The Aboriginal Multi-Media Society (AMMSA) is an Aboriginal

Aboriginal peoples in Canada

Aboriginal peoples in Canada comprise the First Nations, Inuit and Métis. The descriptors "Indian" and "Eskimo" have fallen into disuse in Canada and are commonly considered pejorative....

 publisher in Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

. AMMSA was established in 1983. AMMSA launched its first publication in March 1983 - simply titled AMMSA. The name of this publication was later changed to Windspeaker in March 1986.

The Aboriginal Multi-Media Society is an Aboriginal communications society dedicated to serving the needs of Aboriginal people throughout Canada. Incorporated in 1983 under the Alberta Societies Act, the Aboriginal Multi-Media Society has survived and flourished where others have faltered. The Society has steadfastly maintained its commitment to the quality of its products and its people.

AMMSA has served as the model for Aboriginal communications societies and organizations not only in Canada, but throughout North America. A leader in communications, AMMSA has taken up the challenge and has provided training, support, and encouragement for other Aboriginal groups, communities, and societies wishing to establish their own communications facilities.

AMMSA Mission:
The Aboriginal Multi-Media Society is an independent Aboriginal communications organization committed to facilitating the exchange of information reflecting Aboriginal culture to a growing and diverse audience.

AMMSA is dedicated to providing objective, mature and balanced coverage of news, information and entertainment relevant to Aboriginal issues and peoples while maintaining profound respect for the values, principles and traditions of Aboriginal people.

AMMSA publishes the following publications on a monthly basis:

• Alberta Sweetgrass - News and events from Aboriginal communities in Alberta
  Alberta
  Alberta is a province of Canada. It had an estimated population of 3.7 million in 2010 making it the most populous of Canada's three prairie provinces...
  
  

Published monthly since December 1993

• Ontario Birchbark - News and events from Aboriginal communities in Ontario
  Ontario
  Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....
  
  

Published monthly since January 2000

• Raven's Eye - News and events from Aboriginal communities in British Columbia
  British Columbia
  British Columbia is the westernmost of Canada's provinces and is known for its natural beauty, as reflected in its Latin motto, Splendor sine occasu . Its name was chosen by Queen Victoria in 1858...
  
   and the Yukon
  Yukon
  Yukon is the westernmost and smallest of Canada's three federal territories. It was named after the Yukon River. The word Yukon means "Great River" in Gwich’in....
  
  

Published monthly since March 1997

• Saskatchewan Sage - News and events from Aboriginal communities in Saskatchewan
  Saskatchewan
  Saskatchewan is a prairie province in Canada, which has an area of . Saskatchewan is bordered on the west by Alberta, on the north by the Northwest Territories, on the east by Manitoba, and on the south by the U.S. states of Montana and North Dakota....
  
  

Published monthly since October 1996

• Windspeaker - Featuring national content

Publishing since March 1983

AMMSA also operates a radio network, CFWE-FM

CFWE-FM

CFWE-FM is a Canadian radio station, airing a country format for First Nations throughout the province of Alberta. The station's programming airs from studios in Edmonton, although prior to 2009 the station did not broadcast in the city and its primary transmitter was licensed to Lac La...

, for Aboriginal listeners throughout Alberta. The network studios were originally in Lac La Biche, but are now are based in Edmonton

Edmonton

Edmonton is the capital of the Canadian province of Alberta and is the province's second-largest city. Edmonton is located on the North Saskatchewan River and is the centre of the Edmonton Capital Region, which is surrounded by the central region of the province.The city and its census...

. A new transmitter in Edmonton was licensed by the CRTC in 2008, and became the CFWE network's primary station when it launched in July 2009.