Alex Tronic Records
Encyclopedia
Alex Tronic Records is a record label
based in Scotland
who primarily release electronic music
. Their current artists include Alex Tronic
, ÅsA, Keser
, Pockets of Resistance, Binary Zero, Iain Carnegie, Marvin Wilson, Neu Gestalt, The Psychedelic Manifesto, Roys Iron DNA, 30K, Integra TV, Forward Play, Metaltech, Snakestyle, and Pixlface.
Compilations
- (Paul Croan) had previously released and licenced music to many labels notably Koyote/Peyote Records and Cherry Red Records in 2000. He also scored music for film
and TV.
Alex Tronic Records was created in 2005 and their debut release was ÅsA - On/Off which was released to widespread acclaim. Other signings followed including Keser
, Roys Iron DNA
and Pockets of Resistance.
Keser
and ÅsA went on to tour in Scandinavia
after their releases. Roys Iron DNA
toured with the Lo-Fidelity Allstars and The Go! Team
.
Alex Tronic Records' own Recording Studio
in central Edinburgh
was proving to be pivotal in discovering newly emerging talent as well as developing their current artists.
The label's first compilation album brought these talents together and was a successful venture. The Skinny magazine described the album as "a brilliant exhibition of talent... On the whole the album is extremely varied. The only thing which doesn’t change is the production quality and raw talent, which is consistent throughout."
Future Music magazine awarded the Alex Tronic Volume 1 compilation album
7/10 and described it as "an eclectic and engaging debut...well worth checking out"
ATR Volume 1 gained radio play worldwide including BBC Radio 1
.
In 2007 Alex Tronic Records signed distribution deals with Cargo Records in the U.K. and Arabesque
which covers European territories, and more signings soon followed.
Croan's own album 'Alex Tronic
- To Infinity' was released on ATR in February 2009, and features contributions from artists on ATR. A follow up was released in 2010 entitled 'Back in the Room', and another entitled 'Shifting Sands' in 2011.
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...
based in Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...
who primarily release electronic music
Electronic music
Electronic music is music that employs electronic musical instruments and electronic music technology in its production. In general a distinction can be made between sound produced using electromechanical means and that produced using electronic technology. Examples of electromechanical sound...
. Their current artists include Alex Tronic
Alex Tronic
Alex Tronic is Electronic musician, DJ, producer and label owner Paul Croan, who is based in Leith, Edinburgh, UK. He debuted in 2000 with a record entitled Mind Matters/Obsessional, which was released by Peyote Records...
, ÅsA, Keser
Keser
Keser are a Scottish band from Edinburgh and Glasgow, Scotland. The name Keser was chosen from a graffiti tag seen around Edinburgh. Keser consists of Gavin Clark and Kevan Whitley, and they debuted in 2005...
, Pockets of Resistance, Binary Zero, Iain Carnegie, Marvin Wilson, Neu Gestalt, The Psychedelic Manifesto, Roys Iron DNA, 30K, Integra TV, Forward Play, Metaltech, Snakestyle, and Pixlface.
Artists
- Alex TronicAlex TronicAlex Tronic is Electronic musician, DJ, producer and label owner Paul Croan, who is based in Leith, Edinburgh, UK. He debuted in 2000 with a record entitled Mind Matters/Obsessional, which was released by Peyote Records...
- ÅsA
- Becki Bardot
- Binary Zero
- Forward Play
- Iain Carnegie
- Integra TV
- KeserKeserKeser are a Scottish band from Edinburgh and Glasgow, Scotland. The name Keser was chosen from a graffiti tag seen around Edinburgh. Keser consists of Gavin Clark and Kevan Whitley, and they debuted in 2005...
- Marvin Wilson
- Metaltech
- Neu Gestalt
- Pockets of Resistance
- The Psychedelic Manifesto
- Roys Iron DNARoys Iron DNARoys Iron DNA are a Scottish band based in Edinburgh. The band's name, Roys Iron DNA, is an anagram of Ordinaryson.-Career:The band were formed by friends Ian Thompson and Luke Mallet, and were originally known as Ordinaryson. They later changed their name to reflect the more electronic nature of...
- Snakestyle
- 30K
- Melvitronica
- Pandacetamol
- Pixlface
Catalogue
Albums| Cat # | Artist | Title |
| ATRCD01 | ÅsA | On/Off |
| ATRCD012 | Pockets of Resistance | Climate Change |
| ATRCD022 | Keser Keser Keser are a Scottish band from Edinburgh and Glasgow, Scotland. The name Keser was chosen from a graffiti tag seen around Edinburgh. Keser consists of Gavin Clark and Kevan Whitley, and they debuted in 2005... |
Esoteric Escape Esoteric Escape Esoteric Escape is the debut studio album by Scottish rock and Electronic music band Keser.-Overview:Esoteric Escape was recorded in 2006 at the studio of Alex Tronic Records in Edinburgh, Scotland, and was produced by Paul Croan... |
| ATRCD037 | Roys Iron DNA Roys Iron DNA Roys Iron DNA are a Scottish band based in Edinburgh. The band's name, Roys Iron DNA, is an anagram of Ordinaryson.-Career:The band were formed by friends Ian Thompson and Luke Mallet, and were originally known as Ordinaryson. They later changed their name to reflect the more electronic nature of... |
Men in Wax Jackets |
| ATRCD050 | Marvin Wilson | Being Here |
| ATRCD061 | Binary Zero | From Here You Can See Everything |
| ATRCD072 | Alex Tronic Alex Tronic Alex Tronic is Electronic musician, DJ, producer and label owner Paul Croan, who is based in Leith, Edinburgh, UK. He debuted in 2000 with a record entitled Mind Matters/Obsessional, which was released by Peyote Records... |
To Infinity |
| ATRCD083 | Iain Carnegie | Rise |
| ATRCD094 | The Psychedelic Manifesto | Lysergic Sushi |
| ATRCD105 | Neu Gestalt | Altered Carbon |
| ATRCD107 | Marvin Wilson | Ignite |
| ATRCD108 | 30K | No Signals |
| ATRCD109 | Snakestyle | Turning Point |
| ATRCD111 | IntegraTV | A morning Announcement |
| ATRCD115 | The Psychedelic Manifesto | Trommelkoph Forever Remixes |
| ATRCD116 | Marvin Wilson | Our Time Will Come |
| ATRCD117 | Keser Keser Keser are a Scottish band from Edinburgh and Glasgow, Scotland. The name Keser was chosen from a graffiti tag seen around Edinburgh. Keser consists of Gavin Clark and Kevan Whitley, and they debuted in 2005... |
Robo Ghost Robo Ghost Robo_Ghost is the second studio album by Scottish rock and electronic music band Keser.-Overview:Robo_Ghost was recorded in 2008/2009 at the studio of Alex Tronic Records in Edinburgh, Scotland, and was produced by Paul Croan... |
| ATRCD118 | Alex Tronic Alex Tronic Alex Tronic is Electronic musician, DJ, producer and label owner Paul Croan, who is based in Leith, Edinburgh, UK. He debuted in 2000 with a record entitled Mind Matters/Obsessional, which was released by Peyote Records... |
Back in the Room EP |
| ATRCD119 | Metaltech | Alkomatik |
| ATRCD121 | Pixlface | The Human Language EP |
| ATRCD128 | Becki Bardot | Summer of Love EP |
| ATRCD130 | Alex Tronic | Shifting Sands |
| ATRCD131 | Marvin Wilson | Planetary Circuit |
| ATRCD133 | Snakestyle | Out of Bounds EP |
Compilations
| Cat # | Artist | Title |
| ATRCD0023 | Alex Tronic Records | Volume 1 |
| ATRCD112 | Tronic | Volume 2 |
Background
Label founder Alex TronicAlex Tronic
Alex Tronic is Electronic musician, DJ, producer and label owner Paul Croan, who is based in Leith, Edinburgh, UK. He debuted in 2000 with a record entitled Mind Matters/Obsessional, which was released by Peyote Records...
- (Paul Croan) had previously released and licenced music to many labels notably Koyote/Peyote Records and Cherry Red Records in 2000. He also scored music for film
Film
A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...
and TV.
Alex Tronic Records was created in 2005 and their debut release was ÅsA - On/Off which was released to widespread acclaim. Other signings followed including Keser
Keser
Keser are a Scottish band from Edinburgh and Glasgow, Scotland. The name Keser was chosen from a graffiti tag seen around Edinburgh. Keser consists of Gavin Clark and Kevan Whitley, and they debuted in 2005...
, Roys Iron DNA
Roys Iron DNA
Roys Iron DNA are a Scottish band based in Edinburgh. The band's name, Roys Iron DNA, is an anagram of Ordinaryson.-Career:The band were formed by friends Ian Thompson and Luke Mallet, and were originally known as Ordinaryson. They later changed their name to reflect the more electronic nature of...
and Pockets of Resistance.
Keser
Keser
Keser are a Scottish band from Edinburgh and Glasgow, Scotland. The name Keser was chosen from a graffiti tag seen around Edinburgh. Keser consists of Gavin Clark and Kevan Whitley, and they debuted in 2005...
and ÅsA went on to tour in Scandinavia
Scandinavia
Scandinavia is a cultural, historical and ethno-linguistic region in northern Europe that includes the three kingdoms of Denmark, Norway and Sweden, characterized by their common ethno-cultural heritage and language. Modern Norway and Sweden proper are situated on the Scandinavian Peninsula,...
after their releases. Roys Iron DNA
Roys Iron DNA
Roys Iron DNA are a Scottish band based in Edinburgh. The band's name, Roys Iron DNA, is an anagram of Ordinaryson.-Career:The band were formed by friends Ian Thompson and Luke Mallet, and were originally known as Ordinaryson. They later changed their name to reflect the more electronic nature of...
toured with the Lo-Fidelity Allstars and The Go! Team
The Go! Team
The Go! Team are a six-piece band from Brighton, England. They combine indie rock and garage rock with a mixture of blaxploitation and Bollywood soundtracks, double dutch chants, old school hip hop and distorted guitars similar to the style of Sonic Youth. Their songs are a mix of live...
.
Alex Tronic Records' own Recording Studio
Recording studio
A recording studio is a facility for sound recording and mixing. Ideally both the recording and monitoring spaces are specially designed by an acoustician to achieve optimum acoustic properties...
in central Edinburgh
Edinburgh
Edinburgh is the capital city of Scotland, the second largest city in Scotland, and the eighth most populous in the United Kingdom. The City of Edinburgh Council governs one of Scotland's 32 local government council areas. The council area includes urban Edinburgh and a rural area...
was proving to be pivotal in discovering newly emerging talent as well as developing their current artists.
The label's first compilation album brought these talents together and was a successful venture. The Skinny magazine described the album as "a brilliant exhibition of talent... On the whole the album is extremely varied. The only thing which doesn’t change is the production quality and raw talent, which is consistent throughout."
Future Music magazine awarded the Alex Tronic Volume 1 compilation album
Compilation album
A compilation album is an album featuring tracks from one or more performers, often culled from a variety of sources The tracks are usually collected according to a common characteristic, such as popularity, genre, source or subject matter...
7/10 and described it as "an eclectic and engaging debut...well worth checking out"
ATR Volume 1 gained radio play worldwide including BBC Radio 1
BBC Radio 1
BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock...
.
In 2007 Alex Tronic Records signed distribution deals with Cargo Records in the U.K. and Arabesque
Arabesque
The arabesque is a form of artistic decoration consisting of "surface decorations based on rhythmic linear patterns of scrolling and interlacing foliage, tendrils" or plain lines, often combined with other elements...
which covers European territories, and more signings soon followed.
Croan's own album 'Alex Tronic
Alex Tronic
Alex Tronic is Electronic musician, DJ, producer and label owner Paul Croan, who is based in Leith, Edinburgh, UK. He debuted in 2000 with a record entitled Mind Matters/Obsessional, which was released by Peyote Records...
- To Infinity' was released on ATR in February 2009, and features contributions from artists on ATR. A follow up was released in 2010 entitled 'Back in the Room', and another entitled 'Shifting Sands' in 2011.