Creativity is a website, formerly a monthly magazine

Magazine

Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

, covering all things creative in advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 and design

Design

Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...

. The magazine, launched in 1986, provides a showcase of the best ideas across all areas of consumer culture, an exploration of the talent and techniques behind the work and insight on the people and the trends shaping brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 creativity.

Creativity covers the creative process, from concept through execution. The magazine is popular amongst advertising agency

Advertising agency

An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...

 creatives, producers, directors, designers, editors and visual effects

Visual effects

Visual effects are the various processes by which imagery is created and/or manipulated outside the context of a live action shoot. Visual effects involve the integration of live-action footage and generated imagery to create environments which look realistic, but would be dangerous, costly, or...

 artists, advertisers and others affiliated with marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

, advertising, design and entertainment

Entertainment

Entertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation...

.

Creativitys web site is Creativity-Online.com, which showcases the latest TV commercials

Television advertisement

A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

, virals

Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...

, print ads, interactive campaigns

Interactive advertising

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups....

 and other forms of brand creativity. Work is updated daily accompanied by full creative and production credits. The site also features news, ad reviews, interviews and content from Creativity Magazine.
Creativity is part of the Ad Age Group, which includes marketing weekly and web site Advertising Age

Advertising Age

Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...

.
The Ad Age Group is part of Crain Communications, a privately held publisher of over 30 trade titles.

The print magazine was closed in 2009.

History of AdCritic.com

AdCritic.com was founded in 1999 and was a pioneer in providing free downloadable video, specifically, television commercials. It built a library of thousands of videos and was extremely popular. The cost of providing the necessary bandwidth was too much, however, and the site shut off access to all videos in December, 2001.http://news.com.com/Popularity+forces+Adcritic+shutdown/2110-1023_3-277172.html?tag=st.ref.goo The following notice was posted on the site at that timehttp://web.archive.org/web/20020127101648/www.adcritic.com/why/:

AdCritic.com has enjoyed a successful life as a leader in the area of archiving television and radio advertising and related information for both consumers and the advertising industry. Our business, although strong, has been unable to weather the current economic realities besieging the United States today. The short answer: we became so popular so fast that we couldn't stay afloat!

The site was acquired by The Ad Age Group in March 2002, at which time it changed to a subscription-only service bundled with Creativity magazine.http://news.com.com/2100-1023-948833.html
In August, 2007, the site was relaunched as Creativity Online.

External links

Official website