San Francisco Bay...
- opened 1995
Other states
- Arizona
- PhoenixPhoenix, ArizonaPhoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...
, ArizonaArizonaArizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...
- Chinese Cultural CenterChinese Cultural Center, PhoenixThe Chinese Cultural Center is a complex of buildings in Phoenix, Arizona. It is located on the Northeastern side of Phoenix Sky Harbor Airport. It was established in 1997 by the COFCO Group, a state-run enterprise of the People's Republic of China...
, opened 1997, franchise, now known as Super L Ranch Market
- Phoenix
- Nevada
- Las VegasLas Vegas, NevadaLas Vegas is the most populous city in the U.S. state of Nevada and is also the county seat of Clark County, Nevada. Las Vegas is an internationally renowned major resort city for gambling, shopping, and fine dining. The city bills itself as The Entertainment Capital of the World, and is famous...
, NevadaNevadaNevada is a state in the western, mountain west, and southwestern regions of the United States. With an area of and a population of about 2.7 million, it is the 7th-largest and 35th-most populous state. Over two-thirds of Nevada's people live in the Las Vegas metropolitan area, which contains its...
(ChinatownChinatown, Las VegasThe Chinatown of Las Vegas, Nevada The Chinatown of Las Vegas, Nevada The Chinatown of Las Vegas, Nevada (Chinese: 拉斯維加斯中國城 (pinyin: Lāsīwéijiāsī Zhōngguóchéng) is a series of large strip malls with ethnic Chinese and other pan-Asian businesses on Spring Mountain Road, with the original called...
, Las VegasLas Vegas, NevadaLas Vegas is the most populous city in the U.S. state of Nevada and is also the county seat of Clark County, Nevada. Las Vegas is an internationally renowned major resort city for gambling, shopping, and fine dining. The city bills itself as The Entertainment Capital of the World, and is famous...
) - Chinatown Plaza, opened 1995, newly built
- Las Vegas
- Texas
- Blalock Market Shopping Center - Spring Branch, Houston, TexasHouston, TexasHouston is the fourth-largest city in the United States, and the largest city in the state of Texas. According to the 2010 U.S. Census, the city had a population of 2.1 million people within an area of . Houston is the seat of Harris County and the economic center of , which is the ...
(Opened November 2009 in a former Fiesta MartFiesta MartFiesta Mart Inc. is an American supermarket chain based in Houston, Texas that was established in 1972. Fiesta Mart operates stores in Texas, including the Houston, Dallas/Fort Worth, Austin, and Waco areas. The chain uses a cartoon parrot as a mascot...
) - Sugar Land, TexasSugar Land, TexasSugar Land is a city in the U.S. state of Texas within the metropolitan area and Fort Bend County. Sugar Land is one of the most affluent and fastest-growing cities in Texas, having grown more than 158 percent in the last decade. In the time period of 2000–2007, Sugar Land also enjoyed a...
(Opened January 2011) - Plano, TexasPlano, TexasPlano is a city in the state of Texas, located mostly within Collin County. The city's population was 259,841 at the 2010 census, making it the ninth-largest city in Texas and the 71st most populous city in the United States. Plano is located within the metropolitan area commonly referred to as...
(suburb of DallasDallas, TexasDallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...
) (former Albertsons), TexasTexasTexas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...
) (Opened July 2010)
- Blalock Market Shopping Center - Spring Branch, Houston, Texas
- Washington
- Edmonds, WashingtonEdmonds, WashingtonEdmonds is a city in Snohomish County, Washington, United States. Edmonds has a view of Puget Sound and both the Olympic Mountains and Cascade Range. The third most populous city in Snohomish County after Everett and Marysville, the population was 39,709 according to the 2010 census...
, opened 2003, replaced a K-Mart - Kent, WashingtonKent, WashingtonKent is a city located in King County, Washington, United States, and is the third largest city in King County and the sixth largest in the state. An outlying suburb of Seattle, Kent is also the corporate home for companies such as REI and Oberto Sausage...
- Great Wall Shopping Mall, opened 1998, newly built
- Edmonds, Washington
Defunct stores
- City of Industry, CaliforniaCaliforniaCalifornia is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
- Diamond Plaza, abandoned storefront in a popular Taiwanese strip mall, but now has remodeled storefronts in its place - Los AngelesLos Angeles, CaliforniaLos Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...
, CaliforniaCaliforniaCalifornia is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
(ChinatownChinatown, Los AngelesChinatown in Los Angeles, California is located in the city's downtown area. Built in 1938, it is the second Chinatown to be constructed in Los Angeles. The original historic Chinatown was founded in the late 19th century, but was demolished to make room for Union Station, the city's major rail...
, Los AngelesLos Angeles, CaliforniaLos Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...
) - Bamboo Plaza, opened in 1994 - MontebelloMontebello, CaliforniaMontebello is a city in Los Angeles County, California, United States, in the southwestern part of the San Gabriel Valley. It is located on of land just east of downtown Los Angeles. It is considered part of the Gateway Cities, and the city is a member of the Gateway Cities Council of...
, CaliforniaCaliforniaCalifornia is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
- opened in 1987 as 99 Price Market, it was a popular shopping area in the late 1980s but is now a largely abandoned building with only a few restaurants remaining - RosemeadRosemead, CaliforniaRosemead is a city in Los Angeles County, California, United States. As of the 2010 census, it had a population of 53,764. Rosemead is part of a cluster of cities, along with Arcadia, Temple City, Monterey Park, San Marino, and San Gabriel, in the west San Gabriel Valley with a growing Asian...
, CaliforniaCaliforniaCalifornia is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
- Diamond Square, opened 1996, newly built on site of a former K-Mart, closed 2009 - San JoseSan Jose, CaliforniaSan Jose is the third-largest city in California, the tenth-largest in the U.S., and the county seat of Santa Clara County which is located at the southern end of San Francisco Bay...
, CaliforniaCaliforniaCalifornia is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
- Blossom Valley, at the corner of Blossom Hill and Snell - WestminsterWestminster, California-Government:In the state legislature Westminster is located in the 34th, Senate District, represented by Democrat Lou Correa and Republican Tom Harman respectively, and in the 67th and 68th Assembly District, represented by Republicans Jim Silva and Van Tran respectively...
, CaliforniaCaliforniaCalifornia is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
- first-ever store, opened as 99 Price Market in 1984, and since replaced by various Vietnamese supermarkets - HonoluluHonolulu, HawaiiHonolulu is the capital and the most populous city of the U.S. state of Hawaii. Honolulu is the southernmost major U.S. city. Although the name "Honolulu" refers to the urban area on the southeastern shore of the island of Oahu, the city and county government are consolidated as the City and...
, HawaiiHawaiiHawaii is the newest of the 50 U.S. states , and is the only U.S. state made up entirely of islands. It is the northernmost island group in Polynesia, occupying most of an archipelago in the central Pacific Ocean, southwest of the continental United States, southeast of Japan, and northeast of...
- Mapunapuna, one of the few franchised locations, opened in March 1997 and closed in April 2007. - DoravilleDoraville, GeorgiaDoraville is a city in DeKalb County, Georgia, United States, northeast of Atlanta. As of the 2010 census, the city had a population of 8,330.-History:Doraville was incorporated by an act of the Georgia General Assembly, approved December 15, 1871...
, GeorgiaGeorgia (U.S. state)Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...
(suburb of AtlantaAtlanta, GeorgiaAtlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...
, GeorgiaGeorgia (U.S. state)Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...
) - Asian Square Shopping Center, opened in 1992 and closed in August 2010, franchised location
External links
- 99 Ranch Market
- 99 Ranch Market
- T & T Supermarket, which operates joint ventures with 99 Ranch Market in Canada
- AsianWeek article: The Malls of Asian America— covers the immense popularity of a 99 Ranch Market shopping center in Milpitas, CaliforniaMilpitas, CaliforniaMilpitas is a city in Santa Clara County, California. It is a suburb of the major city of San Jose, California. It is located with San Jose to its south and Fremont to its north, at the eastern end of State Route 237 and generally between Interstates 680 and 880 which run roughly north/south...
- "Grass Jelly, Anyone? 99 Ranch Brings Asian Flavor to East Bay" — article from UC Berkeley Graduate School of JournalismUC Berkeley Graduate School of JournalismThe UC Berkeley Graduate School of Journalism is a graduate professional school on the campus of University of California, Berkeley. It is among the top graduate journalism schools in the United States, and is designed to produce journalists with a two-year Master of Journalism degree.The program...
about the 99 Ranch Market in Richmond, CaliforniaRichmond, CaliforniaRichmond is a city in western Contra Costa County, California, United States. The city was incorporated on August 7, 1905. It is located in the East Bay, part of the San Francisco Bay Area. It is a residential inner suburb of San Francisco, as well as the site of heavy industry, which has been...