Abby Jimenez
Encyclopedia
Abby Jimenez is a former chairman of Publicis JimenezBasic (sometimes Jimenez Basic), an advertising agency
in the Philippines
. Jimenez and her husband Monet Jimenez were featured on the cover of Adobo Magazine in February 2009. Her firm Publicis JimenezBasic with 120 employees manages advertising accounts for Philippine brands such as Decolgen, Jollibee, Skyflakes, and Lucky Me, and for clients such as Unilab, Greenwich Pizza, and Manila Bulletin. Her firm has done public advocacy campaigns including one to encourage Philippine families to eat meals together. Jimenez and her husband began a firm helping clients with media and marketing issues entitled Woo Consultants. She has been a judge for advertising awards including the Tambuli Awards sponosored by the University of Asia and the Pacific
. She has been a speaker at industry conferences. She is the mother of Philippine fashion designer Sassa Jimenez
. In 2007, her agency was named Agency of the Year.
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
in the Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
. Jimenez and her husband Monet Jimenez were featured on the cover of Adobo Magazine in February 2009. Her firm Publicis JimenezBasic with 120 employees manages advertising accounts for Philippine brands such as Decolgen, Jollibee, Skyflakes, and Lucky Me, and for clients such as Unilab, Greenwich Pizza, and Manila Bulletin. Her firm has done public advocacy campaigns including one to encourage Philippine families to eat meals together. Jimenez and her husband began a firm helping clients with media and marketing issues entitled Woo Consultants. She has been a judge for advertising awards including the Tambuli Awards sponosored by the University of Asia and the Pacific
University of Asia and the Pacific
The University of Asia and the Pacific is a private research university in the Philippines. It traces its beginnings to the Center for Research and Communication , which was established in 1967 as a private think-tank that conducted economic and social research and offered graduate courses in...
. She has been a speaker at industry conferences. She is the mother of Philippine fashion designer Sassa Jimenez
Sassa Jimenez
Sassa Jimenez is a fashion designer from The Philippines. Her designs have been described as "frothy", "fun", "polished", "sleek", "sexy", sometimes "too busy", and inspired by "women of the '40s". She has had two fashion shows as part of the twice yearly Philippine Fashion Week.-Early life:Sassa...
. In 2007, her agency was named Agency of the Year.