AGB Nielsen Philippines
Encyclopedia
AGB-Nielsen Media Research Philippines, popularly called AGB Nielsen, is a market research
firm in the Philippines specializing in broadcast media. AGB Nielsen conducts audience measurement
of television ratings for certain areas in the Philippines, most notably in urban areas.
On October 2006, AGB Nielsen established the Philippines' first national television audience measurement panel called the "Nationwide Urban Television Audience Measurement (NUTAM)" that covered 95% of urban areas in the country. AGB Nielsen also conducts reports on three metropolitan cities called "Metro City TAM" (MCTAM) in addition to, Metro Manila
, Cebu City
and Davao City
and Iloilo City
.
On December 20, 2007, ABS-CBN Broadcasting Corporation filed
a civil case against AGB Nielsen after ABS-CBN discovered tampering in ratings in Bacolod
. The next day, ABS-CBN
reported through their AM station DZMM
that AGB Nilesen pointed GMA Network
was the one behind the manipulation of ratings in Bacolod. On January 3, 2008, GMA sued for P
15 million ABS-CBN and some of its employees for libel. On January 8, Quezon City
regional trial court (RTC) junked ABS-CBN's case against AGB Nielsen saying it was prematurely filed.
The largest television market is at Mega Manila
; in AGB-Nielsen's case, Mega Manila consists of Metro Manila
, Bulacan
, Rizal
, Cavite
and Laguna. Mega Manila is represented by 400 panel homes. Other areas are North and Central Luzon with 300 homes; South Luzon, 300 homes; Visayas, 300 homes; and Mindanao, 200 homes. These 1,500 panel homes comprise the National Urban Television Audience Measurement (NUTAM) and are scattered throughout the country. The NUTAM, which includes 7,260,723 national urban TV homes, does not comprise the entire Philippines, but only the urban centers. The survey encompasses 34 million individuals or 95% of urban Philippines, which comprises about 38% of the entire country.
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
firm in the Philippines specializing in broadcast media. AGB Nielsen conducts audience measurement
Audience measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites...
of television ratings for certain areas in the Philippines, most notably in urban areas.
History
AGB Nielsen was created by the merger of the Audits of Great Britain-Philippines (established in 1999) and Nielsen Media Research (established 1992) on 2005 as a subsidiary of AGB Nielsen Media Research, a joint venture formed by the AGB Group & the TAM business of The Nielsen Company in March 2005.On October 2006, AGB Nielsen established the Philippines' first national television audience measurement panel called the "Nationwide Urban Television Audience Measurement (NUTAM)" that covered 95% of urban areas in the country. AGB Nielsen also conducts reports on three metropolitan cities called "Metro City TAM" (MCTAM) in addition to, Metro Manila
Metro Manila
Metropolitan Manila , the National Capital Region , or simply Metro Manila, is the metropolitan region encompassing the City of Manila and its surrounding areas in the Philippines...
, Cebu City
Cebu City
The City of Cebu is the capital city of Cebu and is the second largest city in the Philippines, the second most significant metropolitan centre in the Philippines and known as the oldest settlement established by the Spaniards in the country.The city is located on the eastern shore of Cebu and was...
and Davao City
Davao City
The City of Davao is the largest city in the island of Mindanao in the Philippines. Its international airport and seaports are among the busiest cargo hubs in the Philippines....
and Iloilo City
Iloilo City
The City of Iloilo is a highly urbanized city in the Philippines and the capital city of Iloilo province. It is the regional center of the Western Visayas, as well as the center of the Iloilo-Guimaras Metropolitan Area...
.
On December 20, 2007, ABS-CBN Broadcasting Corporation filed
AGB Nielsen Philippine TV ratings controversy
A legal conflict among AGB Nielsen Philippines, GMA Network and ABS-CBN Broadcasting Corporation for an alleged television ratings breach that occurred in Philippine cities Bacolod and Iloilo has been ongoing since the last quarter of 2007....
a civil case against AGB Nielsen after ABS-CBN discovered tampering in ratings in Bacolod
Bacolod City
The City of Bacolod , is a highly urbanized midsize Philippine city. It is the capital of the Negros Occidental province. Having a total of 499,497 inhabitants as of August 1, 2007, it is the most populous city in the Western Visayas Region. It is currently ranked as the 17th most populous city in...
. The next day, ABS-CBN
ABS-CBN
ABS–CBN Corporation is a Philippine-based media conglomerate. It is the Philippines' largest media and entertainment conglomerate. The corporation was the merger of Alto Broadcasting System which at that time owned by James Lindenberg and Antonio Quirino, and the Chronicle Broadcasting Network ...
reported through their AM station DZMM
DZMM
ABS-CBN DZMM Radyo Patrol 630 is the flagship AM station of ABS–CBN Corporation in the Philippines. The station's studio is located at the ABS-CBN Broadcast Center, Sgt. Esguerra Ave., cor. Mo. Ignacia St., Diliman, Quezon City, while the transmitter is located at F. Navarette St., Obando, Bulacan...
that AGB Nilesen pointed GMA Network
GMA Network
GMA Network is a major commercial television & radio network in the Philippines. GMA Network is owned by GMA Network, Inc. a publicly listed company...
was the one behind the manipulation of ratings in Bacolod. On January 3, 2008, GMA sued for P
Philippine peso
The peso is the currency of the Philippines. It is subdivided into 100 centavos . Before 1967, the language used on the banknotes and coins was English and so "peso" was the name used...
15 million ABS-CBN and some of its employees for libel. On January 8, Quezon City
Quezon City
Quezon City is the former capital and the most populous city in the Philippines. Located on the island of Luzon, Quezon City is one of the cities and municipalities that make up Metro Manila, the National Capital Region. The city was named after Manuel L...
regional trial court (RTC) junked ABS-CBN's case against AGB Nielsen saying it was prematurely filed.
Markets
| Area | Population | % - urban | |
|---|---|---|---|
| Metro Manila Metro Manila Metropolitan Manila , the National Capital Region , or simply Metro Manila, is the metropolitan region encompassing the City of Manila and its surrounding areas in the Philippines... and suburbs |
15.9 million | 46% | |
| Mega Manila Mega Manila Mega Manila is the term used for the regions of Central Luzon, CALABARZON, MIMAROPA and Metro Manila. It is frequently used in the press, advertising, television and radio... |
17.9 million | 52% | |
| MegaTAM markets* | 13.2 million | 38% | |
| Balance-urban Philippines | 16.5 million | 48% | |
| Urban Philippines | 34.4 million | 100% | |
| Philippines | 88.7 million | -- | |
| *Metro Manila Metro Manila Metropolitan Manila , the National Capital Region , or simply Metro Manila, is the metropolitan region encompassing the City of Manila and its surrounding areas in the Philippines... , Iloilo City Iloilo City The City of Iloilo is a highly urbanized city in the Philippines and the capital city of Iloilo province. It is the regional center of the Western Visayas, as well as the center of the Iloilo-Guimaras Metropolitan Area... , Metro Cebu Metro Cebu Metro Cebu is the main urban center of the province of Cebu in the Philippines. Metro Cebu is located along the central eastern portion of the island including the nearby island of Mactan... , and Metro Davao Metro Davao Metro Davao is an agglomeration of Davao City and four surrounding cities: Digos City in Davao del Sur, Tagum City, Panabo City and the Island Garden City of Samal in Davao del Norte... |
|||
The largest television market is at Mega Manila
Mega Manila
Mega Manila is the term used for the regions of Central Luzon, CALABARZON, MIMAROPA and Metro Manila. It is frequently used in the press, advertising, television and radio...
; in AGB-Nielsen's case, Mega Manila consists of Metro Manila
Metro Manila
Metropolitan Manila , the National Capital Region , or simply Metro Manila, is the metropolitan region encompassing the City of Manila and its surrounding areas in the Philippines...
, Bulacan
Bulacan
Bulacan , officially called the Province of Bulacan or simply Bulacan Province, is a first class province of the Republic of the Philippines located in the Central Luzon Region in the island of Luzon, north of Manila , and part of the Metro...
, Rizal
Rizal
Rizal is a province located in the CALABARZON , just 16 kilometers east of Manila. The province was named after the country's national hero, José Rizal. Rizal Governor Casimiro A. Ynares III on June 17, 2008 announced the transfer of the Capitol from Pasig. Its P 270-million capitol building,...
, Cavite
Cavite
Cavite is a province of the Philippines located on the southern shores of Manila Bay in the CALABARZON region in Luzon, just 30 kilometers south of Manila. Cavite is surrounded by Laguna to the east, Metro Manila to the northeast, and Batangas to the south...
and Laguna. Mega Manila is represented by 400 panel homes. Other areas are North and Central Luzon with 300 homes; South Luzon, 300 homes; Visayas, 300 homes; and Mindanao, 200 homes. These 1,500 panel homes comprise the National Urban Television Audience Measurement (NUTAM) and are scattered throughout the country. The NUTAM, which includes 7,260,723 national urban TV homes, does not comprise the entire Philippines, but only the urban centers. The survey encompasses 34 million individuals or 95% of urban Philippines, which comprises about 38% of the entire country.
Yearly ratings
- Figures are for Mega ManilaMega ManilaMega Manila is the term used for the regions of Central Luzon, CALABARZON, MIMAROPA and Metro Manila. It is frequently used in the press, advertising, television and radio...
only.Year Non-primetime Primetime 2007 
2008 
