Allstate
Encyclopedia
Insurance
In law and economics, insurance is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for payment. An insurer is a company selling the...
in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
(behind State Farm
State farm
State farm can refer to:*Sovkhoz, a type of state-owned farm in the Soviet Union*Volkseigenes Gut, a type of state-owned farm in East Germany*Państwowe Gospodarstwo Rolne, a type of state-owned farm in People's Republic of Poland...
) and the largest that is publicly held. The company also has personal lines insurance operations in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993. The company has its headquarters in Northfield Township, Illinois
Illinois
Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...
, near Northbrook
Northbrook, Illinois
Northbrook is a village located at the northern edge of Cook County, Illinois, which is also a North Shore suburb of Chicago. The population was 33,170 at the 2010 census....
. Its current advertising campaign, in use since 2004, asks, "Are you in good hands?" The corporate spokesperson is Dennis Haysbert
Dennis Haysbert
Dennis Dexter Haysbert is an American film and television actor. He is known for portraying baseball player Pedro Cerrano in the Major League film trilogy, President David Palmer on the American television series 24, and Sergeant Major Jonas Blane on the drama series The Unit, as well as his work...
.
Allstate sponsors many sporting events, including the Allstate Sugar Bowl
Sugar Bowl
The Sugar Bowl is an annual American college football bowl game played in the Mercedes-Benz Superdome in New Orleans, Louisiana. The Sugar Bowl has been played annually since January 1, 1935, and celebrated its 75th anniversary on January 2, 2009...
, the Allstate 400 at the Brickyard
Allstate 400 at the Brickyard
The Brickyard 400 is an annual 400-mile NASCAR Sprint Cup points race held at the Indianapolis Motor Speedway in Speedway, Indiana. The event, when first held in 1994, marked the first race other than the Indianapolis 500 to be held at the Indianapolis Motor Speedway since 1916...
NASCAR
NASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
race, and the United States Olympic Committee
United States Olympic Committee
The United States Olympic Committee is a non-profit organization that serves as the National Olympic Committee and National Paralympic Committee for the United States and coordinates the relationship between the United States Anti-Doping Agency and the World Anti-Doping Agency and various...
. In 2009, Allstate's total revenue was $32 billion, of which $26.2 billion came from Property Liability.
History
In 1925, Sears, Roebuck & Co. held a national contest to decide the name of a new brand of car tires. After over two million name submissions, "Allstate" was chosen as the winner; the trademark was adopted the very next year. The tires success in both the catalog and retail stores, prompted Sears Chairman General Robert E. WoodRobert E. Wood
Robert Elkington Wood was a U.S. Army Brigadier General and businessman best known for his leadership of Sears, Roebuck and Company.- Early life :...
to praise the Allstate tire's contribution to Sears' retail store success.
The idea for Allstate Insurance Company came during a bridge game on a commuter train in 1930, when insurance broker Carl L. Odell proposed to Wood, his neighbor, the idea of selling auto insurance by direct mail. The idea appealed to Wood, and he passed the proposal to the Sears board of directors, which approved it. Allstate Insurance Company, named after Sears’ tire brand, went into business on April 17, 1931, offering auto insurance by direct mail and through the Sears catalog.
Lessing J. Rosenwald was Allstate's first board chairman, and Odell was named vice president and secretary.
In 1933, at the Century of Progress World’s Fair in Chicago, Allstate’s Richard E. Roskam sold insurance at a booth in the Sears pavilion. In 1934, Allstate opened its first permanent sales office in a Chicago Sears store.
In 1941, only about a quarter of U.S. drivers had auto liability insurance. This led to the state of New York state passing a law which established the financial responsibility of drivers for damage or injuries resulting from auto mishaps. That law inspired legislation in other states, and by the mid-1950s nearly every state had some sort of financial responsibility law on its books.
The company’s "You're in Good Hands with Allstate®" slogan was created in 1950 by Allstate’s general sales manager Davis W. Ellis. At the end of the decade, it was used in the company's first network television advertising campaign, which featured actor Ed Reimers.
Allstate added products throughout the 1950s, including fire insurance in 1954 and homeowners and life insurance in 1957. Allstate began selling insurance to Canadians in 1953. Allstate Insurance Company of Canada was incorporated in 1964.
In 1967, the company's home office was moved from Skokie
Skokie, Illinois
Skokie is a village in Cook County, Illinois, United States. Its name comes from a Native American word for "fire". A Chicago suburb, for many years Skokie promoted itself as "The World's Largest Village". Its population, per the 2000 census, was 63,348...
to Northbrook, Illinois
Northbrook, Illinois
Northbrook is a village located at the northern edge of Cook County, Illinois, which is also a North Shore suburb of Chicago. The population was 33,170 at the 2010 census....
. Allstate continued to sell additional types of insurance to customers throughout the decade, including worker's compensation insurance in 1964, surety bonds in 1966, ocean marine coverage in 1967 and a business package policy in 1969.
The brand itself expanded in the 1950s and 1960s and could be found on a variety of products like fire extinguishers and motor scooters. In 1952, an Allstate car was produced, but it was a flop; it was pulled from stores by 1953. The Allstate brand was eventually limited to insurance, tires, and car batteries by the late 1960s before becoming insurance-only in the mid-1970s. In 1991, the company went public before becoming completely independent in 1995.
In 1985, Allstate began to move agents out of Sears stores and locate agents in neighborhood offices. In June of 1993, 20 percent of Allstate became public through a stock offering. Allstate became completely independent in June 1995, when Sears spun off the remaining 80 percent stake in the company, distributing 350.5 million shares of Allstate stock to its stockholders.
In 1999, Allstate unveiled a new business model that created a single contract for exclusive, independent agents selling Allstate insurance. It also created a network of call centers.
In 1999, Allstate purchased the personal lines division of CNA Financial and subsequently renamed it to Encompass Insurance Company
Encompass Insurance Company
Encompass Insurance Company is a subsidiary of The Allstate Corporation. It was purchased from CNA Financial in 1999 as that company focused more on commercial lines. It was subsequently renamed to Encompass Insurance Company in 2000 to emphasize its focus on insurance products that fully covered...
which is written by independent insurance agents, as opposed to the direct writing that constitutes the core part of its business.
In 2003, actor Dennis Haysbert
Dennis Haysbert
Dennis Dexter Haysbert is an American film and television actor. He is known for portraying baseball player Pedro Cerrano in the Major League film trilogy, President David Palmer on the American television series 24, and Sergeant Major Jonas Blane on the drama series The Unit, as well as his work...
became Allstate’s spokesman, using the tagline “That’s Allstate’s stand.”
CEOs
Since going public in 1993:- TJ Green (2011-present)
- Thomas J. Wilson (2007-2011)
- Edward Liddy (1999-2006)
- Jerry D. Choate (1995-1999)
- Wayne E. Hedien (1993-1994)
Current Senior Leadership Team
- Thomas J Wilson- Chairman, President, CEO
- Catherine S. Brune- President Allstate Protection East Territory
- Don Bailey- Executive VP of Emerging Businesses
- Anurag Chandra- COO Allstate Financial
- Don Civgin- Executive VP, Finance and Strategy, Esurance
- James DeVries- Executive VP, CAO
- Judith P. Greffin- Executive VP, CIO Allstate Investments
- Suren Gupta- Executive VP Allstate Technology & Operations
- Guy Hill- Executive VP Customer Advocacy & Line Management
- Mark LaNeve- Senior Executive VP Agency Operations, CMO
- Katherine Mabe- President Allstate Protection West Territory
- Michele Coleman Mayes- Executive VP, General Counsel
- Michael J. Roche- Executive VP of Claims
- Steven P. Sorenson- Executive VP of Product Operations
- Joan H. Walker- Executive VP Corporate Relations
- Matthew Winter- Senior Executive VP Insurance operations, President & CEO Allstate Financial
Organization
Allstate Corporation owns and operates 16 companies around the United States and Canada.Based in Northbrook, Illinois
Northbrook, Illinois
Northbrook is a village located at the northern edge of Cook County, Illinois, which is also a North Shore suburb of Chicago. The population was 33,170 at the 2010 census....
- Allstate Fire and Casualty Insurance Company
- Allstate Insurance Company
- Allstate Indemnity Company
- Allstate Life Insurance Company
- Allstate Property and Casualty Insurance Company
- Encompass Insurance Company
Based in Bridgewater, New Jersey
- Allstate New Jersey Insurance Company
- Allstate New Jersey Property and Casualty Insurance Company
Based in Hauppauge, New York
Hauppauge, New York
Hauppauge is a hamlet and CDP in the Town of Islip and the Town of Smithtown in Suffolk County, New York, United States. The population of the CDP was 20,100 at the time of the 2000 census....
- Allstate Life Insurance Company of New York
Based in St. Petersburg, Florida
St. Petersburg, Florida
St. Petersburg is a city in Pinellas County, Florida, United States. It is known as a vacation destination for both American and foreign tourists. As of 2008, the population estimate by the U.S. Census Bureau is 245,314, making St...
- Castle Key Insurance Company
- Castle Key Indemnity Company
Based in Irving, Texas
Irving, Texas
Irving is a city located in the U.S. state of Texas within Dallas County. According to the 2010 U.S. Census, the city population was 216,290. Irving is within the Dallas–Plano–Irving metropolitan division of the Dallas–Fort Worth–Arlington metropolitan area, designated...
- Allstate County Mutual Insurance Company
- Allstate Texas Lloyd's
Based in Jacksonville, Florida
Jacksonville, Florida
Jacksonville is the largest city in the U.S. state of Florida in terms of both population and land area, and the largest city by area in the contiguous United States. It is the county seat of Duval County, with which the city government consolidated in 1968...
- American Heritage Life Insurance Company
Based in Lincoln, Nebraska
Lincoln, Nebraska
The City of Lincoln is the capital and the second-most populous city of the US state of Nebraska. Lincoln is also the county seat of Lancaster County and the home of the University of Nebraska. Lincoln's 2010 Census population was 258,379....
- Lincoln Benefit Life Company
Based in Markham, Ontario
Markham, Ontario
Markham is a town in the Regional Municipality of York, located within the Greater Toronto Area of Southern Ontario, Canada. The population was 261,573 at the 2006 Canadian census...
- Allstate Insurance Company of Canada
College Football
Allstate raises branded goal post nets at over 67 colleges and universities around the country. Each field goal and extra point kicked into those nets have has helped to raise over $2.4 million in donations for collegiate general scholarship funds. Allstate also raises branded nets during field goals and extra points at over 20 college bowl games, including the Allstate Sugar Bowl and the BCS National Championship Game.Additionally, Allstate is a partner of the Southeastern Conference and their 20 sports, including football.
Sugar Bowl
Since 2007, Allstate has been the title sponsor of the Sugar BowlSugar Bowl
The Sugar Bowl is an annual American college football bowl game played in the Mercedes-Benz Superdome in New Orleans, Louisiana. The Sugar Bowl has been played annually since January 1, 1935, and celebrated its 75th anniversary on January 2, 2009...
, one of the four games that make up the Bowl Championship Series
Bowl Championship Series
The Bowl Championship Series is a selection system that creates five bowl match-ups involving ten of the top ranked teams in the NCAA Division I Football Bowl Subdivision , including an opportunity for the top two to compete in the BCS National Championship Game.The BCS relies on a combination of...
. The game is played at the Louisiana Superdome
Louisiana Superdome
The Mercedes-Benz Superdome, previously known as the Louisiana Superdome and colloquially known as the Superdome, is a sports and exhibition arena located in the Central Business District of New Orleans, Louisiana, USA...
, which is also the home of the New Orleans Saints
New Orleans Saints
The New Orleans Saints are a professional American football team based in New Orleans, Louisiana. They are members of the South Division of the National Football Conference of the National Football League ....
. Allstate is also a sponsor of the New Orleans Saints.
The 2012 Allstate BCS National Championship Game will be played on January 9, 2012 and broadcast on ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....
.
Allstate Wrigleyville Classic
The Northwestern Wildcats and the Illinois Fighting Illini played a collegiate football game at Wrigley Field on November 20, 2010. It was the first football game at Wrigley Field since 1970 and the first collegiate football game at Wrigley Field since 1938 when DePaul University played its regular games at Wrigley.[9] Allstate title sponsored this game.Allstate AFCA Good Works Team
Allstate, along with the American Football Coaches Association, has recognized twenty-two college football players embodying the true spirit of “teamwork” and “giving back” through selfless contributions and commendable acts of kindness by naming them to the Allstate AFCA Good Works Team.In 2010, the captain, who was elected by fan vote, was Siddiq Haynes from the University of Delaware.
USA Olympic Team
In 2004, Allstate became the presenting sponsor of the U.S. Olympic Hall of Fame Induction Ceremony. Allstate revitalized the ceremony, which had gone dormant in the 1980s, by bringing it back to Chicago and giving it a national platform. This was the first athletic Hall of Fame in the US to give fans the opportunity to vote on the final selection of the inductees. Olympic greats such as Bonnie Blair, Kristi Yamaguchi, Shannon Miller, Picabo Street, and the 1992 U.S. Men's Olympic Basketball "Dream Team" have been inducted into the Hall of Fame the sponsorship began.Allstate has been a USOC partner since 2002.
Soccer
In 2007, Allstate became a sponsor of the Mexican National Team, and in 2011 partnered with Major League Soccer and the United States Soccer Federation.NASCAR
Allstate was a sponsor of the Allstate 400 at the Brickyard from 2005-2009 – the annual NASCAR Sprint Cup Series race held at Indianapolis Motor Speedway in late summer. Driver Kasey Kahne was featured in advertisements.Awards and Recognition
Allstate Insurance has been acknowledged for its accomplishments in the corporate environment.- America's Most Admired Companies - Fortune magazine, Allstate ranked #5 in Property & Casualty Industry in 2007 and 2009.
- 100 Best Companies for Working Mothers - Working Mother magazine, 20-year award winner and Hall of Fame inductee (1990, 1992-2010).
- Advertising Mom of the Year – Lisa Cochrane - Working Mother magazine (2010)
- 100 Best Corporate Citizens – Corporate Responsibility Officer Magazine (2009)
- Top 50 Companies - Diversity MBA Magazine, Award winner for third consecutive year (2007-2010)
- 100 Best Adoption- Friendly Workplaces - Dave Thomas Foundation for Adoption (2007-2010)
- Corporate Equality Index and Best Places to Work - Human Rights Campaign Foundation (2007-2010)
- Best Companies for Women of Color - Working Mother magazine (2004-2010).
- Top 50 Companies for Diversity, DiversityInc magazine, seven-time award winner (2001-2007).
- Top 25 Noteworthy Companies for Diversity, DiversityInc magazine, (2008, 2010).
- Top 50 Company for Supplier Diversity - Hispanic Trends (2007)
- Top Companies for Supplier Diversity – Diversity Executive magazine (2009)
- One of the 'Best Places to Work for Latinos' - Hispanic magazine, Award winner for twelve consecutive years (1996-2007).
- 50 Best Companies for Latinas to Work - LATINA Style magazine, Award winner for twelveth consecutive year (1998-2010).
- Top 50 Best Companies for Hispanics to Work - Hispanic Business (2005-2009).
- Top 30 Honorable Mention – Crain’s Best Places to Work (2009)
- Top 10 Companies for African Americans to work - DiversityInc Magazine, five-time award winner (2003-2007).
- The Top Company for Blacks in Technology - The National BDPA (Black Data Processing Associates) and WorkplaceDiversity.com (2003-2010).
- Best Legal Department - Corporate Counsel Magazine, 2007 finalist
- Best Diversity Company - Diversity/Careers in Engineering and Information Technology (2007, 2009, 2010)
- Top 100 Best Places to Work in IT - Computerworld magazine, Award winner for 9th consecutive year (1997-2005).
- Top 50 Executives in Technology - Hispanic Engineer magazine, Award winner for fourth consecutive year (2002-2005).
- Top 100 Innovative Users of Information Technology - InformationWeek (2007, 2008)
- Top 100 Company for Employee Training and Development - Training magazine, Award winner for the eighth consecutive year (2001-2008).
- Top 100 in Global 2000 Companies - Forbes Magazine (2006, 2007)
- Top 200 for World's Largest Corporations - Fortune Magazine (2007)
- Top 10 in Chicago's Largest Public Company - Crain's Magazine (2007, 2008)
- Top Company for Executive Women - National Association of Female Executives (NAFE), (2000-2001, 2005-2010).
- Chicago's Largest Public Companies, Crain's Chicago Business, Ranked #4 in 2003 & 2004 and Ranked #7 in 2007& 2008
Products available
Allstate is the largest publicly traded property casualty insurance company in the US.Products include:
Insurance Products
Asset Protection:Auto Insurance, Homeowners Insurance, Condominium, Renters, Scheduled Personal Property, Business Umbrella, Commercial Auto, Commercial Inland Marine, Small Business Owner, Customizer and Business Package Policy, Landlord Package, Manufactured Home, Mobile Home, Motor Home, Motorcycle, Boat, Personal Umbrella, Comprehensive Personal Liability, Recreational Vehicle, Off-Road Vehicle, Motor Club, Loan Protection and Flood
Wealth Transfer
Estate Planning Products, Business Succession Planning Products, Fixed Survivorship Life, and Variable Survivorship Life Family Protection Insurance, Term Life, Universal Life, Variable Universal Life, Long-Term Care and Supplemental HealthCriticism
In July 2008, the American Association for Justice ranked Allstate No. 1 among nation's worst insurers. This ranking was given because: “While Allstate publicly touts its ‘good hands’ approach, it has instead privately instructed its agents to employ a ‘boxing gloves’ strategy against its policyholders,” said American Association for Justice CEO Jon Haber. “Allstate ducks, bobs and weaves to avoid paying claims to increase its profits.” Allstate criticized the report, with a spokesman noting that "The personal injury lawyers behind this report provide no support for their statements other than decade old recycled allegations that have been shown to be without merit in courts of law." In 2009 Allstate successfully fought to obtain Federal government TARP fund eligibility only to decline it once they obtained eligibility.Auto insurance claims
An investigative report in February 2007 by CNNCNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...
found that major car insurance companies, like Allstate, are increasingly fighting auto insurance
Vehicle insurance
Vehicle insurance is insurance purchased for cars, trucks, motorcycles, and other road vehicles. Its primary use is to provide financial protection against physical damage and/or bodily injury resulting from traffic collisions and against liability that could also arise therefrom...
claims from those who incurred injuries by their insured members. Allstate currently commands 18% of the auto insurance market in the United States.
Homeowners claims
The PBS television program Now, in conjunction with Bloomberg Markets magazine, did an exposé regarding Allstate's home owners insurance policy change. The idea was to increase profit by not living up to the customers' policy expectations.On May 11, 2007, Allstate announced it would no longer offer a homeowners insurance product in California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
, however, Pacific Specialty Insurance Company homeowners insurance is available in every Californian Allstate agency.
Catastrophe exposure management
Allstate has stated intentions of reducing its exposure in hurricane-prone FloridaFlorida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...
. In November 2006, Allstate did not renew 120,000 policies that were expiring at that time. Governor Charlie Crist
Charlie Crist
Charles Joseph "Charlie" Crist, Jr. is an American politician who was the 44th Governor of Florida. Prior to his election as governor, Crist previously served as Florida State Senator, Education Commissioner, and Attorney General...
and the Florida Cabinet passed a 90-day emergency order to temporarily prevent insurance companies from nonrenewing policies. On February 20, 2007, Florida Insurance Commissioner Kevin McCarty clarified the order, stating that insurance companies can nonrenew policies if they satisfy certain conditions, including filing new, lower rates with the state and give customers 100 days’ notice.
From Good Hands to Boxing Gloves
This is the title of a book written by David Berardinelli, JD, Michael Freeman, Ph.D., D.C., MPH, Aaron DeShaw, D.C., J.D. with a foreword by Eugene R. Anderson, Esq.The book relates profit-boosting strategies that consulting firm McKinsey & Company
McKinsey & Company
McKinsey & Company, Inc. is a global management consulting firm that focuses on solving issues of concern to senior management. McKinsey serves as an adviser to many businesses, governments, and institutions...
presented to Allstate to maximize profits and diminish the amount of money sent to clients who put in a claim. McKinsey specializes in redesigning product delivery systems for Fortune 100 companies (including controversial clients such as Enron
Enron
Enron Corporation was an American energy, commodities, and services company based in Houston, Texas. Before its bankruptcy on December 2, 2001, Enron employed approximately 22,000 staff and was one of the world's leading electricity, natural gas, communications, and pulp and paper companies, with...
) to maximize profits. McKinsey’s recommendation to Allstate, according to Berardinelli, was to low-ball claims so that desperate customers in dire straits would be more likely to accept a settlement offer while Allstate continued to make a profit and collect interest on the insurance payment. Allstate would offer its "good hands" in the way of a low-ball claim and, if the customer did not accept, to get out "boxing gloves."
The book was reviewed by Business Week magazine. According to that article, Allstate responded to Bertinelli's allegations by claiming that Berardinelli's allegations were "unfounded and unproven." Rather than trying to cheat customers, the company stated that its major goal was to benefit policyholders by identifying "exaggerated and fraudulent claims" and that its "processes are absolutely sound . . . to investigate, evaluate, and promptly resolve each claim fairly, based on the merits."
Court decisions on the issues debated by Berardinelli and Allstate have gone both ways. According to the Business Week article, as of 2006, "Courts and regulators in a number of states, including New York, Pennsylvania, and Washington, have forced Allstate to halt or change its practice of handing out a controversial 'Do I Need an Attorney?' form to people involved in accidents." On the other hand, the article also states that "Although plaintiffs have had piecemeal success in bad-faith cases against Allstate, the insurer points to seven court rulings that have rejected attacks on CCPR. Last December a Montana state court noted that while CCPR practices may be illegal 'if misapplied in a particular case, they nevertheless are neutral with no manifestly illegal purpose.'" While many of the cost-reduction strategies McKinsey recommended at Allstate remain in place, some have been reined in following legal and regulatory challenges in several states.
Use of Colossus
Many criticisms leveled against Allstate (and other insurers), including Barardinelli's book, involved the use of a software program called "Colossus" to process claims. In 2010, Allstate paid a $10 million fine to settle a lawsuit brought by 41 states concerning inconsistencies in the manner in which Colossus was used. It also agreed to standardize its use of the software. However, “it is important to note that we found no systemic underpayment of bodily injury claims,” New York Insurance Superintendent James J. Wrynn said in a press release.Advertising
Allstate's advertising activities include traditional media such as print and television, as well as non-traditional media such as internet social media.Television
In NASCARNASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
commercials only Dennis Haysbert
Dennis Haysbert
Dennis Dexter Haysbert is an American film and television actor. He is known for portraying baseball player Pedro Cerrano in the Major League film trilogy, President David Palmer on the American television series 24, and Sergeant Major Jonas Blane on the drama series The Unit, as well as his work...
's voice is heard. More recently however his commercials have combined the two with "That's Allstate's stand. Are you in good hands?" which is the company's slogan in the form of a question. Other advertisements feature and NASCAR Sprint Cup Series driver Kasey Kahne
Kasey Kahne
Kasey Kenneth Kahne is a NASCAR driver. He drives the #5 Farmers Insurance Group Chevrolet Impala for Hendrick Motorsports in the Sprint Cup Series....
and three female fans who follow him and have romantic fantasies of meeting Kahne and having as a love interest. Also they embarrass themselves and hit Kahne's car by accident. In the latest installment, it features Kasey Kahne's car customized with hearts and blue paint scheme and Kahne dancing in his driving suit. In 2009 Allstate used the Neil Sedaka
Neil Sedaka
Neil Sedaka is an American pop/rock singer, pianist, and composer. His career has spanned nearly 55 years, during which time he has sold millions of records as an artist and has written or co-written over 500 songs for himself and other artists, collaborating mostly with lyricists Howard...
song "Breaking Up Is Hard to Do" in television commercials to promote Allstate's car insurance. Breaking up is hard to do, the ads averred, unless one has an Allstate agent to undertake the deed for the customer, switching from another insurer to Allstate. The viewer learned that "Breaking up is easy to do" as reassured on the screen by Haysbert.
In the summer of 2010, Allstate started a new campaign that features Dean Winters
Dean Winters
Dean Winters is an American actor, who has portrayed Ryan O'Reily on HBO's Oz, Johnny Gavin on FX Network's Rescue Me, and Dennis Duffy on NBC's 30 Rock...
as a character called "Mayhem". In the commercials, Mayhem is seen causing various situations that may or may not be covered by auto insurance, that Allstate assures would be covered under their own insurance. Haysbert's voiceovers typically end the commercials, and Allstate has stated that Haysbert will continue to appear for Allstate in addition to Winters.
Social Media
In January of 2011, Allstate released The Lines , a multi-episode tv drama web series starring actors Teresa Cesario, Kyle Sandgate-Blix, Jackson Schultz, Bridgette Pechman, Chase Maser, and Corey Doyle cast as High-School seniors. The series, filmed in the style of a television drama, depicts the cast in common situations facing teens with respect to driving (Texting while drivingTexting while driving
Texting while driving is the act of composing, sending, reading text messages, email, or making other similar use of the web on a mobile phone while operating a motor vehicle. The practice has been viewed by many people and authorities as dangerous. It has also been ruled as the cause of some motor...
in particular). The series appears aimed at promoting interest and support in favor of responsible teen driving and road-safety in general. The Lines spans a total of 8 episodes, each 6-8 minutes in length. Allstate and other large corporations are attracted to the rapid growth of social media for use in their advertising campaigns.
See also
- Allstate ArenaAllstate ArenaAllstate Arena is a multi-purpose arena, in Rosemont, Illinois.It is home to the Chicago Rush, of the Arena Football League, DePaul University's men's basketball team, the Chicago Wolves, of the AHL, and the Chicago Sky, of the WNBA.It is located near the intersection of Mannheim Road and...
- List of United States insurance companies
- Allstate Northern Ireland
External links
- Allstate.com - Official website
- Yahoo.com - 'The Allstate Company Profile'