Air Miles
Overview
Loyalty program
Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm....
in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
(under the brand Travel Club), the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
and the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
, through which points are earned on purchases at participating merchants.
The Air Miles concept was originated by British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
company Loyalty Management Group (LMG), which licensed local rights to the concept to various operators in different countries. It was originated by Sir Keith Mills
Keith Mills
Sir Keith Mills DL is an English entrepreneur who was knighted in the 2006 New Year Honours in recognition of his services to sport.-Early life:...
, and began operating in the UK in November 1988.
LMG was later acquired by Canadian firm Groupe Aeroplan
Aeroplan
Aeroplan is a Montreal, Quebec, Canada based coalition loyalty program owned by Aimia , a global leader in loyalty management. The Aeroplan Program was created in July 1984 by Air Canada as an incentive program for its frequent flyer customers...
, which retains the intellectual property
Intellectual property
Intellectual property is a term referring to a number of distinct types of creations of the mind for which a set of exclusive rights are recognized—and the corresponding fields of law...
associated with the Air Miles name and logo internationally, and is the majority partner in the Air Miles program in the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
.
