Rimmel is a cosmetics brand, now owned by Coty, Inc.

Coty, Inc.

Coty, Inc. is the world's largest fragrance company, founded in 1904. It is also a beauty products manufacturer whose main businesses are fragrances , followed by color cosmetics , toiletries and skin care...

. The House of Rimmel was originally founded by Eugene Rimmel

Eugene Rimmel

Eugene Rimmel was a French perfumer and businessman responsible for manufacturing and marketing some of the earliest commercially made cosmetics.-Building:...

 in 1834 in Regent Street, London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, UK.

Rimmel produces make-up products, and is currently one of the world's most popular make-up producers.

Rimmel's motto is Get the London Look.

In the past, Rimmel was modeled by ITV's Holly Willoughby

Holly Willoughby

Holly Marie Willoughby is an English television presenter and model, known for her work in presenting children's TV and entertainment shows. In her early career she modelled underwear and went on to present CD:UK...

.

The current face of Rimmel is Kate Moss

Kate Moss

Kate Moss is an English model. Moss is known for her waifish figure and popularising the heroin chic look in the 1990s. She is also known for her controversial private life, high profile relationships, party lifestyle, and drug use. Moss changed the look of modelling and started a global debate on...

, alongside Sophie Ellis-Bextor

Sophie Ellis-Bextor

Sophie Michelle Ellis-Bextor is an English singer, songwriter, model and occasional DJ. She first came to prominence in the late 1990s, as the lead singer of the indie rock band Theaudience. After the group disbanded, Ellis-Bextor went solo, achieving widespread success in the early 2000s...

, Lily Cole

Lily Cole

Lily Luahana Cole is an English model and actress. Cole's modelling career was launched by a chance encounter with Benjamin Hart in Soho, London when she was 14....

, and Ayumi Hamasaki

Ayumi Hamasaki

is a Japanese singer-songwriter, record producer, model, lyricist, and actress. Also called "Ayu" by her fans, Hamasaki has been dubbed the "Empress of Pop" because of her popularity and widespread influence in Japan and throughout Asia. Born and raised in Fukuoka, she moved to Tokyo at fourteen to...

. It was announced in October 2009 that Jerry Hall

Jerry Hall

Jerry Faye Hall is an American model and actress, also known for her long-term relationship with Mick Jagger, with whom she had four children.-Early life:...

, Mick Jagger

Mick Jagger

Sir Michael Philip "Mick" Jagger is an English musician, singer and songwriter, best known as the lead vocalist and a founding member of The Rolling Stones....

's daughter Georgia May Jagger and Canadian supermodel Coco Rocha

Coco Rocha

Coco Rocha is a Canadian fashion model.- Personal life :Rocha was born in Toronto, Ontario, and moved to Richmond and attended McRoberts secondary school, British Columbia at a very young age. Her family is in the airline industry. Her mother, Juanita, is a flight attendant and her father, Trevor...

 were set to join to the line up of Rimmel London spokeswomen. Within days of Rocha's first campaign release, Rimmel announced that they had signed Zooey Deschanel

Zooey Deschanel

Zooey Claire Deschanel is an American actress, musician, and singer-songwriter. In 1999, Deschanel made her film debut in Mumford, followed by her breakout role as young protagonist William Miller's troubled older sister Anita in Cameron Crowe's 2000 semi-autobiographical film Almost Famous...

, Solange Knowles

Solange Knowles

Solange Piaget Knowles , who performs under the mononym Solange, is an American singer-songwriter, actress, model, dancer, and DJ. Knowles was born and raised in Houston, Texas along with her older sister singer Beyoncé, a former member of R&B group Destiny's Child...

 and Alejandra Ramos Munoz would help the brand launch into the global marketplace.

Ads featuring Jagger and Moss were banned from British magazines and television after the Advertising Standards Authority found them to be misleading. The ads used false lashes.

Rimmel products are available in pharmacies and supermarkets in the UK, France

France

The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

, Germany

Germany

Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

, Italy

Italy

Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

, Austria

Austria

Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...

, Denmark

Denmark

Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...

, Poland

Poland

Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...

, Portugal

Portugal

Portugal , officially the Portuguese Republic is a country situated in southwestern Europe on the Iberian Peninsula. Portugal is the westernmost country of Europe, and is bordered by the Atlantic Ocean to the West and South and by Spain to the North and East. The Atlantic archipelagos of the...

, Czech Republic

Czech Republic

The Czech Republic is a landlocked country in Central Europe. The country is bordered by Poland to the northeast, Slovakia to the east, Austria to the south, and Germany to the west and northwest....

, Malaysia, Japan

Japan

Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

, China

China

Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

, Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, Netherlands

Netherlands

The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

, Norway

Norway

Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...

, Slovakia

Slovakia

The Slovak Republic is a landlocked state in Central Europe. It has a population of over five million and an area of about . Slovakia is bordered by the Czech Republic and Austria to the west, Poland to the north, Ukraine to the east and Hungary to the south...

, Latvia

Latvia

Latvia , officially the Republic of Latvia , is a country in the Baltic region of Northern Europe. It is bordered to the north by Estonia , to the south by Lithuania , to the east by the Russian Federation , to the southeast by Belarus and shares maritime borders to the west with Sweden...

, Lithuania

Lithuania

Lithuania , officially the Republic of Lithuania is a country in Northern Europe, the biggest of the three Baltic states. It is situated along the southeastern shore of the Baltic Sea, whereby to the west lie Sweden and Denmark...

, Ukraine

Ukraine

Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...

, Spain

Spain

Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...

, Estonia

Estonia

Estonia , officially the Republic of Estonia , is a state in the Baltic region of Northern Europe. It is bordered to the north by the Gulf of Finland, to the west by the Baltic Sea, to the south by Latvia , and to the east by Lake Peipsi and the Russian Federation . Across the Baltic Sea lies...

, Belgium

Belgium

Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...

, Russia

Russia

Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...

, Belarus

Belarus

Belarus , officially the Republic of Belarus, is a landlocked country in Eastern Europe, bordered clockwise by Russia to the northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Its capital is Minsk; other major cities include Brest, Grodno , Gomel ,...

, Korea

Korea

Korea ) is an East Asian geographic region that is currently divided into two separate sovereign states — North Korea and South Korea. Located on the Korean Peninsula, Korea is bordered by the People's Republic of China to the northwest, Russia to the northeast, and is separated from Japan to the...

, Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 and United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

.