Alice McCall is a London-born Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

n fashion designer who got her start as a successful stylist in the London fashion scene. As a stylist, she worked with a variety of celebrity and corporate clients including Kelis

Kelis

Kelis Rogers Kelis Rogers Kelis Rogers (born August 21, 1971 is an American musical artist. She is a BRIT Award, Q Award and NME Award winner and has been nominated for two Grammy Awards. She has had nine top 10 singles on the UK Singles Chart...

, Blondie (band)

Blondie (band)

Blondie is an American rock band, founded by singer Deborah Harry and guitarist Chris Stein. The band was a pioneer in the early American New Wave and punk scenes of the mid-1970s...

 and Marianne Faithful, as well as styling international advertising campaigns for MTV

MTV

MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

, Levi's, Nike

Nike, Inc.

Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

 and Rimmel

Rimmel

Rimmel is a cosmetics brand, now owned by Coty, Inc.. The House of Rimmel was originally founded by Eugene Rimmel in 1834 in Regent Street, London, UK....

.

In her spare time Alice began making one off silk tops and 50’s style customised vintage dresses. Her creations were purchased and worn by style icons Kate Moss

Kate Moss

Kate Moss is an English model. Moss is known for her waifish figure and popularising the heroin chic look in the 1990s. She is also known for her controversial private life, high profile relationships, party lifestyle, and drug use. Moss changed the look of modelling and started a global debate on...

 and McQueen muse Katy England.

After a chance meeting with Heidi Middleton and Sarah-Jane Clarke in Ibiza, the Sass and Bide

Sass and Bide

sass & bide is one of Australia's most prominent international and contemporary street- and pop culture-inspired women’s fashion labels. The label is known best as being worn by Sex And The City lead actress, Sarah Jessica Parker and, in more recent times, Madonna and Beyonce.-History:The label was...

 designers flew McCall back to Australia to design for their brand.

Label

Launched at Australian Fashion Week in 2004, the Alice McCall brand is now stocked in over 165 boutiques and department stores across the UK, US, Middle East, and Asia-Pacific regions. Alice McCall is also currently stocked in Australian department store David Jones.

David Jones Limited

David Jones Limited , colloquially known as DJs, is a high-end Australian department store chain.David Jones was founded in 1838 by David Jones, a Welsh immigrant, and is claimed to be the oldest continuously operating department store in the world still trading under its original name. It...

The brand is known for combining elements of bohemian youthfulness, modernity, and sexiness with a touch of rock and roll. Often inspired by music icons and the rock and roll scene, the label is sought for its party dresses, playsuits, and statement-making separates.

Known fans of the alice McCall label include include Chloë Sevigny

Chloë Sevigny

Chloë Stevens Sevigny is an American film actress, fashion designer and former model. Sevigny gained reputation for her eclectic fashion sense and developed a broad career in the fashion industry in the mid 1990s, both for modeling and for her work at New York's Sassy magazine, which labeled her...

, Mischa Barton

Mischa Barton

Mischa Anne Marsden Barton is a British-American fashion model, film, television, and stage actress, best known for her role as Marissa Cooper in the American television series The O.C..-Early life:...

, Natalia Vodianova

Natalia Vodianova

Natalia Mikhailovna Vodianova is a Russian model and philanthropist who now permanently resides in the United Kingdom.-Early life:Born in Gorky, Soviet Union , Natalia Vodianova grew up in a poor district of the city with her mother and two half sisters, one of whom has cerebral palsy...

, Mandy Moore

Mandy Moore

Amanda Leigh "Mandy" Moore is an American singer-songwriter, actress and fashion designer. Moore became famous as a teenager in the late 1990s, after the release of her teen pop albums So Real, I Wanna Be with You, and Mandy Moore. In 2007, she took an adult pop-folk direction with the release of...

, Elle Macpherson

Elle Macpherson

Elle Macpherson is an Australian model, actress, and businesswoman nicknamed "The Body". She is perhaps best known for her record five cover appearances for the Sports Illustrated Swimsuit Issue beginning in the 1980s...

, Rose Byrne

Rose Byrne

Mary Rose Byrne is an Australian actress.Byrne made her screen debut in 1994 with a small role in the film Dallas Doll...

 and Gemma Ward

Gemma Ward

Gemma Louise Ward is an Australian fashion model turned actress.-Early life:Gemma Ward was born on 3 November 1987 in Perth, Western Australia, the second of four children of Gary Ward, a doctor, and Claire, a nurse. She has an older sister, Sophie , and younger twin brothers, Oscar and Henry...

.

Flagship Store

In 2010, Alice McCall opened a flagship store in Sydney's

Sydney

Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

 Darlinghurst.

Darlinghurst, New South Wales

Darlinghurst is an inner-city, eastern suburb of Sydney, in the state of New South Wales, Australia. Darlinghurst is located immediately east of the Sydney central business district and Hyde Park, within the local government area of the City of Sydney...

It is located at 319 South Dowling Street NSW, 2010.