Adify
Encyclopedia
Adify provides a number of online advertising-related products and services to website owners, ad network operators, advertisers and agencies. Adify is an indirectly- and wholly owned subsidiary of Cox Enterprises.
/Cyberhomes
's Real Estate & Living Media Network, HotChalk
’s Hotchalk Media Group, NBC
’s IVillage
Total Health, Forbes
’ Forbes Business & Finance Blog Network, Auto Trader
’s AutoTrader.com Access, and Warner Bros.
' Momlogic.
Adify’s second major offering, Adify Media, sells inventory across the networks that run on the Adify Network Builder platform. Adify Media reaches approximately 12,000 websites across 180 vertical ad networks, representing approximately 73 MM unique US visitors. Adify publishers tend to be midsized, which have five figure monthly visitor counts. Since Adify Media’s launch in April 2009, advertisers that have run campaigns through Adify Media include Best Western
Hotels, Eukanuba
, Febreeze, Hewlett-Packard
, Microsoft
, and Betty Crocker
.
In May 2009, Adify launched the Adify Amplified Partner program to share its APIs and allow third parties to develop applications for the vertical ad network managers who use Adify Network Builder. Since Adify released its APIs, a number of advertising technology companies have begun to develop applications for the Network Builder platform, including Aggregate Knowledge, Ooyala, Rovion, and Wave2 Media Solutions.
Adify also maintains its own horizontal ad network of websites, known as Adify Elite, and offers site-side ad serving.
. Shortly thereafter, they launched Adify’s first product, Adify Network Builder.
Adify gained early recognition when NBC
's venture investment fund, Peacock Equity, announced that they were launching a $250 million equity fund to invest in media and technology companies, and that the first $3 million would be invested in Adify.
In April 2008, Adify closed a deal to be acquired for $300 million by a wholly owned subsidiary of Cox Enterprises
.
On January 11, 2011 Adify merged with another Cox company Cox Cross Media to form a new company Cox Digital Solutions
Products and services
Adify’s first product, Adify Network Builder, is a technology and services platform upon which customers can build and commercialize networks of websites. Adify Network Builder is a platform for established media companies and venture-backed entrepreneurs, to aggregate and manage websites that share similar content and audiences. The resulting ad networks are known as vertical ad networks. Vertical ad networks built using Adify Network Builder include Fidelity National FinancialFidelity National Financial
Fidelity National Financial , headquartered in Jacksonville, Florida, USA , is a Fortune 500 company that provides real estate and financial services...
/Cyberhomes
Cyberhomes
Cyberhomes is a real estate website owned by Fidelity National Financial and Lender Processing Services . It lists the most current sales of homes in a neighborhood by similar sales.- History :...
's Real Estate & Living Media Network, HotChalk
HotChalk
HotChalk is an education technology company with several divisions. Founded in 2004 by Edward M. Fields, HotChalk, Inc. is based in Campbell, California, with regional offices in Bethesda, Maryland, Chicago, Illinois and New York, New York....
’s Hotchalk Media Group, NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
’s IVillage
IVillage
iVillage, Inc. is a media company that is owned by NBCUniversal. The site focuses on categories targeted at women, including Food, Health, Entertainment, Family, Beauty & Style. Additional businesses and brand extensions within iVillage Networks include iVillage UK, NBC Digital Health Network,...
Total Health, Forbes
Forbes
Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...
’ Forbes Business & Finance Blog Network, Auto Trader
Auto Trader
Auto Trader is an automotive sales website and classified magazine located in the United Kingdom, owned by Trader Media Group, itself a joint venture between Guardian Media Group and Apax Partners...
’s AutoTrader.com Access, and Warner Bros.
Warner Bros.
Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures or simply Warner Bros. , is an American producer of film and television entertainment.One of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank,...
' Momlogic.
Adify’s second major offering, Adify Media, sells inventory across the networks that run on the Adify Network Builder platform. Adify Media reaches approximately 12,000 websites across 180 vertical ad networks, representing approximately 73 MM unique US visitors. Adify publishers tend to be midsized, which have five figure monthly visitor counts. Since Adify Media’s launch in April 2009, advertisers that have run campaigns through Adify Media include Best Western
Best Western
Best Western International, Inc. is the third largest hotel chain, with over 4,195 hotels in nearly 80 countries. The chain, with its corporate headquarters in Phoenix, Arizona, operates more than 2,000 hotels in North America alone. Best Western has a marketing program involving placement of free...
Hotels, Eukanuba
Eukanuba
Eukanuba is a brand name of dog and cat foods, owned and manufactured by Procter & Gamble . The company produces seven formulas for dogs based on age, breed and performance area. All formulas include the Eukanuba Vital Health System™ which consists of clinically proven ingredients in six areas that...
, Febreeze, Hewlett-Packard
Hewlett-Packard
Hewlett-Packard Company or HP is an American multinational information technology corporation headquartered in Palo Alto, California, USA that provides products, technologies, softwares, solutions and services to consumers, small- and medium-sized businesses and large enterprises, including...
, Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
, and Betty Crocker
Betty Crocker
Betty Crocker AKA: batter witch is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. The name Betty was...
.
In May 2009, Adify launched the Adify Amplified Partner program to share its APIs and allow third parties to develop applications for the vertical ad network managers who use Adify Network Builder. Since Adify released its APIs, a number of advertising technology companies have begun to develop applications for the Network Builder platform, including Aggregate Knowledge, Ooyala, Rovion, and Wave2 Media Solutions.
Adify also maintains its own horizontal ad network of websites, known as Adify Elite, and offers site-side ad serving.
Criticism
Adify has been criticized for their decision to limit publishers to only joining one network per publisher account. Critics have brought up that Adify's appeal to publishers was the ability to manage multiple network memberships with one account, but as of August 2009 this is no longer possible.History
In the summer of 2005, Larry Braitman and Richard Thompson and Russ Fradin co-founded Adify. Adify's founders worked together at Flycast, the first online advertising networkAdvertising network
An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...
. Shortly thereafter, they launched Adify’s first product, Adify Network Builder.
Adify gained early recognition when NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
's venture investment fund, Peacock Equity, announced that they were launching a $250 million equity fund to invest in media and technology companies, and that the first $3 million would be invested in Adify.
In April 2008, Adify closed a deal to be acquired for $300 million by a wholly owned subsidiary of Cox Enterprises
Cox Enterprises
Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, United States, by James Middleton Cox, who began with the Dayton Daily News. He was the Democratic candidate for the President of the United States in the election of 1920...
.
On January 11, 2011 Adify merged with another Cox company Cox Cross Media to form a new company Cox Digital Solutions