Amul
Overview
Dairy
A dairy is a business enterprise established for the harvesting of animal milk—mostly from cows or goats, but also from buffalo, sheep, horses or camels —for human consumption. A dairy is typically located on a dedicated dairy farm or section of a multi-purpose farm that is concerned...
cooperative
Cooperative
A cooperative is a business organization owned and operated by a group of individuals for their mutual benefit...
in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
. It is a brand name
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 3.1 million milk producers in Gujarat, India.
Amul is based in Anand
Anand, Gujarat
]]Anand is the administrative centre of Anand District in the state of Gujarat, India. It is administered by Anand Municipality. It is part of the region known as Charotar, consisting of Anand and Kheda Districts....
, Gujarat and has been an example of a co-operative organization's success in the long term.
Unanswered Questions