Advertising Age
Encyclopedia
Advertising Age is a magazine
, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet
newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".
AdAge's parent company also publishes Creativity.com
, about the creative process, which has its own website, creativity-online.com, featuring what its editors believe to be the best video, print and interactive ads. The site adcritic.com was acquired by The Ad Age Group in March 2002, and creativity-online.com is still reached by that domain.
The editorial component of AdAge is based in New York City. Its parent company, Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including TelevisionWeek
, Creativity
, Crain's New York Business, Crain's Chicago Business, Crain's Detroit Business, Crain's Cleveland Business, and Automotive News. The corporate and circulation component of TelevisionWeek, as with all of the Crain publications, is based at Crain's headquarters in Downtown Detroit.
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet
Broadsheet
Broadsheet is the largest of the various newspaper formats and is characterized by long vertical pages . The term derives from types of popular prints usually just of a single sheet, sold on the streets and containing various types of material, from ballads to political satire. The first broadsheet...
newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".
AdAge's parent company also publishes Creativity.com
Creativity (magazine)
Creativity is a website, formerly a monthly magazine, covering all things creative in advertising and design. The magazine, launched in 1986, provides a showcase of the best ideas across all areas of consumer culture, an exploration of the talent and techniques behind the work and insight on the...
, about the creative process, which has its own website, creativity-online.com, featuring what its editors believe to be the best video, print and interactive ads. The site adcritic.com was acquired by The Ad Age Group in March 2002, and creativity-online.com is still reached by that domain.
The editorial component of AdAge is based in New York City. Its parent company, Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including TelevisionWeek
TelevisionWeek
TelevisionWeek is a trade magazine delivering news, analysis and data on television and media. It was founded in 1982 as Electronic Media. It is currently owned by Crain Communications Inc.. The current editor is Greg Baumann. The corporate and circulation departments are based at Crain's...
, Creativity
Creativity
Creativity refers to the phenomenon whereby a person creates something new that has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs...
, Crain's New York Business, Crain's Chicago Business, Crain's Detroit Business, Crain's Cleveland Business, and Automotive News. The corporate and circulation component of TelevisionWeek, as with all of the Crain publications, is based at Crain's headquarters in Downtown Detroit.