Adriatica McKinney is a housing development in Stonebridge Ranch, McKinney, Texas

McKinney, Texas

McKinney is a city in and the county seat of Collin County, Texas, United States, and the second in population to Plano. According to the U.S. Census Bureau, the city's 2010 population was 131,117 The Census Bureau listed McKinney as the nation's fastest growing city from 2000 to 2003 and again in...

 nearing completion. It is notable for being a partial replica of the town of Supetar

Supetar

Supetar is a town on the northern side of the Dalmatian island of Brač,in the Splitsko-Dalmatiska County, in Croatia. It became the island's official centre in 1827...

, Croatia

Croatia

Croatia , officially the Republic of Croatia , is a unitary democratic parliamentary republic in Europe at the crossroads of the Mitteleuropa, the Balkans, and the Mediterranean. Its capital and largest city is Zagreb. The country is divided into 20 counties and the city of Zagreb. Croatia covers ...

 .

According to news reports, the developer is taking pains to lend Adriatica an air of authenticity, from purchasing church bell

Church bell

A church bell is a bell which is rung in a church either to signify the hour or the time for worshippers to go to church, perhaps to attend a wedding, funeral, or other service...

s from Croatia, to Croatian language

Croatian language

Croatian is the collective name for the standard language and dialects spoken by Croats, principally in Croatia, Bosnia and Herzegovina, the Serbian province of Vojvodina and other neighbouring countries...

 signs on waste disposal areas. The developer claims that marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 expenses have been minimal, as the word about the project mostly spread informally

Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...

, and that the location is becoming somewhat of a tourist attraction

Tourist attraction

A tourist attraction is a place of interest where tourists visit, typically for its inherent or exhibited cultural value, historical significance, natural or built beauty, or amusement opportunities....

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