Adam Lyons
Encyclopedia
Biography
Lyons claims he had limited success with women until his mid-twenties, and was voted 'least likely to ever get a girlfriend' in school by his classmates at age 15. As a teenager, he was obsessed with Star WarsStar Wars
Star Wars is an American epic space opera film series created by George Lucas. The first film in the series was originally released on May 25, 1977, under the title Star Wars, by 20th Century Fox, and became a worldwide pop culture phenomenon, followed by two sequels, released at three-year...
, Magic The Gathering, Star Trek
Star Trek
Star Trek is an American science fiction entertainment franchise created by Gene Roddenberry. The core of Star Trek is its six television series: The Original Series, The Animated Series, The Next Generation, Deep Space Nine, Voyager, and Enterprise...
and especially the role-playing and strategy game Dungeons and Dragons. He was introduced to the seduction community by Neil Strauss' book The Game: Penetrating the Secret Society of Pickup Artists
The Game: Penetrating the Secret Society of Pickup Artists
The Game: Penetrating the Secret Society of Pick-up Artists is a non-fictional book written by investigative reporter Neil Strauss as a chronicle of his journey and encounters in the seduction community.The book was featured on the New York Times Bestseller List for two months after its release in...
.
In 2006, FHM
FHM
FHM, originally published as For Him Magazine, is an international monthly men's lifestyle magazine.- History :The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine, although the full For...
covered Lyons and his involvement in Seduction School, a new company whose instructors would later play a central part in Richard La Ruina
Richard La Ruina
Richard La Ruina is a London-based entrepreneur, author and dating coach.La Ruina has featured in the media, appearing on several television shows, national radio and in internet publications.- Background :...
's PUA Training. In 2007, Lyons was featured in a Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
documentary entitled The Rules Of Seduction. This film examined the activity of the seduction community in Britain, and explored Lyons and his ability to handle intimacy. In 2008, Lyons was featured in The Independent
The Independent
The Independent is a British national morning newspaper published in London by Independent Print Limited, owned by Alexander Lebedev since 2010. It is nicknamed the Indy, while the Sunday edition, The Independent on Sunday, is the Sindy. Launched in 1986, it is one of the youngest UK national daily...
which covered his background, and featured a critique of the seduction community by psychologist Oliver James
Oliver James
Oliver James is a clinical psychologist, journalist, bestselling book author, and television documentary producer. and presenter He also frequently broadcasts on radio and acts as a pundit on television...
. Lyons has also been featured in NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
, CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
, thelondonpaper
Thelondonpaper
The London Paper was a free daily newspaper, published by NI Free Newspapers Ltd, a subsidiary of News International...
, Arena
Arena
An arena is an enclosed area, often circular or oval-shaped, designed to showcase theater, musical performances, or sporting events. It is composed of a large open space surrounded on most or all sides by tiered seating for spectators. The key feature of an arena is that the event space is the...
, The Mirror, Fox News, Maxim
Maxim (magazine)
Maxim is an international men's magazine based in the United Kingdom and known for its pictorials featuring popular actresses, singers, and female models, sometimes pictured dressed, often pictured scantily dressed but not fully nude....
, Kerrang and some other publications and television programs.