Amritt
Encyclopedia
Amritt Ventures is a global management consulting firm based in the Los Angeles
area. The stated purpose of the company is to aid North American and European firms in becoming familiar with routine Asian business practices, specifically in marketing their products to India
and China
, both of which are BRIC
countries. Amritt has recently been ranked as one of the Top 10 Consulting Companies of India. Their executives have contributed to various financial magazines, including BusinessWeek
and advised both US companies and the US president on doing business with India. Notable clients of Amritt include Kraft Foods
, Johnson & Johnson
, the British company Reckitt Benckiser
, and the French media conglomerate Vivendi
.
s on topics like human resources
issues in India, the financial and legal environment, and Indian culture
.
Amritt is located in a Class A building in the Cerritos Towne Center - the power center located in the center of Cerritos, California
. Amritt is strategically located midway between the Los Angeles and Orange County business centers. Amritt was founded by Gunjan Bagla, an Indian-American author
, businessman, and public speaker. He began his career working for Larsen & Toubro
in Mumbai
and later worked in the United States as a director of program management for Tandon
in California
. The president of the Institute's Alumni Association and later charter member of the Indus Entrepreneurs decided to form Amritt in 2004. Both he and employees have travelled extensively to advise companies on US-India-Asia business relations, and Bagla has taught business seminars for industry executives at the California Institute of Technology
and UCLA Extension
.
In September 2010, Amritt's managing director was invited to speak at the CK Prahalad Memorial India Business Conference at the University of Michigan's Ross School of Business
.
In March 2011 executives from Amritt were invited as guest speakers by the USC Marshall School of Business
along with several US officials (including U.S. Secretary of Commerce, Gary Locke
) and international representatives (including the Indonesian Ambassador, Dino Djalal) and the vice president
of Boeing International, Dinesh Keskar
. In April 2011, Amritt and Bagla attended the South Asian Studies Association's convention in honor of Ron Somers
, President of the U.S. India Business Council, for his works in US-India relations. Bagla and Somers were reported to have had discussion on current US-India relates the topic of which were published in media headlines.
The Amritt 2008 R&D Globalization Study is based on responses from 204 online respondents from the U.S. and was conducted in April and May 2008. In this survey on R&D globalization, Amritt found that 33% of American companies plan to deploy only 11 to 100 R&D personnel in emerging economies, such as the BRIC countries
. Also, a significant number, 16%, said that they may have over 1,000 people working in R&D in emerging economies. Half of the companies performing R&D in emerging economies do so to serve those local markets, while 42% said that financial pressures played a part. About a quarter of the respondents, 26%, had trouble finding enough talent in their home regions and 17% sought to accelerate time to market by using additional resources in emerging countries. Anecdotal evidence from the survey suggests that time-to-market is likely to become a more significant driver of R&D globalization in the near future.
Asked about their main worries as they globalize the R&D function, more than 50% of the companies cited the quality of work from emerging economies. About 24% referred to cross-cultural communications as their main worry.
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
area. The stated purpose of the company is to aid North American and European firms in becoming familiar with routine Asian business practices, specifically in marketing their products to India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
and China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, both of which are BRIC
BRIC
In economics, BRIC is a grouping acronym that refers to the countries of Brazil, Russia, India and China, which are all deemed to be at a similar stage of newly advanced economic development...
countries. Amritt has recently been ranked as one of the Top 10 Consulting Companies of India. Their executives have contributed to various financial magazines, including BusinessWeek
BusinessWeek
Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. It is currently headquartered in New York City.- History :...
and advised both US companies and the US president on doing business with India. Notable clients of Amritt include Kraft Foods
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
, Johnson & Johnson
Johnson & Johnson
Johnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500....
, the British company Reckitt Benckiser
Reckitt Benckiser
Reckitt Benckiser plc is a global consumer goods company headquartered in Slough, United Kingdom. It is the world's largest producer of household products and a major producer of consumer healthcare and personal products...
, and the French media conglomerate Vivendi
Vivendi
Vivendi SA is a French international media conglomerate with activities in music, television and film, publishing, telecommunications, the Internet, and video games. It is headquartered in Paris.- History :...
.
History
Amritt was established as an advisory service to facilitate trade between the United States and India. It provides its clients with training workshopWorkshop
A workshop is a room or building which provides both the area and tools that may be required for the manufacture or repair of manufactured goods...
s on topics like human resources
Human resources
Human resources is a term used to describe the individuals who make up the workforce of an organization, although it is also applied in labor economics to, for example, business sectors or even whole nations...
issues in India, the financial and legal environment, and Indian culture
Culture of India
India's languages, religions, dance, music, architecture, food and customs differ from place to place within the country, but nevertheless possess a commonality....
.
Amritt is located in a Class A building in the Cerritos Towne Center - the power center located in the center of Cerritos, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
. Amritt is strategically located midway between the Los Angeles and Orange County business centers. Amritt was founded by Gunjan Bagla, an Indian-American author
Author
An author is broadly defined as "the person who originates or gives existence to anything" and that authorship determines responsibility for what is created. Narrowly defined, an author is the originator of any written work.-Legal significance:...
, businessman, and public speaker. He began his career working for Larsen & Toubro
Larsen & Toubro
Larsen & Toubro Limited is an Indian multinational conglomerate company headquartered in Mumbai, India. The company has four main business sectors: technology, engineering, construction and manufacturing. L&T has an international presence, with a global spread of offices and factories, further...
in Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
and later worked in the United States as a director of program management for Tandon
Tandon Corporation
Tandon Corporation was a disk drive and PC manufacturer founded in the mid-1970s by "Jugi" Tandon. The company's original purpose was to provide magnetic read-write heads for the then-burgeoning floppy-drive market. Due to the labor-intensive nature of the product, production was carried out in...
in California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
. The president of the Institute's Alumni Association and later charter member of the Indus Entrepreneurs decided to form Amritt in 2004. Both he and employees have travelled extensively to advise companies on US-India-Asia business relations, and Bagla has taught business seminars for industry executives at the California Institute of Technology
California Institute of Technology
The California Institute of Technology is a private research university located in Pasadena, California, United States. Caltech has six academic divisions with strong emphases on science and engineering...
and UCLA Extension
University of California, Los Angeles
The University of California, Los Angeles is a public research university located in the Westwood neighborhood of Los Angeles, California, USA. It was founded in 1919 as the "Southern Branch" of the University of California and is the second oldest of the ten campuses...
.
In September 2010, Amritt's managing director was invited to speak at the CK Prahalad Memorial India Business Conference at the University of Michigan's Ross School of Business
Ross School of Business
The Stephen M. Ross School of Business is the business school of the University of Michigan. Numerous publications have ranked the Ross School of Business' Bachelor of Business Administration , Master of Business Administration and Executive Education programs among the top in the country and the...
.
In March 2011 executives from Amritt were invited as guest speakers by the USC Marshall School of Business
USC Marshall School of Business
The USC Marshall School of Business is a private research and academic institution at the University of Southern California. It is the largest of USC's 17 professional schools. The current Dean is James G. Ellis. In 1997 the school was renamed following a US$35 million donation from alumnus Gordon S...
along with several US officials (including U.S. Secretary of Commerce, Gary Locke
Gary Locke
Gary Locke may refer to:*Gary Locke , Chinese American politician; U.S. Secretary of Commerce and former Governor of Washington*Gary Locke *Gary Locke...
) and international representatives (including the Indonesian Ambassador, Dino Djalal) and the vice president
Vice president
A vice president is an officer in government or business who is below a president in rank. The name comes from the Latin vice meaning 'in place of'. In some countries, the vice president is called the deputy president...
of Boeing International, Dinesh Keskar
Dinesh Keskar
Dr. Dinesh Keskar is President of Boeing India and VP of Boeing International Trading. In his role, he is responsible for marketing all types of aircraft, owned by Boeing, to customers worldwide. Additionally, he was in charge of commercial airplanes sales activities in India.-Education:Dr...
. In April 2011, Amritt and Bagla attended the South Asian Studies Association's convention in honor of Ron Somers
Ron Somers
Ron Somers, an American businessman, is President of the U.S.-India Business Council. He played a lead role in coordinating the passage of the Indo-US civilian nuclear agreement and is widely regarded as a prominent figure in U.S.-India relations.-Education:...
, President of the U.S. India Business Council, for his works in US-India relations. Bagla and Somers were reported to have had discussion on current US-India relates the topic of which were published in media headlines.
Market Reports
Amritt has become well known for its industry surveys and reports on global developers and companies. Amritt is a professional advisory service that helps Western companies leverage global resources and global markets.The Amritt 2008 R&D Globalization Study is based on responses from 204 online respondents from the U.S. and was conducted in April and May 2008. In this survey on R&D globalization, Amritt found that 33% of American companies plan to deploy only 11 to 100 R&D personnel in emerging economies, such as the BRIC countries
BRIC
In economics, BRIC is a grouping acronym that refers to the countries of Brazil, Russia, India and China, which are all deemed to be at a similar stage of newly advanced economic development...
. Also, a significant number, 16%, said that they may have over 1,000 people working in R&D in emerging economies. Half of the companies performing R&D in emerging economies do so to serve those local markets, while 42% said that financial pressures played a part. About a quarter of the respondents, 26%, had trouble finding enough talent in their home regions and 17% sought to accelerate time to market by using additional resources in emerging countries. Anecdotal evidence from the survey suggests that time-to-market is likely to become a more significant driver of R&D globalization in the near future.
Asked about their main worries as they globalize the R&D function, more than 50% of the companies cited the quality of work from emerging economies. About 24% referred to cross-cultural communications as their main worry.
Indian-English Dictionary
Amritt has released a 700-word Indian-English lexicon to help North American and European companies with expansion into Asian markets. They later launched a revised and updated version of the popular resource with 64 new words to mark India's 64th Independence Day on August 15, 2009.See also
- R&D ManagementR&D ManagementR&D management is the discipline of designing and leading R&D processes, managing R&D organizations, and ensuring smooth transfer of new know-how and technology to other groups or departments involved in innovation.-Definitions:...
- GlobalizationGlobalizationGlobalization refers to the increasingly global relationships of culture, people and economic activity. Most often, it refers to economics: the global distribution of the production of goods and services, through reduction of barriers to international trade such as tariffs, export fees, and import...
- Global Innovation IndexGlobal Innovation IndexThe Global Innovation Index by The Boston Consulting Group is a global index measuring the level of innovation of a country, produced jointly by The Boston Consulting Group , the National Association of Manufacturers , and The Manufacturing Institute , the NAM's nonpartisan research affiliate...
- Global R&D managementGlobal R&D managementGlobal R&D management is the discipline of designing and leading R&D processes globally, i.e. across borders, in multi-cultural and multi-lingual settings, and cutting across multiple time zones. In addition, managing R&D organizations, and ensuring smooth transfer of new know-how and technology to...
- Supplier evaluationSupplier evaluationSupplier evaluation is a term used in business and refers to the process of evaluating and approving potential suppliers by factual and measurable assessment. The purpose of supplier evaluation is to ensure a portfolio of best in class suppliers is available for use...