Alex Tronic
Encyclopedia
Alex Tronic is Electronic musician, DJ, producer and label owner Paul Croan, who is based in Leith
, Edinburgh
, UK. He debuted in 2000 with a record entitled Mind Matters/Obsessional, which was released by Peyote
Records. According to Is this music?
magazine, he has mastered the "rare trick of blending familiarity with innovation" within his unique style of electronica and dance music.
Alex Tronic's debut album "To Infinty" was released on his own eponymous label Alex Tronic Records
in 2009. The "Back in the Room EP" release followed in 2010, and "Shifting Sands" album was released in 2011.
, samplers
, effects, and a laptop
. Members of ÅsA, Keser
and Metaltech have occasionally performed live alongside Croan as Alex Tronic Band.
Festival Appearances
Go North, Inverness, June 2009
Belladrum Festival, August 2009
Unique Beats, April 2010
Kellburn Festival August 2010
Radio Sessions
Vic Galloway Radio 1 Scotland live session, February 2009
Studio albums
Compilation Albums
featured a wide and knowledgeable variety of speakers, including Mercury Records
A&R David O'Hagan, PRS for Music’s Jules Parker and Stuart Fleming, and solicitor Helen Searle.
He has also been a panelist at the Edinburgh based Music Industry night Born To be Wide which is held monthly at the Voodoo Rooms. Here he spoke alongside Owen Morris
, (Oasis
, The Verve
), John McLaughlin
and Francis Macdonald. The seminar entitled "The Producers" was aimed at giving insight into what it takes to be a music producer in an ever changing industry.
and Alex Tronic Records
label are based at Hillside Crescent in Edinburgh. He relocated temporarily to run the label and perform live in Ibiza in summer 2011.
Leith
-South Leith v. North Leith:Up until the late 16th century Leith , comprised two separate towns on either side of the river....
, Edinburgh
Edinburgh
Edinburgh is the capital city of Scotland, the second largest city in Scotland, and the eighth most populous in the United Kingdom. The City of Edinburgh Council governs one of Scotland's 32 local government council areas. The council area includes urban Edinburgh and a rural area...
, UK. He debuted in 2000 with a record entitled Mind Matters/Obsessional, which was released by Peyote
Peyote
Lophophora williamsii , better known by its common name Peyote , is a small, spineless cactus with psychoactive alkaloids, particularly mescaline.It is native to southwestern Texas and Mexico...
Records. According to Is this music?
Is this music?
Is this music? is an alternative music magazine based in Scotland, with a focus on the Scottish alternative music scene. Its first issue appeared in late 2003, featuring news of Bob Fairfoull's split from Idlewild, but its best known 'exclusive' was the first ever interview with Glasgow-based pop...
magazine, he has mastered the "rare trick of blending familiarity with innovation" within his unique style of electronica and dance music.
Alex Tronic's debut album "To Infinty" was released on his own eponymous label Alex Tronic Records
Alex Tronic Records
Alex Tronic Records is a record label based in Scotland who primarily release electronic music. Their current artists include Alex Tronic, ÅsA, Keser, Pockets of Resistance, Binary Zero, Iain Carnegie, Marvin Wilson, Neu Gestalt, The Psychedelic Manifesto, Roys Iron DNA, 30K, Integra TV, Forward...
in 2009. The "Back in the Room EP" release followed in 2010, and "Shifting Sands" album was released in 2011.
Live performances
Alex Tronic's live set-up includes the use of keyboardsKeyboard instrument
A keyboard instrument is a musical instrument which is played using a musical keyboard. The most common of these is the piano. Other widely used keyboard instruments include organs of various types as well as other mechanical, electromechanical and electronic instruments...
, samplers
Sampler (musical instrument)
A sampler is an electronic musical instrument similar in some respects to a synthesizer but, instead of generating sounds, it uses recordings of sounds that are loaded or recorded into it by the user and then played back by means of a keyboard, sequencer or other triggering device to perform or...
, effects, and a laptop
Laptop
A laptop, also called a notebook, is a personal computer for mobile use. A laptop integrates most of the typical components of a desktop computer, including a display, a keyboard, a pointing device and speakers into a single unit...
. Members of ÅsA, Keser
Keser
Keser are a Scottish band from Edinburgh and Glasgow, Scotland. The name Keser was chosen from a graffiti tag seen around Edinburgh. Keser consists of Gavin Clark and Kevan Whitley, and they debuted in 2005...
and Metaltech have occasionally performed live alongside Croan as Alex Tronic Band.
Festival Appearances
Go North, Inverness, June 2009
Belladrum Festival, August 2009
Unique Beats, April 2010
Kellburn Festival August 2010
Radio Sessions
Vic Galloway Radio 1 Scotland live session, February 2009
Discography
Singles- Mind Matters/Obsessional (2000, Peyote Records)
Studio albums
- Shifting Sands (2011, Alex Tronic Records)
- Back in the Room EP (March 16, 2010, Alex Tronic Records )
- To Infinity (2009, Alex Tronic Records)
Compilation Albums
- Anthroplogy Track 1 Side 2 (Feb 19th 2010, Milenium Records) Shanty Lounge CD Double Album
Music Industry Work
Croan occasionally speaks at Music Industry seminars and has been involved as an industry expert on panels for PRS for Music. The event "Make it Happen" in InvernessInverness
Inverness is a city in the Scottish Highlands. It is the administrative centre for the Highland council area, and is regarded as the capital of the Highlands of Scotland...
featured a wide and knowledgeable variety of speakers, including Mercury Records
Mercury Records
Mercury Records is a record label operating as a standalone company in the UK and as part of the Island Def Jam Motown Music Group in the US; both are subsidiaries of Universal Music Group. There is also a Mercury Records in Australia, which is a local artist and repertoire division of Universal...
A&R David O'Hagan, PRS for Music’s Jules Parker and Stuart Fleming, and solicitor Helen Searle.
He has also been a panelist at the Edinburgh based Music Industry night Born To be Wide which is held monthly at the Voodoo Rooms. Here he spoke alongside Owen Morris
Owen Morris
Owen Morris is a music producer who has worked with rock bands such as Oasis, The Fratellis, The View and The Verve.He started working in the music industry as a sound engineer at Spaceward Studio in Cambridge when he was 16. He continued as an engineer until 1994 when he started producing some...
, (Oasis
Oasis (band)
Oasis were an English rock band formed in Manchester in 1991. Originally known as The Rain, the group was formed by Liam Gallagher , Paul "Bonehead" Arthurs , Paul "Guigsy" McGuigan and Tony McCarroll , who were soon joined by Liam's older brother Noel Gallagher...
, The Verve
The Verve
The Verve were an English rock band formed in 1989 in Wigan by lead vocalist Richard Ashcroft, guitarist Nick McCabe, bassist Simon Jones, and drummer Peter Salisbury. Guitarist and keyboardist Simon Tong later became a member. Beginning with a psychedelic sound indebted to shoegazing and space...
), John McLaughlin
John McLaughlin (musician)
John McLaughlin , also known as Mahavishnu John McLaughlin, is an English guitarist, bandleader and composer...
and Francis Macdonald. The seminar entitled "The Producers" was aimed at giving insight into what it takes to be a music producer in an ever changing industry.
Recording Studio and Label
Croan's own Recording studioRecording studio
A recording studio is a facility for sound recording and mixing. Ideally both the recording and monitoring spaces are specially designed by an acoustician to achieve optimum acoustic properties...
and Alex Tronic Records
Alex Tronic Records
Alex Tronic Records is a record label based in Scotland who primarily release electronic music. Their current artists include Alex Tronic, ÅsA, Keser, Pockets of Resistance, Binary Zero, Iain Carnegie, Marvin Wilson, Neu Gestalt, The Psychedelic Manifesto, Roys Iron DNA, 30K, Integra TV, Forward...
label are based at Hillside Crescent in Edinburgh. He relocated temporarily to run the label and perform live in Ibiza in summer 2011.